@masterthesis{Gaspard2022,
  type      = {Bachelor Thesis},
  author    = {Gaspard, Luca},
  title     = {Bratnice},
  publisher = {FH Aachen},
  address   = {Aachen},
  school      = {Fachhochschule Aachen},
  pages     = {24 Seiten},
  year      = {2022},
  abstract  = {Als Sohn meines Vaters und Enkelsohn meiner Großeltern war Slowenien immer Bestandteil meiner Sozialisation, ein unsichtbarer Teil, dem ich durch meine Fotografien auf der Reise nach „Bratnice" eine Gestalt gegeben habe. Dabei handelt es sich um ein Dorf, indem meine Familie vor ungef{\"a}hr 35 Jahren eine Holzh{\"u}tte unmittelbar in der N{\"a}he der Geburtsst{\"a}tte meines Großvaters errichtet hat. Ich begann den alten Geschichten Eigene hinzuzuf{\"u}gen, die alten Bilder um neue zu erweitern und Slowenien und die Menschen neu kennenzulernen. Dies heißt auch, mich zum Teil von den Vorstellungen meines Vaters und denen meiner Großeltern loszul{\"o}sen. Meine eigene Auseinandersetzung mit der slowenischen - ehemals sozialistischen - Realit{\"a}t und dem kapitalistisch westlichen System ist eng verkn{\"u}pft mit einer Untersuchung des Begriffs „Status". Wie sind meine slowenischen und deutschen Wurzeln f{\"u}r mich vereinbar? Woher kommt das Streben nach den einschl{\"a}gigen Statussymbolen und sind materielle Vorstellungen immer noch pr{\"a}gend?},
  language  = {de}
}
@inproceedings{FoersterStockMontanarietal.2006,
  author    = {F{\"o}rster, Arnold and Stock, J{\"u}rgen and Montanari, Simone and Lepsa, Mihail Ion and L{\"u}th, Hans},
  title     = {Fabrication and characterisation of GaAs Gunn Diode Chips for applications at 77 GHz in automotive industry},
  url       = {http://nbn-resolving.de/urn:nbn:de:hbz:a96-opus-1462},
  year      = {2006},
  abstract  = {GaAs-based Gunn diodes with graded AlGaAs hot electron injector heterostructures have been developed under the special needs in automotive applications. The fabrication of the Gunn diode chips was based on total substrate removal and processing of integrated Au heat sinks. Especially, the thermal and RF behavior of the diodes have been analyzed by DC, impedance and S-parameter measurements. The electrical investigations have revealed the functionality of the hot electron injector. An optimized layer structure could fulfill the requirements in adaptive cruise control (ACC) systems at 77 GHz with typical output power between 50 and 90 mW.},
  subject      = {Biosensor},
  language  = {en}
}
@inproceedings{Fuchs2007,
  author    = {Fuchs, Lothar},
  title     = {Abflusssteuerung in der Stadtentw{\"a}sserung},
  year      = {2007},
  abstract  = {Dr.-Ing. Lothar Fuchs vom itwh Hannover mit 13 Seiten (S. 57-69) Beitrag zum 1. Aachener Softwaretag in der Wasserwirtschaft <1, 2007, Aachen> Zusammenfassung [des Autors] Die wesentlichen technischen Probleme der Kanalnetzbewirtschaftung sind gel{\"o}st. Der Markt bietet bew{\"a}hrte Messger{\"a}te, Steuerungseinrichtungen, Daten{\"u}bertragungs-, Regler- und Rechnersysteme, die sich f{\"u}r den Einsatz in der Stadtentw{\"a}sserung eignen. Mit den heute existierenden Simulationsmodellen k{\"o}nnen die Auswirkungen von Bewirtschaftungssystemen abgesch{\"a}tzt werden, bevor diese implementiert werden. Die f{\"u}r Bewirtschaftungssysteme notwendige Ausr{\"u}stung ist eine andere, als die traditionell in der Stadtentw{\"a}sserung {\"u}bliche. Sie erfordert in jedem Fall mehr und teureren Wartungsaufwand sowie anders ausgebildetes Personal. Bei einem Kostenvergleich mit konventionellen (d.h. ungesteuerten) Systemen muß die umfassende Information und Kontrolle des bewirtschafteten Systems ber{\"u}cksichtigt werden. Die permanente Information {\"u}ber den Betriebszustand sowie die in allen existierenden Bewirtschaftungssystemen erreichten Verminderungen von Regenentlastungen und (in geringerem Maße) hydraulischen {\"U}berlastungen lassen es geraten erscheinen, Kanalnetzbewirtschaftung nicht nur unter dem Gesichtspunkt der h{\"o}heren Betriebskosten, sondern auch denen der m{\"o}glich Einsparungen von Investitionen und der h{\"o}heren Effizienz zu beurteilen. Analog l{\"a}sst sich zeigen, dass bewirtschaftete Systeme kleiner ausgelegt werden k{\"o}nnen und dennoch die gleiche Effizienz besitzen wie gr{\"o}ßer dimensionierte, statisch wirkende Systeme.},
