TY  - JOUR
A1  - Biewendt, Marcel
A1  - Blaschke, Florian
A1  - Böhnert, Arno
T1  - A review of contemporary challenges in business culture
T2  - International Journal of Applied Research in Business and Management
N2  - The following article deals with the basic principles of intercultural management and possible improvements in terms of cultural, ethnic and gender diversification. The results are exemplarily applied to a bank located in Germany. The aim of this paper is to find out to what extent intercultural management could improve the productivity of Relatos-Bank in dealing with foreign employees or employees with a different cultural background. To achieve this goal, the authors con-duct a literature research. The main sources of information are books, journal articles and internet sources. It becomes clear that especially the different perceptions of different generations have a potential for conflict, which can be counteracted by applying presented scientific models. Equalizing the salaries of female and male employees and equalizing the rights and distribution of power could also be the key to becoming an open-minded, dynamic and fair organization that is pre-pared for the rapidly changing environment in which it operates.
Y1  - 2024
UR  - https://opus.bibliothek.fh-aachen.de/opus4/frontdoor/index/index/docId/11192
SN  - 2700-8983
VL  - 2
IS  - 1
SP  - 1
EP  - 12
PB  - Wohllebe & Ross Publishing
CY  - Hamburg
ER  -