TY  - CONF
A1  - Rosemann, Michael
A1  - Eggert, Mathias
A1  - Voigt, Matthias
A1  - Beverungen, Daniel
T1  - Leveraging Social Network Data for Analytical CRM Strategies - The Introduction of Social BI.
T2  - ECIS 2012 Proceedings
Y1  - 2012
UR  - https://opus.bibliothek.fh-aachen.de/opus4/frontdoor/index/index/docId/8514
N1  - European Conference on Information Systems
(ECIS), 2012
ER  -