  subject      = {Wasserbau},
  language  = {de}
}
@inproceedings{FrotscherStaat2015,
  author    = {Frotscher, Ralf and Staat, Manfred},
  title     = {Homogenization of a cardiac tissue construct},
  series = {CMBE15 : 4th International Conference on Computational \& Mathematical Biomedical Engineering ; 29th June - 1st July 2015 ; {\´E}cole Normale Sup{\´e}rieure de Cachan ; Cachan (Paris), France},
  booktitle = {CMBE15 : 4th International Conference on Computational \& Mathematical Biomedical Engineering ; 29th June - 1st July 2015 ; {\´E}cole Normale Sup{\´e}rieure de Cachan ; Cachan (Paris), France},
  editor    = {Nithiarasu, Perumal},
  publisher = {CMBE},
  address   = {[s.l.]},
  issn      = {2227-9385},
  pages     = {645 -- 648},
  year      = {2015},
  language  = {en}
}
@inproceedings{FrotscherKochRaatschenetal.2014,
  author    = {Frotscher, Ralf and Koch, Jan-Peter and Raatschen, Hans-J{\"u}rgen and Staat, Manfred},
  title     = {Evaluation of a computational model for drug action on cardiac tissue},
  series = {11th World Congress on Computational Mechanics (WCCM XI) ; 5th European Conference on Computational Mechanics (ECCM V) ; 6th European Conference on Computational Fluid Dynamics (ECFD VI) ; July 20 - 25, 2014, Barcelona},
  booktitle = {11th World Congress on Computational Mechanics (WCCM XI) ; 5th European Conference on Computational Mechanics (ECCM V) ; 6th European Conference on Computational Fluid Dynamics (ECFD VI) ; July 20 - 25, 2014, Barcelona},
  editor    = {Onate, E.},
  organization    = {World Congress on Computational Mechanics <11, 2014, Barcelona>},
  pages     = {1 -- 12},
  year      = {2014},
  language  = {en}
}
@inproceedings{FrotscherDuongStaat2015,
  author    = {Frotscher, Ralf and Duong, Minh Tuan and Staat, Manfred},
  title     = {Simulating beating cardiomyocytes with electromechanical coupling},
  series = {II. International Conference on Biomedical Technology : 28-30 October 2015 Hannover, Germany / T. Lenarz, P. Wriggers (Eds.)},
  booktitle = {II. International Conference on Biomedical Technology : 28-30 October 2015 Hannover, Germany / T. Lenarz, P. Wriggers (Eds.)},
  organization    = {International Conference on Biomedical Technology <2, 2015, Hannover>},
  pages     = {1 -- 2},
  year      = {2015},
  language  = {en}
}
@masterthesis{Frohn2022,
  type      = {Bachelor Thesis},
  author    = {Frohn, Paul},
  title     = {Intrinsische Raster},
  publisher = {FH Aachen},
  address   = {Aachen},
  school      = {Fachhochschule Aachen},
  pages     = {69 Seiten},
  year      = {2022},
  abstract  = {Das Projekt »Intrinsische Raster« erforscht Raster f{\"u}r Webseiten, beginnend mit Untersuchungen aus dem Bereich Print bis hin zu intrinsischen Rastern im Web. Die Entwicklung des Rasters ist von dem Bereich Print gepr{\"a}gt. Heute ist das Medium digital und responsiv. Das Raster wird im CSS definiert und ver{\"a}ndert sich intrinsisch in allen Formatgr{\"o}ßen. »Intrinsisch« beschreibt hier die neue Stufe von programmierbaren Rastern im Webdesign, welche Spalten und Module nach vordefinierten Parametern ver{\"a}ndert. Variable Fonts verf{\"u}gen {\"u}ber individuelle Parameter und werden in dem Projekt als Color Fonts in Raster integriert. Im Zentrum steht die Weiterentwicklung der Designprofession, um Raster f{\"u}r zuk{\"u}nftige Anwendungen vorzubereiten.},
  language  = {de}
}
@masterthesis{Frings2024,
  type      = {Bachelor Thesis},
  author    = {Frings, Christina},
