@incollection{SchneiderWisselinkNoelleetal.2020, author = {Schneider, Dominik and Wisselink, Frank and N{\"o}lle, Nikolai and Czarnecki, Christian}, title = {Influence of artificial intelligence on commercial interactions in the consumer market}, series = {Automatisierung und Personalisierung von Dienstleistungen : Methoden - Potenziale - Einsatzfelder}, booktitle = {Automatisierung und Personalisierung von Dienstleistungen : Methoden - Potenziale - Einsatzfelder}, editor = {Bruhn, Manfred and Hadwich, Karsten}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-30167-5 (Print)}, doi = {10.1007/978-3-658-30168-2_7}, pages = {183 -- 205}, year = {2020}, abstract = {Recently, novel AI-based services have emerged in the consumer market. AI-based services can affect the way consumers take commercial decisions. Research on the influence of AI on commercial interactions is in its infancy. In this chapter, a framework creating a first overview of the influence of AI on commercial interactions is introduced. This framework summarizes the findings of comparing numerous customer journeys of novel AI-based services with corresponding non-AI equivalents.}, language = {en} } @incollection{SchneiderWisselinkNoelleetal.2021, author = {Schneider, Dominik and Wisselink, Frank and N{\"o}lle, Nikolai and Czarnecki, Christian}, title = {Einfluss von K{\"u}nstlicher Intelligenz auf Customer Journeys am Beispiel von intelligentem Parken}, series = {K{\"u}nstliche Intelligenz in der Anwendung : Rechtliche Aspekte, Anwendungspotenziale und Einsatzszenarien}, booktitle = {K{\"u}nstliche Intelligenz in der Anwendung : Rechtliche Aspekte, Anwendungspotenziale und Einsatzszenarien}, editor = {Barton, Thomas and M{\"u}ller, Christian}, publisher = {Springer Vieweg}, address = {Wiesbaden}, isbn = {978-3-658-30935-0 (Print)}, doi = {10.1007/978-3-658-30936-7_7}, pages = {99 -- 122}, year = {2021}, abstract = {Im Konsumentenmarkt entstehen vermehrt neue Anwendungen von K{\"u}nstlicher Intelligenz (KI). Zunehmend dr{\"a}ngen auch Ger{\"a}te und Dienste in den Markt, die eigenst{\"a}ndig {\"u}ber das Internet kommunizieren. Dadurch k{\"o}nnen diese Ger{\"a}te und Dienste mit neuartigen KI-basierten Diensten verbessert werden. Solche Dienste k{\"o}nnen die Art und Weise beeinflussen, wie Kunden kommerzielle Entscheidungen treffen und somit das Kundenerlebnis maßgeblich ver{\"a}ndern. Der Einfluss von KI auf kommerzielle Interaktionen wurde bisher noch nicht umfassend untersucht. Basierend auf einem Framework, welches einen ersten {\"U}berblick {\"u}ber die Effekte von KI auf kommerzielle Interaktionen gibt, wird in diesem Kapitel der Einfluss von KI auf Customer Journeys am konkreten Anwendungsfall des intelligenten Parkens analysiert. Die daraus gewonnenen Erkenntnisse k{\"o}nnen in der Praxis als Grundlage genutzt werden, um das Potenzial von KI zu verstehen und bei der Gestaltung eigener Customer Journeys umzusetzen.}, language = {de} } @incollection{CroonCzarnecki2021, author = {Croon, Philipp and Czarnecki, Christian}, title = {Liability for loss or damages caused by RPA}, series = {Robotic process automation : Management, technology, applications}, booktitle = {Robotic process automation : Management, technology, applications}, editor = {Czarnecki, Christian and Fettke, Peter}, publisher = {De Gruyter}, address = {Oldenbourg}, isbn = {9783110676778}, doi = {10.1515/9783110676693-202}, pages = {135 -- 151}, year = {2021}, abstract = {Intelligent autonomous software robots replacing human activities and performing administrative processes are reality in today's corporate world. This includes, for example, decisions about invoice payments, identification of customers for a marketing campaign, and answering customer complaints. What happens if such a software robot causes a damage? Due to the complete absence of human activities, the question is not trivial. It could even happen that no one is liable for a damage towards a third party, which could create an uncalculatable legal risk for business partners. Furthermore, the implementation and operation of those software robots involves various stakeholders, which result in the unsolvable endeavor of identifying the originator of a damage. Overall it is advisable to all involved parties to carefully consider the legal situation. This chapter discusses the liability of software robots from an interdisciplinary perspective. Based on different technical scenarios the legal aspects of liability are discussed.