@article{Hoepner2005,
  author    = {Gert Hoepner},
  title     = {Info-Web-Generation},
  journal   = {Dm-compact : academic news for marketeers / Deutscher Direktmarketing Verband e. V.. 2 (2004), H. 3-4},
  pages     = {14 -- 20},
  year      = {2005},
}