@techreport{Wessling2009,
  type      = {Working Paper},
  author    = {Weßling, Matthias},
  title     = {How to deal with foreign cultures: an cross-cultural training-approach based on the didactical methodology of 'experiential learning' following Kolb \& Fry},
  year      = {2009},
  abstract  = {Many companies still conduct the worldwide management of people as if neither the external economic nor the internal structure of the firm had changed. The costs of cross-cultural failure, for individuals and their companies, are enormous: personal and family costs; financial, professional and emotional costs; costs to one's career prospects, to one's self-esteem, to one's marriage and family. This scenario describes sufficiently the reason for learning "the art of crossing cultures" (Craig Storti). To this end, this research paper describes an innovative approach of cross-cultural training, following the didactical ideas of Kolb and Fry, the so-called 'experiential learning'.},
  subject      = {Interkulturelles Lernen},
  language  = {en}
}
@article{CaroMazzonCaemmereretal.2011,
  author    = {Caro, Abrao and Mazzon, Jos{\´e} Afonso and Caemmerer, Barbara and Weßling, Matthias},
  title     = {Inovatividade, envolvimento, atitude e experiencia na adocao da compra on-line - Innovation, involvement, attitude and experience in buying online},
  series = {Revista de administra{\c{c}}{\~a}o de empr{\^e}sas : RAE},
  volume    = {51},
  journal   = {Revista de administra{\c{c}}{\~a}o de empr{\^e}sas : RAE},
  number    = {6},
  publisher = {-},
  address   = {S{\~a}o Paulo},
  issn      = {0034-7590},
  pages     = {568 -- 584},
  year      = {2011},
  language  = {de}
}