  title     = {Unerw{\"u}nscht : Anti-Gestaltung im {\"o}ffentlichen Raum},
  publisher = {FH Aachen},
  address   = {Aachen},
  school      = {Fachhochschule Aachen},
  pages     = {55 Seiten},
  year      = {2024},
  abstract  = {»Unerw{\"u}nscht« widmet sich einer Art von architektonischer Gestaltung, die auf t{\"u}ckische Weise als »defensive Architektur« bezeichnet wird. In Form einer Zeitung bietet sie einen umfassenden Einblick in das Thema und gew{\"a}hrt einen vielseitigen Blick in eine Thematik, die im Interesse der Verantwortlichen lieber im Verborgenen geblieben w{\"a}re. Defensive Architektur bezeichnet strategische Baumaßnahmen in der Stadt- und Bauplanung, die darauf abzielen, unerw{\"u}nschte Personengruppen durch unpraktisches oder unbequemes Design von bestimmten Orten fernzuhalten. Diese Maßnahmen richten sich beispielsweise gegen obdachlose Menschen, Jugendliche oder Skateboarder*innen. Die {\"u}berwiegende Mehrheit der Bev{\"o}lkerung ist sich weder der Existenz von solchen architektonischen Maßnahmen noch ihrer Auswirkungen auf das Leben der Betroffenen bewusst. »Unerw{\"u}nscht« zielt darauf ab, diese L{\"u}cke in der {\"o}ffentlichen Wahrnehmung zu schließen.},
  language  = {de}
}
@masterthesis{Friedel2023,
  type      = {Bachelor Thesis},
  author    = {Friedel, Janina},
  title     = {Die Dinge danach : zum Hochwasser 21},
  publisher = {FH Aachen},
  address   = {Aachen},
  school      = {Fachhochschule Aachen},
  pages     = {73 Seiten},
  year      = {2023},
  abstract  = {Juli 2021. Durch starke Regenf{\"a}lle von bis zu 250 l/m² innerhalb von 24h durch das Sturmtief «Bernd» war es dem bereits von vorherigen Niederschl{\"a}gen {\"u}bers{\"a}ttigten Boden nicht mehr m{\"o}glich, weitere Wassermengen aufzunehmen. Die Folge sind schwerwiegende {\"U}berflutungen vor allem in Rheinland-Pfalz und NRW. Dass die Auswirkungen des Klimawandels bereits zu Hause angekommen sind, wird mit dieser Arbeit autobiografisch und illustrativ innerhalb eines Graphic Novels «Die Dinge danach - zum Hochwasser 21» be- und verarbeitet. Denn als das Wasser zu Hause w{\"u}tete, war die Autorin selbst nicht anwesend. Daf{\"u}r steckte sie die ersten Tage in Euskirchen fest, eine Stadt, die selbst Land unter war und zu einer Insel wurde. Ohne Strom, Netz und stark erschwertem Kontakt nach außen … und dabei sollte sie urspr{\"u}nglich f{\"u}r eine Woche nur zwei Kater versorgen.},
  language  = {de}
}
@masterthesis{Friede2021,
  type      = {Bachelor Thesis},
  author    = {Friede, Celine},
  title     = {Herbothecary: Eine App f{\"u}r den eigenen Apothekergarten},
  publisher = {FH Aachen},
  address   = {Aachen},
  school      = {Fachhochschule Aachen},
  pages     = {108 Seiten},
  year      = {2021},
  abstract  = {„Gegen jedes Leiden ist ein Kraut gewachsen" lautet eine alte Volksweisheit. Doch auch heute, in einer Zeit, in der wir Verantwortung in unserer eigenen Gesundheit {\"u}bernehmen m{\"o}chten, w{\"a}chst das Interesse an Pflanzenheilkunde stetig. Das Projekt „Herbothecary" schafft einen einfachen Zugang zur Welt der Heilpflanzen. Dies geschieht mithilfe einer App, die als Auswahlhilfe f{\"u}r Samen dient und alle n{\"o}tigen Informationen zur Heilwirkung und Identifikation der Pflanze bietet. Auch prozessbegleitende Anleitungen finden die Nutzenden hier. Um das Packaging-Design der Samen besonders nachhaltig zu gestalten, besteht dieses aus Samenpapier. Die Samenp{\"a}ckchen k{\"o}nnen nach der Nutzung also einfach eingepflanzt werden, anstatt diese wegzuwerfen, wodurch unn{\"o}tiger Verpackungsm{\"u}ll vermieden wird. „Herbothecary" dient als Grundlage f{\"u}r den Anbau deines eigenen Apothekergartens.},
  language  = {de}
}
@inproceedings{FredebeulKreinHaunert2008,
  author    = {Fredebeul-Krein, Markus and Haunert, Martina},
