@incollection{Pietsch2014,
  author    = {Wolfram Pietsch},
  title     = {A framework for strategic positioning of IT-products},
  booktitle = {Software business : from physical products to software services and solutions : 4th International Conference on Software Business, ICSOB 2013; Potsdam; Germany; 11 June 2013 through 14 June 2013. (Lecture notes in business information processing ; 150)},
  doi       = {10.1007/978-3-642-39336-5_11},
  year      = {2014},
}