@inproceedings{KohlFreyerKraemeretal.2023, author = {Kohl, Philipp and Freyer, Nils and Kr{\"a}mer, Yoka and Werth, Henri and Wolf, Steffen and Kraft, Bodo and Meinecke, Matthias and Z{\"u}ndorf, Albert}, title = {ALE: a simulation-based active learning evaluation framework for the parameter-driven comparison of query strategies for NLP}, series = {Deep Learning Theory and Applications}, booktitle = {Deep Learning Theory and Applications}, editor = {Conte, Donatello and Fred, Ana and Gusikhin, Oleg and Sansone, Carlo}, publisher = {Springer}, address = {Cham}, isbn = {978-3-031-39058-6 (Print)}, doi = {10.1007/978-3-031-39059-3_16}, pages = {235 -- 253}, year = {2023}, abstract = {Supervised machine learning and deep learning require a large amount of labeled data, which data scientists obtain in a manual, and time-consuming annotation process. To mitigate this challenge, Active Learning (AL) proposes promising data points to annotators they annotate next instead of a subsequent or random sample. This method is supposed to save annotation effort while maintaining model performance. However, practitioners face many AL strategies for different tasks and need an empirical basis to choose between them. Surveys categorize AL strategies into taxonomies without performance indications. Presentations of novel AL strategies compare the performance to a small subset of strategies. Our contribution addresses the empirical basis by introducing a reproducible active learning evaluation (ALE) framework for the comparative evaluation of AL strategies in NLP. The framework allows the implementation of AL strategies with low effort and a fair data-driven comparison through defining and tracking experiment parameters (e.g., initial dataset size, number of data points per query step, and the budget). ALE helps practitioners to make more informed decisions, and researchers can focus on developing new, effective AL strategies and deriving best practices for specific use cases. With best practices, practitioners can lower their annotation costs. We present a case study to illustrate how to use the framework.}, language = {en} } @inproceedings{EggertWeber2023, author = {Eggert, Mathias and Weber, Jannik}, title = {What drives the purchase decision in Instagram stores?}, series = {ECIS 2023 Research Papers}, booktitle = {ECIS 2023 Research Papers}, pages = {1 -- 17}, year = {2023}, abstract = {The popularity of social media and particularly Instagram grows steadily. People use the different platforms to share pictures as well as videos and to communicate with friends. The potential of social media platforms is also being used for marketing purposes and for selling products. While for Facebook and other online social media platforms the purchase decision factors are investigated several times, Instagram stores remain mainly unattended so far. The present research work closes this gap and sheds light into decisive factors for purchasing products offered in Instagram stores. A theoretical research model, which contains selected constructs that are assumed to have a significant influence on Instagram user´s purchase intention, is developed. The hypotheses are evaluated by applying structural equation modelling on survey data containing 127 relevant participants. The results of the study reveal that 'trust', 'personal recommendation', and 'usability' significantly influences user's buying intention in Instagram stores.}, language = {en} } @inproceedings{FreyerThewesMeinecke2023, author = {Freyer, Nils and Thewes, Dustin and Meinecke, Matthias}, title = {GUIDO: a hybrid approach to guideline discovery \& ordering from natural language texts}, series = {Proceedings of the 12th International Conference on Data Science, Technology and Applications DATA - Volume 1}, booktitle = {Proceedings of the 12th International Conference on Data Science, Technology and Applications DATA - Volume 1}, editor = {Gusikhin, Oleg and Hammoudi, Slimane and Cuzzocrea, Alfredo}, isbn = {978-989-758-664-4}, issn = {2184-285X}, doi = {10.5220/0012084400003541}, pages = {335 -- 342}, year = {2023}, abstract = {Extracting workflow nets from textual descriptions can be used to simplify guidelines or formalize textual descriptions of formal processes like business processes and algorithms. The task of manually extracting processes, however, requires domain expertise and effort. While automatic process model extraction is desirable, annotating texts with formalized process models is expensive. Therefore, there are only a few machine-learning-based extraction approaches. Rule-based approaches, in turn, require domain specificity to work well and can rarely distinguish relevant and irrelevant information in textual descriptions. In this paper, we present GUIDO, a hybrid approach to the process model extraction task that first, classifies sentences regarding their relevance to the process model, using a BERT-based sentence classifier, and second, extracts a process model from the sentences classified as relevant, using dependency parsing. The presented approach achieves significantly better resul ts than a pure rule-based approach. GUIDO achieves an average behavioral similarity score of 0.93. Still, in comparison to purely machine-learning-based approaches, the annotation costs stay low.