  title     = {Assessing the effectiveness of price cap regimes for the regulation of fixed telephony markets: has it been successful in achieving competition? : preliminary draft / by Markus Fredebeul-Krein and Martina Haunert. 19th European Regional ITS Conference of the International Telecommunications Society, September 17-19, 2008 Rome, Italy},
  year      = {2008},
  abstract  = {1. Introduction 2. Tariff regulation, rebalancing and price caps 3. Price cap regimes in selected European countries 4. Has price cap regulation been successful? 5. Regulatory implications for other countries},
  subject      = {Telekommunikationsmarkt},
  language  = {en}
}
@inproceedings{FredebeulKrein2008,
  author    = {Fredebeul-Krein, Markus},
  title     = {Die Liberalisierung des deutschen Telekommunikationsmarktes: Vorbild f{\"u}r andere Sektoren? : Vortrag am Institut f{\"u}r Wirtschaftspolitik der Universit{\"a}t zu K{\"o}ln, 3. November 2008, K{\"o}ln},
  year      = {2008},
  abstract  = {Regulierung des deutschen Telekommunikationsmarktes Wettbewerb auf dem deutschen Telekommunikationsmarkt},
  subject      = {Telekommunikationsmarkt},
  language  = {de}
}
@inproceedings{FredebeulKrein2008,
  author    = {Fredebeul-Krein, Markus},
  title     = {Time for revision: The regulation of Germany's next generation networks in the light of new economic and technological challenges on telecom markets : Presentation for the 18th Biennial conference of the International Telecommunications Society, June 24-27, 2008 Montreal, Canada},
  year      = {2008},
  abstract  = {On 1st January 1998, the German telecom market was fully liberalised. Since then genuine competition between market participants has developed, based on a comprehensive legal and regulatory framework that provides for safeguards against unfair competition and market power by Deutsche Telekom. Today, about 10 years after the liberalisation of the telecommunications sector a revision of this regulatory approach has become necessary because at least on three dimensions the situation is quite different from the one 10 years ago: First, with numerous established alternative operators in the market monopolies have been successfully challenged and competition introduced. Second, not only is Cable TV becoming in large parts of Germany a viable alternative for the provision of broadband services but also mobile services are becoming increasingly a substitute for fixed services. Last but not least there are important technological changes under way, requiring huge investments in infrastructure upgrades for next generation networks. In the light of these new developments the question is to which extent the current regulatory approach of severe ex-ante regulatory intervention is still appropriate. Is any part of the network of the former incumbent still a bottleneck? A more light handed regulatory approach might be the right response to this new situation. The paper is organised as follows: The first section will briefly examine the economic rationale for regulating network access. Based on the assumption that regulation is always necessary when bottlenecks exist regulatory principles for an efficient network access regime will be derived. The second section compares the situation of the German market in early 1998 with the one of today. Thereby three dimensions will be considered: the degree of competition, the potential for substitution and technological developments. The third section will define some requirements for the future regulation of telecom markets. Proposals will be elaborated how to ensure competitive telecom markets in the light of new economic and technological challenges.},
  subject      = {Telekommunikationsmarkt},
  language  = {en}
}
@inproceedings{FredebeulKrein2009,
  author    = {Fredebeul-Krein, Markus},
  title     = {Encouraging competition and investment into next generation access networks: The case of long term risk sharing contracts},
