@inproceedings{FuchsRitzHalbachetal.2015, author = {Britta Fuchs and Thomas Ritz and Bastian Halbach and Florian Hartl}, title = {Blended shopping : interactivity and individualization}, booktitle = {Proceedings of the International Conference on e-Business : Seville, Spain, 18 - 21 July 2011 ; [... integrated in the ICETE (International Conference on e-Business and Telecommunications) joint conference]}, editor = {David A. Marca}, pages = {47 -- 52}, year = {2015}, }