TY - JOUR A1 - Beverungen, Daniel A1 - Eggert, Mathias A1 - Voigt, Matthias A1 - Rosemann, Michael T1 - Augmenting Analytical CRM Strategies with Social BI T2 - International Journal of Business Intelligence Research (IJBIR) Y1 - 2013 UR - https://opus.bibliothek.fh-aachen.de/opus4/frontdoor/index/index/docId/8500 SN - 1947-3591 VL - 4 IS - 3 SP - 32 EP - 49 PB - IGI Global CY - Hershey ER -