  year      = {2009},
  abstract  = {Working paper distributed at 2nd Annual Next Generation Telecommunications Conference 2009, 13th - 14th October 2009, Brussels 14 pages Abstract Governments all over Europe are in the process of adopting new broadband strategies. The objective is to create modern telecommunications networks based on powerful broadband infrastructures". In doing so, they aim for innovative and investment-friendly concepts. For instance, in a recently published consultation paper on the subject the German regulator BNetzA declared that it will take "greater account of … reducing risks, securing the investment and innovation power, providing planning certainty and transparency - in order to support and advance broadband rollout in Germany". It further states that when regulating wholesale rates it has to be ensured that "… adequate incentives for network rollout are provided on the one hand, while sustainable and fair competition is ensured on the other". Also an EC draft recommendation on regulated network access is about to set new standards for the regulation of next generation access networks. According to the recommendation the prices of new assets shall be based on costs plus a projectspecific risk premium to be included in the costs of capital for the investment risk incurred by the operator. This approach has been criticised from various sides. In particular it has been questioned whether such an approach is adequate to meet the objectives of encouraging both competition and investment into next generation access networks. Against this background, the concept of "long term risk sharing contracts" has been proposed recently as an approach which does not only incorporate the various additional risks involved in the deployment of NGA infrastructure, but has several other advantages. This paper will demonstrate that the concept allows for competition to evolve at both the retail and wholesale level on fair, objective, non-discriminatory and transparent terms and conditions. Moreover, it ensures the highest possible investment incentive in line with socially desirable outcome. The paper is organised as follows: The next section will briefly outline the importance of encouraging competition and investment in an NGA-environment. The third section will specify the design of long term risk sharing contracts in view of achieving these objectives. The fourth section will examine potential problems associated with the concept. In doing so a way of how to deal with them will be elaborated. The last section will look at arguments against long term risk sharing contracts. It will be shown that these arguments are not strong enough to build a case against introducing such contracts.},
  subject      = {Electronic Commerce},
  language  = {en}
}
@inproceedings{FredebeulKrein2008,
  author    = {Fredebeul-Krein, Markus},
  title     = {Die globale Finanzkrise: Ursachen und Bew{\"a}ltigung : Vortrag an der Georg-Simon-Ohm-Schule K{\"o}ln, 2. Dezember 2008, K{\"o}ln},
  organization    = {FH Aachen, University of Applied Sciences},
  year      = {2008},
  abstract  = {- Wie kam es zu der globalen Finanzkrise? - Wodurch zeichnet sich die Finanzkrise aus? - Wer hat die Finanzkrise verschuldet? - Welche Rolle spielten Spekulanten? - Inwiefern ist die Finanzkrise selbstverschuldet? - Ist die Globalisierung Schuld an den Finanzkrisen in zahlreichen Regionen dieser Welt? - Wie wirkt sich die Finanzkrise auf die Realwirtschaft aus? - Welche Wege bieten sich, aus der Krise herauszukommen?},
  subject      = {Finanzkrise},
  language  = {de}
}
@inproceedings{FredebeulKrein2006,
  author    = {Fredebeul-Krein, Markus},
  title     = {Developing competitive broadband markets: Lessons learnt from German and European regulatory approaches on broad-band access},
  year      = {2006},
