@article{ViethEisenbeiss2011, author = {Vieth, Matthias and Eisenbeiß, Maik}, title = {Die Geld-zur{\"u}ck-Garantie - Mehr als nur ein Qualit{\"a}tsindikator?}, series = {Zeitschrift f{\"u}r Betriebswirtschaft}, volume = {81}, journal = {Zeitschrift f{\"u}r Betriebswirtschaft}, number = {12}, publisher = {Springer}, address = {Berlin}, doi = {10.1007/s11573-011-0521-4}, pages = {1285 -- 1323}, year = {2011}, abstract = {Geld-zur{\"u}ck-Garantien erlangen in der Unternehmenspraxis eine immer gr{\"o}ßere Bedeutung, vor allem weil sie als probates Mittel zur Signalisierung hochwertiger Qualit{\"a}t angesehen werden - eine Annahme, die bislang wissenschaftlich ungepr{\"u}ft geblieben ist. Vor diesem Hintergrund wird im vorliegenden Beitrag eine umfassende empirische Untersuchung der kaufverhaltensrelevanten Wirkungen dieses Marketinginstrumentes vorgenommen. Die Ergebnisse verdeutlichen zum einen, dass eine Geld-zur{\"u}ck-Garantie nur unter bestimmten Bedingungen als Qualit{\"a}tssignal wirkt. Dies h{\"a}ngt neben der Art des Produktes (Erfahrungs- vs. Suchgut) insbesondere von der Auspr{\"a}gung des f{\"u}r die Qualit{\"a}tsbeurteilung besonders diagnostischen Merkmals Marke sowie von der Produktkenntnis der Konsumenten ab. Zum anderen zeigt sich aber auch, dass eine Geld-zur{\"u}ck-Garantie affektive Konsumentenreaktionen ausl{\"o}st, die die Kaufabsicht von Konsumenten zus{\"a}tzlich erh{\"o}hen k{\"o}nnen. Zusammenfassend stellen wir fest, dass eine Geld-zur{\"u}ck-Garantie - entgegen bisheriger Erwartungen aus der Praxis - nicht zwingend ein Qualit{\"a}tsindikator ist, stattdessen entfaltet sie aber bisher unbeachtete affektive Wirkungen, die insbesondere auf ihre absichernde Funktion von etwaigen Fehlentscheidungen beim Kauf zur{\"u}ckzuf{\"u}hren sind.}, language = {de} } @article{ViethEschweiler2004, author = {Vieth, Matthias and Eschweiler, M.}, title = {Preisdeterminanten bei Spielertransfers in der Fussball-Bundesliga - eine empirische Analyse}, series = {Die Betriebswirtschaft}, volume = {64}, journal = {Die Betriebswirtschaft}, number = {6}, issn = {0342-7064}, pages = {671 -- 692}, year = {2004}, language = {de} } @article{Weigand1992, author = {Weigand, Christoph}, title = {Economic Machine Adjustment in the Case of Product Screening .E.v.Collani, Ch. Weigand}, series = {Statistical Papers. 33 (1992)}, journal = {Statistical Papers. 33 (1992)}, pages = {171 -- 184}, year = {1992}, language = {en} } @article{Weigand2009, author = {Weigand, Christoph}, title = {Defining Precisions for Reliable Measurement and Estimation Procedures}, series = {Economic Quality Control. 24 (2009), H. 1}, journal = {Economic Quality Control. 24 (2009), H. 1}, publisher = {De Gruyter}, address = {Berlin}, isbn = {0940-5151}, pages = {5 -- 33}, year = {2009}, language = {en} } @article{Weigand2003, author = {Weigand, Christoph}, title = {Economically Optimal Inspection Policy with Geometrical Adaption}, series = {Journal of Applied Statistics. 30 (2003), H. 5}, journal = {Journal of Applied Statistics. 30 (2003), H. 5}, isbn = {0266-4763}, pages = {555 -- 569}, year = {2003}, language = {en} } @article{Weigand2001, author = {Weigand, Christoph}, title = {Economically Optimal Inspection Policy with Arithmetical Adaption}, series = {Applied stochastic models and data analysis / [10th International Symposium on Applied Stochastic Models and Analysis, June 12-15 2001, Universit{\´e} Technologique de Compi{\`e}gne] ; editors G{\´e}rard Govaert, Jacques Janssen, Nikolaos Limnios.}, journal = {Applied stochastic models and data analysis / [10th International Symposium on Applied Stochastic Models and Analysis, June 12-15 2001, Universit{\´e} Technologique de Compi{\`e}gne] ; editors G{\´e}rard Govaert, Jacques Janssen, Nikolaos Limnios.}, publisher = {Universit{\´e} Technologique de Compi{\`e}gne}, address = {Compi{\`e}gne}, pages = {1010 -- 1015}, year = {2001}, language = {en} } @article{Weigand1994, author = {Weigand, Christoph}, title = {Optimal Production Schedule for a K Products Single Machine Problem}, series = {Economic Quality Control. 9 (1994)}, journal = {Economic Quality Control. 9 (1994)}, isbn = {0940-5151}, pages = {91 -- 101}, year = {1994}, language = {en} } @article{Weigand2012, author = {Weigand, Christoph}, title = {Statistical Tests Based on Reliability and Precision}, series = {Economic Quality Control : EQC ; international journal for quality and reliability}, volume = {27}, journal = {Economic Quality Control : EQC ; international journal for quality and reliability}, number = {1}, publisher = {De Gruyter}, address = {Berlin}, issn = {1869-6147}, doi = {10.1515/eqc-2012-0002}, pages = {43 -- 64}, year = {2012}, abstract = {The construction of a statistical test is investigated which is based only on "reliability" and "precision" as quality criteria. The reliability of a statistical test is quantifiedin a straightforward way by the probability that the decision of the test is correct. However, the quantification of the precision of a statistical test is not at all evident. Thereforethe paper presents and discusses several approaches. Moreover the distinction of "nullhypothesis" and "alternative hypothesis" is not necessary any longer.}, language = {en} } @article{Weigand1991, author = {Weigand, Christoph}, title = {A Solution to the Scheduling Problem Taking into Account Quality}, series = {Operations research '91 : extended abstracts of the 16th Symposium on Operations Research held at the University of Trier at September 9 - 11, 1991 / [GM{\"O}OR]. Peter Gritzmann ... (eds.)}, journal = {Operations research '91 : extended abstracts of the 16th Symposium on Operations Research held at the University of Trier at September 9 - 11, 1991 / [GM{\"O}OR]. Peter Gritzmann ... (eds.)}, publisher = {Physica-Verl.}, address = {Heidelberg}, isbn = {3790806080}, pages = {373 -- 375}, year = {1991}, language = {en} } @article{Weigand2003, author = {Weigand, Christoph}, title = {Technically Optimal Inspection Policy with Arithmetical Adaption}, series = {IMA Journal of Management Mathematics. 14 (2003), H. 4}, journal = {IMA Journal of Management Mathematics. 14 (2003), H. 4}, isbn = {1471-678X}, pages = {357 -- 371}, year = {2003}, language = {en} }