TY - JOUR A1 - Görgens, Stefan A1 - Greubel, Steffen A1 - Moosdorf, Andreas T1 - How to mobilize 20,000 people: Perspectives on retail and consumer goods Y1 - 2013 UR - https://opus.bibliothek.fh-aachen.de/opus4/frontdoor/index/index/docId/8776 SP - 52 EP - 58 ER -