  abstract  = {A key feature of future broadband markets will be diversity of access technologies, meaning that numerous technologies will be exploited for broadband communication. Various factors will affect the success of these future broadband markets, the regulatory policy being one amongst others. So far, a coherent regulatory approach does not exist as to broadband markets. First results of policies so far suggest that less sector-specific regulation is likely to occur. Instead, regulators must ensure that access to networks and services of potentially dominant providers in a relevant broadband market will satisfy requirements for openness and non-discrimination. In this environment the future challenge of regulationg broadband markets will be to set the right incentives for investment into new infrastructures. This paper examines whether there is a need for the regulation of future broadband access markets an if yes, what is the appropriate regulatory tool to do so. Thereby the focus is on the analysis of European broadband markets and the regulatory approaches applied. The first section provides a description of the characteristics of future broadband markets. The second section discusses possible bottlenecks on broadband markets an their regulatory implications. The third section will examine regulatory issues concerning access to broadband networks in more detail. This will be done by comparing the regulatory approaches of European countries and the results in terms of bradband penetration. The final section will give key recommendations for a regulatory strategy on brandband access markets.},
  subject      = {Telekommunikationsmarkt},
  language  = {en}
}
@inproceedings{FredebeulKrein2007,
  author    = {Fredebeul-Krein, Markus},
  title     = {10 years of liberalised telecom markets in Germany: Assessing the degree of competition on the markets for voice telephony},
  year      = {2007},
  abstract  = {Market data for the German telecom market shows that Deutsche Telekom as the former incumbent is constantly loosing shares on all arkets for voice telephony: the market for local calls, the market for long-distance calls and the market for international calls. At the same time prices decline steadily with the latest trend being that operators offer voice services free of charge, the costs of which are covered by a monthly subscription charge. Against this background the paper examines the state of policy and regulatory reform in the telecommunications sector in Germany almost 10 years after the liberalisation of the fixed telecommunications market. Thereby the focus is on the analysis of the competitive conditions that have been established on the German market for voice telephony services. If these retail markets are competitive, there might be a need to remove remaining regulatory provisions. In the new environment of converging markets the future challenge of regulating fixed telecom markets might be to ensure that access to the network and/or services of a potentially dominant provider in a relevant market will satisfy requirements for openness and non-discrimination.},
  subject      = {Telekommunikationsmarkt},
  language  = {en}
}
@inproceedings{FredebeulKrein2007,
  author    = {Fredebeul-Krein, Markus},
  title     = {10 Jahre Wettbewerb auf dem deutschen Telekommunikationsmarkt: Zeit f{\"u}r einen Paradigmenwechsel in der Regulierung?},
  year      = {2007},
  abstract  = {1. Ein Referenzrahmen f{\"u}r die Wettbewerbsanalyse 2. Regulierung des deutschen Marktes f{\"u}r Sprachtelefondienste 3. Wettbewerb auf dem deutschen Markt f{\"u}r Sprachtelefondienste 4. Die Telekommunikationsregulierung vor einem Paradigmenwechsel},
  subject      = {Telekommunikationsmarkt},
  language  = {de}
}
@inproceedings{FredebeulKrein2016,
  author    = {Fredebeul-Krein, Markus},
  title     = {Towards trade facilitation via regulatory convergence: An analysis of the TTIP chapter on Electronic Communications},