}, language = {en} } @article{BruksleChwallekKrastina2023, author = {Bruksle, Ieva and Chwallek, Constanze and Krastina, Anzelika}, title = {Strengthening sustainability in entrepreneurship education - implications for shifting entrepreneurial thinking towards sustainability at universities}, series = {ACTA PROSPERITATIS}, volume = {14}, journal = {ACTA PROSPERITATIS}, number = {1}, publisher = {Sciendo}, issn = {1691-6077}, doi = {10.37804/1691-6077-2023-14-37-48}, pages = {37 -- 48}, year = {2023}, abstract = {By developing innovative solutions to social and environmental problems, sustainable ventures carry greatpotential. Entrepreneurship which focuses especially on new venture creation can be developed through education anduniversities, in particular, are called upon to provide an impetus for social change. But social innovations are associatedwith certain hurdles, which are related to the multi-dimensionality, i.e. the tension between creating social,environmental and economic value and dealing with a multiplicity of stakeholders. The already complex field ofentrepreneurship education has to face these challenges. This paper, therefore, aims to identify starting points for theintegration of sustainability into entrepreneurship education. To pursue this goal experiences from three differentproject initiatives between the partner universities: Lapland University of Applied Sciences, FH Aachen University ofApplied Sciences and Turiba University are reflected and findings are systematically condensed into recommendationsfor education on sustainable entrepreneurship.}, language = {en} } @article{BoehnertBlaschkeBiewendt2023, author = {B{\"o}hnert, Arno and Blaschke, Florian and Biewendt, Marcel}, title = {Impact of sustainability on the strategic direction of luxury companies}, series = {European Journal of Marketing and Economics}, volume = {6}, journal = {European Journal of Marketing and Economics}, number = {1}, publisher = {Revistia}, address = {London}, issn = {2601-8659}, pages = {70 -- 85}, year = {2023}, abstract = {Today's society is undergoing a paradigm shift driven by the megatrend of sustainability. This undeniably affects all areas of Western life. This paper aims to find out how the luxury industry is dealing with this change and what adjustments are made by the companies. For this purpose, interviews were conducted with managers from the luxury industry, in which they were asked about specific measures taken by their companies as well as trends in the industry. In a subsequent evaluation, the trends in the luxury industry were summarized for the areas of ecological, social, and economic sustainability. It was found that the area of environmental sustainability is significantly more focused than the other sub-areas. Furthermore, the need for a customer survey to validate the industry-based measures was identified.}, language = {en} } @inproceedings{EggertDyong2022, author = {Eggert, Mathias and Dyong, Julian}, title = {Applying process mining in small and medium sized IT enterprises - challenges and guidelines}, series = {Business Process Management, 20th International Conference, BPM 2022, Proceedings}, booktitle = {Business Process Management, 20th International Conference, BPM 2022, Proceedings}, publisher = {Springer}, address = {Cham}, isbn = {978-3-031-16103-2}, doi = {10.1007/978-3-031-16103-2_11}, pages = {125 -- 142}, year = {2022}, abstract = {Process mining gets more and more attention even outside large enterprises and can be a major benefit for small and medium sized enterprises (SMEs) to gain competitive advantages. Applying process mining is challenging, particularly for SMEs because they have less resources and process maturity. So far, IS researchers analyzed process mining challenges with a focus on larger companies. This paper investigates the application of process mining by means of a case study and sheds light into the particular challenges of an IT SME. The results reveal 13 SME process mining challenges and seven guidelines to address them. In this way, the paper contributes to the understanding of process mining application in SME and shows similarities and differences to larger companies.}, language = {en} } @inproceedings{ZaehlBiewendtWolfetal.2022, author = {Z{\"a}hl, Philipp M. and Biewendt, Marcel and Wolf, Martin and Eggert, Mathias}, title = {Requirements for competence developing games in the environment of SE Competence Development}, series = {AKWI-Tagungsband zur 35. AKWI-Jahrestagung}, booktitle = {AKWI-Tagungsband zur 35. AKWI-Jahrestagung}, publisher = {GITO}, address = {Berlin}, isbn = {978-3-95545-409-8}, doi = {10.30844/AKWI_2022_05}, pages = {73 -- 88}, year = {2022}, abstract = {Many of today's factors make software development more and more complex, such as time pressure, new technologies, IT security risks, et cetera. Thus, a good preparation of current as well as future software developers in terms of a good software engineering education becomes progressively important. As current research shows, Competence Developing Games (CDGs) and Serious Games can offer a potential solution. This paper identifies the necessary requirements for CDGs to be conducive in principle, but especially in software engineering (SE) education. For this purpose, the current state of research was summarized in the context of a literature review. Afterwards, some of the identified requirements as well as some additional requirements were evaluated by a survey in terms of subjective relevance.