TY  - JOUR
A1  - Wrede, Oliver
T1  - Continuity in travel information
T2  - Information Design Journal
N2  - This article discusses the contrast between the information transportation companies provide to travellers and that of their brand messaging. Companies’ brand messaging often portrays the service they provide as pleasant, stress free and perfect. Customers and users of the service, on the other hand, often describe their experience of the service as a negative one. This article suggests that the brand value would be greater if transportation companies paid more attention to the users’ experience when designing their information systems, particularly in worst case scenarios.
Y1  - 2016
UR  - https://opus.bibliothek.fh-aachen.de/opus4/frontdoor/index/index/docId/7941
SN  - 0142-5471
N1  - Gedruckt vorhanden in der Bereichsbibliothek Boxgraben unter 53 Z 971-2016 (Magazin)
VL  - 22
IS  - 2
SP  - 172
EP  - 178
PB  - John Benjamins
CY  - Amsterdam
ER  -