}, language = {en} } @incollection{BensbergAuthCzarnecki2021, author = {Bensberg, Frank and Auth, Gunnar and Czarnecki, Christian}, title = {Finding the perfect RPA match : a criteria-based selection method for RPA solutions}, series = {Robotic process automation : Management, technology, applications}, booktitle = {Robotic process automation : Management, technology, applications}, editor = {Czarnecki, Christian and Fettke, Peter}, publisher = {De Gruyter}, address = {Oldenbourg}, isbn = {978-3-11-067677-8}, doi = {10.1515/9783110676693-201}, pages = {47 -- 75}, year = {2021}, abstract = {The benefits of robotic process automation (RPA) are highly related to the usage of commercial off-the-shelf (COTS) software products that can be easily implemented and customized by business units. But, how to find the best fitting RPA product for a specific situation that creates the expected benefits? This question is related to the general area of software evaluation and selection. In the face of more than 75 RPA products currently on the market, guidance considering those specifics is required. Therefore, this chapter proposes a criteria-based selection method specifically for RPA. The method includes a quantitative evaluation of costs and benefits as well as a qualitative utility analysis based on functional criteria. By using the visualization of financial implications (VOFI) method, an application-oriented structure is provided that opposes the total cost of ownership to the time savings times salary (TSTS). For the utility analysis a detailed list of functional criteria for RPA is offered. The whole method is based on a multi-vocal review of scientific and non-scholarly literature including publications by business practitioners, consultants, and vendors. The application of the method is illustrated by a concrete RPA example. The illustrated structures, templates, and criteria can be directly utilized by practitioners in their real-life RPA implementations. In addition, a normative decision process for selecting RPA alternatives is proposed before the chapter closes with a discussion and outlook.}, language = {en} } @incollection{CzarneckiFettke2021, author = {Czarnecki, Christian and Fettke, Peter}, title = {Robotic process automation : Positioning, structuring, and framing the work}, series = {Robotic process automation : Management, technology, applications}, booktitle = {Robotic process automation : Management, technology, applications}, editor = {Czarnecki, Christian and Fettke, Peter}, publisher = {De Gruyter}, address = {Oldenbourg}, isbn = {978-3-11-067668-6 (Print)}, doi = {10.1515/9783110676693-202}, pages = {3 -- 24}, year = {2021}, abstract = {Robotic process automation (RPA) has attracted increasing attention in research and practice. This chapter positions, structures, and frames the topic as an introduction to this book. RPA is understood as a broad concept that comprises a variety of concrete solutions. From a management perspective RPA offers an innovative approach for realizing automation potentials, whereas from a technical perspective the implementation based on software products and the impact of artificial intelligence (AI) and machine learning (ML) are relevant. RPA is industry-independent and can be used, for example, in finance, telecommunications, and the public sector. With respect to RPA this chapter discusses definitions, related approaches, a structuring framework, a research framework, and an inside as well as outside architectural view. Furthermore, it provides an overview of the book combined with short summaries of each chapter.