@article{BiewendtBoehnertBlaschke2024,
  author    = {Marcel Biewendt and Arno B{\"o}hnert and Florian Blaschke},
  title     = {The repercussions of the digital twin in the automotive industry on the new marketing logic},
  journal   = {European Journal of Marketing and Economics},
  volume    = {4},
  number    = {1},
  pages     = {68 -- 73},
  doi       = {10.26417/229eim64f},
  year      = {2024},
}