@article{Pietsch2008,
  author    = {Pietsch, Wolfram},
  title     = {Der IT-Produktkompass - Ein Instrument f{\"u}r die Analyse von Gesch{\"a}ftsmodellen und die strategiekonforme Positionierung von IT-Produkten},
  series = {Industrialisierung des Software-Managements},
  journal   = {Industrialisierung des Software-Managements},
  publisher = {Ges. f{\"u}r Informatik},
  address   = {Bonn},
  isbn      = {978-3-88579-233-8},
  pages     = {73 -- 88},
  year      = {2008},
  language  = {de}
}
@inproceedings{HerzwurmPietsch2008,
  author    = {Herzwurm, Georg and Pietsch, Wolfram},
  title     = {Guidelines for the analysis of IT business models and strategic positioning of IT-products},
  series = {Second International Workshop on Software Product Management : IWSPM '08 : Barcelona, Catalunya, 09.09.2008},
  booktitle = {Second International Workshop on Software Product Management : IWSPM '08 : Barcelona, Catalunya, 09.09.2008},
  publisher = {IEEE},
  address   = {Piscataway, NJ},
  organization    = {Institute of Electrical and Electronics Engineers},
  isbn      = {978-1-4244-4083-2 (Print) ; 978-0-7695-3625-5 (E-Book)},
  doi       = {10.1109/IWSPM.2008.3},
  pages     = {1 -- 8},
  year      = {2008},
  language  = {en}
}