  series = {Regional ITS Conference of the International Telecommunications Society. Cambridge, United Kingdom, 7-9 September 2016},
  booktitle = {Regional ITS Conference of the International Telecommunications Society. Cambridge, United Kingdom, 7-9 September 2016},
  pages     = {29 Seiten},
  year      = {2016},
  abstract  = {To give the exchange of goods and services between the European Union (EU) and the United States (U.S.) new momentum the two parties are currently negotiating the transatlantic free trade agreement Transatlantic Trade and Investment Partnership (TTIP). The aim is to create the largest free trade area in the world. The agreement, once entered into force, will oblige EU countries and the U.S. to further liberalize their markets. The negotiations on TTIP include a chapter on Electronic Communications/ Telecommunications. The challenge therein will be securing commitments for market access to Electronic Communications services. At the same time, these commitments must reflect the legitimate need for consumer protection issues. The need to reduce Electronic Communications-related non-tariff barriers to trade between the Parties is due to the fact that these markets are heavily regulated. Without transnational rules as to regulations national governments can abuse these regulations to deter the market entry by new (foreign) suppliers. Thus the free trade agreement TTIP affects in many respects regulatory provisions on and access to Electronic Communications markets. The objective of this paper is therefore to examine to what extend the regulatory principles for Electronic Communications markets envisaged under TTIP will result in trade facilitation and regulatory convergence between the EU and the U.S. As to this question the result of the analysis is that the chapter on Electronic Communications will be an important step towards facilitating trade in Electronic Communications services. At the same time some regulatory convergence will take place, but this convergence will not lead to a (full) harmonization of regulations. Rather the norm, also after TTIP negotiations will have been concluded successfully, will be mutual recognition of different regulatory regimes. Different regulations being the optimal policy response in different market settings will continue to exist. Moreover, it is very unlikely that such regulatory principles for the Electronic Communications sector are a vehicle for a race to the bottom in levels of consumer protection.},
  language  = {en}
}
@masterthesis{Fleischer2024,
  type      = {Bachelor Thesis},
  author    = {Fleischer, Rebekka},
  title     = {Bringing brand experience to marketplaces : ein Online-Marktplatz, der Konsument und Marke verbindet},
  publisher = {FH Aachen},
  address   = {Aachen},
  school      = {Fachhochschule Aachen},
  pages     = {101 Seiten},
  year      = {2024},
  abstract  = {«Keno» zeigt ein Konzept f{\"u}r einen Online-Marktplatz im Fashion-Segment, mit Fokus auf individueller Beratung, digitaler Anprobe und visueller sowie informativer Pr{\"a}sentation der Marken. Marktpl{\"a}tze werden aufgrund von großer Auswahl und Vertrauensw{\"u}rdigkeit von Konsument:innen bevorzugt aufgesucht. Durch die immersive Darstellung an einem maßgetreuen Avatar und die Einbindung der Marke in das Einkaufserlebnis soll hier die Zahl der Retouren verringert und die Kund:innenzufriedenheit gesteigert werden. Mittels nutzerorientierter Strategien und der Gestaltung eines Designsystems bekam «Keno» seinen Look. Dabei fanden modernste Techniken wie k{\"u}nstliche Intelligenzen und Design Token Systeme Verwendung. Das Projekt zeigt letztendlich M{\"o}glichkeiten auf, wie ein Marktplatz durch Brand Experience, Onlineshopping-Wege verk{\"u}rzen und zu mehr Nachhaltigkeit im E-Commerce beitragen kann.},
  language  = {de}
}