}, language = {en} } @inproceedings{EggertKriska2022, author = {Eggert, Mathias and Kriska, Melina}, title = {Gamification for software development processes - relevant affordances and design principles}, series = {Proceedings of the 55th Hawaii International Conference on System Sciences}, booktitle = {Proceedings of the 55th Hawaii International Conference on System Sciences}, publisher = {HICSS Publishing}, address = {Honolulu}, isbn = {978-0-9981331-5-7}, doi = {10.24251/HICSS.2022.200}, pages = {1614 -- 1623}, year = {2022}, abstract = {A Gamified Information System (GIS) implements game concepts and elements, such as affordances and game design principles to motivate people. Based on the idea to develop a GIS to increase the motivation of software developers to perform software quality tasks, the research work at hand aims at investigating relevant requirements from that target group. Therefore, 14 interviews with software development experts are conducted and analyzed. According to the results, software developers prefer the affordances points, narrative storytelling in a multiplayer and a round-based setting. Furthermore, six design principles for the development of a GIS are derived.}, language = {en} } @article{MuellerSeginWeigandetal.2022, author = {Mueller, Tobias and Segin, Alexander and Weigand, Christoph and Schmitt, Robert H.}, title = {Feature selection for measurement models}, series = {International journal of quality \& reliability management}, journal = {International journal of quality \& reliability management}, number = {Vol. ahead-of-print, No. ahead-of-print.}, publisher = {Emerald Group Publishing Limited}, address = {Bingley}, issn = {0265-671X}, doi = {10.1108/IJQRM-07-2021-0245}, year = {2022}, abstract = {Purpose In the determination of the measurement uncertainty, the GUM procedure requires the building of a measurement model that establishes a functional relationship between the measurand and all influencing quantities. Since the effort of modelling as well as quantifying the measurement uncertainties depend on the number of influencing quantities considered, the aim of this study is to determine relevant influencing quantities and to remove irrelevant ones from the dataset. Design/methodology/approach In this work, it was investigated whether the effort of modelling for the determination of measurement uncertainty can be reduced by the use of feature selection (FS) methods. For this purpose, 9 different FS methods were tested on 16 artificial test datasets, whose properties (number of data points, number of features, complexity, features with low influence and redundant features) were varied via a design of experiments. Findings Based on a success metric, the stability, universality and complexity of the method, two FS methods could be identified that reliably identify relevant and irrelevant influencing quantities for a measurement model. Originality/value For the first time, FS methods were applied to datasets with properties of classical measurement processes. The simulation-based results serve as a basis for further research in the field of FS for measurement models. The identified algorithms will be applied to real measurement processes in the future.}, language = {en} } @article{EmhardtJarodzkaBrandGruweletal.2022, author = {Emhardt, Selina N. and Jarodzka, Halszka and Brand-Gruwel, Saskia and Drumm, Christian and Niehorster, Diederick C. and van Gog, Tamara}, title = {What is my teacher talking about? Effects of displaying the teacher's gaze and mouse cursor cues in video lectures on students' learning}, series = {Journal of Cognitive Psychology}, journal = {Journal of Cognitive Psychology}, publisher = {Routledge, Taylor \& Francis Group}, address = {Abingdon}, issn = {2044-5911}, doi = {10.1080/20445911.2022.2080831}, pages = {1 -- 19}, year = {2022}, abstract = {Eye movement modelling examples (EMME) are instructional videos that display a teacher's eye movements as "gaze cursor" (e.g. a moving dot) superimposed on the learning task. This study investigated if previous findings on the beneficial effects of EMME would extend to online lecture videos and compared the effects of displaying the teacher's gaze cursor with displaying the more traditional mouse cursor as a tool to guide learners' attention. Novices (N = 124) studied a pre-recorded video lecture on how to model business processes in a 2 (mouse cursor absent/present) × 2 (gaze cursor absent/present) between-subjects design. Unexpectedly, we did not find significant effects of the presence of gaze or mouse cursors on mental effort and learning. However, participants who watched videos with the gaze cursor found it easier to follow the teacher. Overall, participants responded positively to the gaze cursor, especially when the mouse cursor was not displayed in the video.}, language = {en} }