@book{SiedenbiedelEislerMertz2000,
  author    = {Siedenbiedel, Georg and Eisler-Mertz, Christiane},
  title     = {Schl{\"u}sselqualifikationen im Marketing},
  publisher = {Fortis [u.a.]},
  address   = {K{\"o}ln [u.a.]},
  pages     = {281 S. : Ill., graph. Darst.},
  year      = {2000},
  language  = {de}
}