TY - CONF A1 - Fuchs, Britta A1 - Ritz, Thomas A1 - Halbach, Bastian A1 - Hartl, Florian A2 - Marca, David A. T1 - Blended shopping : interactivity and individualization T2 - Proceedings of the International Conference on e-Business : Seville, Spain, 18 - 21 July 2011 ; [... integrated in the ICETE (International Conference on e-Business and Telecommunications) joint conference] Y1 - 2011 UR - https://opus.bibliothek.fh-aachen.de/opus4/frontdoor/index/index/docId/6916 SN - 978-989-8425-70-6 SP - 47 EP - 52 PB - SciTePress CY - [Lissabon] ER -