TY  - CHAP
A1  - Schneider, Dominik
A1  - Wisselink, Frank
A1  - Nölle, Nikolai
A1  - Czarnecki, Christian
A2  - Bruhn, Manfred
A2  - Hadwich, Karsten
T1  - Influence of artificial intelligence on commercial interactions in the consumer market
T2  - Automatisierung und Personalisierung von Dienstleistungen : Methoden – Potenziale – Einsatzfelder
N2  - Recently, novel AI-based services have emerged in the consumer market. AI-based services can affect the way consumers take commercial decisions. Research on the influence of AI on commercial interactions is in its infancy. In this chapter, a framework creating a first overview of the influence of AI on commercial interactions is introduced. This framework summarizes the findings of comparing numerous customer journeys of novel AI-based services with corresponding non-AI equivalents.
Y1  - 2020
UR  - https://opus.bibliothek.fh-aachen.de/opus4/frontdoor/index/index/docId/10323
SN  - 978-3-658-30167-5 (Print)
SN  - 978-3-658-30168-2 (Online)
SP  - 183
EP  - 205
PB  - Springer Gabler
CY  - Wiesbaden
ER  -