}, language = {en} } @incollection{CzarneckiHongSchmitzetal.2021, author = {Czarnecki, Christian and Hong, Chin-Gi and Schmitz, Manfred and Dietze, Christian}, title = {Enabling digital transformation through cognitive robotic process automation at Deutsche Telekom Services Europe}, series = {Digitalization Cases Vol. 2 : Mastering digital transformation for global business}, booktitle = {Digitalization Cases Vol. 2 : Mastering digital transformation for global business}, editor = {Urbach, Nils and R{\"o}glinger, Maximilian and Kautz, Karlheinz and Alias, Rose Alinda and Saunders, Carol and Wiener, Martin}, publisher = {Springer}, address = {Cham}, isbn = {978-3-030-80002-4 (Print)}, doi = {10.1007/978-3-030-80003-1}, pages = {123 -- 138}, year = {2021}, abstract = {Subject of this case is Deutsche Telekom Services Europe (DTSE), a service center for administrative processes. Due to the high volume of repetitive tasks (e.g., 100k manual uploads of offer documents into SAP per year), automation was identified as an important strategic target with a high management attention and commitment. DTSE has to work with various backend application systems without any possibility to change those systems. Furthermore, the complexity of administrative processes differed. When it comes to the transfer of unstructured data (e.g., offer documents) to structured data (e.g., MS Excel files), further cognitive technologies were needed.}, language = {en} } @article{CzarneckiHeuserKraemeretal.2006, author = {Czarnecki, Christian and Heuser, Marcus and Kr{\"a}mer, Christian and Stummer, Christoph and Theisinger, Felix and Wettklo, Michael}, title = {How to get more customer satisfaction : Erfolg im Wettbewerb durch kundenzentrierte Prozesse}, series = {Detecon Management Report}, journal = {Detecon Management Report}, number = {3}, publisher = {Detecon Internat. GmbH}, address = {Eschborn}, issn = {1867-3147}, pages = {29 -- 33}, year = {2006}, abstract = {Unternehmen sind in der Regel {\"u}berzeugt, dass sie die Bed{\"u}rfnisse ihrer Kunden in den Mittelpunkt stellen. Aber in der direkten Interaktion mit dem Kunden zeigen sie h{\"a}ufig Schw{\"a}chen. Der folgende Beitrag illustriert, wie durch eine konsequente Ausrichtung der Wertsch{\"o}pfungsprozesse auf die zentralen Kundenbed{\"u}rfnisse ein Dreifacheffekt erzielt werden kann: Nachhaltig erh{\"o}hte Kundenzufriedenheit, gesteigerte Effizienz und eine Differenzierung im Wettbewerb.}, language = {de} } @article{CzarneckiGeierPflug2017, author = {Czarnecki, Christian and Geier, Jari and Pflug, Karolin}, title = {Netzvirtualisierung durch SDN und NFV : Unternehmensprozesse auf dem Pr{\"u}fstand}, series = {LANline}, journal = {LANline}, publisher = {AWI Aktuelles Wissen Verl.-Ges.}, address = {Trostberg}, issn = {0942-4172}, year = {2017}, abstract = {Kundenanforderungen an Netzwerke haben sich in den vergangenen Jahren stark ver{\"a}ndert. Mit NFV und SDN sind Unternehmen technisch in der Lage, diesen gerecht zu werden. Die Provider stehen jedoch vor großen Herausforderungen: Insbesondere Produkte und Prozesse m{\"u}ssen angepasst und agiler werden, um die St{\"a}rken von NFV und SDN zum Kundenvorteil auszuspielen.}, language = {de} } @incollection{CzarneckiBensberg2019, author = {Czarnecki, Christian and Bensberg, Frank}, title = {Enhanced Telecom Operations Map (eTOM)}, series = {Enzyklop{\"a}die der Wirtschaftsinformatik}, booktitle = {Enzyklop{\"a}die der Wirtschaftsinformatik}, publisher = {Gito}, address = {Berlin}, pages = {1 -- 4}, year = {2019}, language = {de} } @incollection{Czarnecki2019, author = {Czarnecki, Christian}, title = {Robotergesteuerte Prozessautomatisierung}, series = {Enzyklop{\"a}die der Wirtschaftsinformatik}, booktitle = {Enzyklop{\"a}die der Wirtschaftsinformatik}, publisher = {Gito}, address = {Berlin}, pages = {1 -- 3}, year = {2019}, language = {de} } @incollection{CzarneckiBensberg2019, author = {Czarnecki, Christian and Bensberg, Frank}, title = {Telekommunikationsunternehmen, Anwendungssysteme f{\"u}r}, series = {Enzyklop{\"a}die der Wirtschaftsinformatik}, booktitle = {Enzyklop{\"a}die der Wirtschaftsinformatik}, publisher = {Gito}, address = {Berlin}, pages = {1 -- 3}, year = {2019}, language = {de} } @article{BensbergAuthCzarnecki2020, author = {Bensberg, Frank and Auth, Gunnar and Czarnecki, Christian}, title = {Literaturanalyse mit Text Mining}, series = {E-Learning and Education (eleed)}, journal = {E-Learning and Education (eleed)}, number = {13}, editor = {Haake, J{\"o}rg M.}, publisher = {FernUniversit{\"a}t in Hagen}, address = {Hagen}, issn = {1860-7470}, pages = {1 -- 13}, year = {2020}, abstract = {Die Durchf{\"u}hrung einer systematischen Literaturrecherche ist eine zentrale Kompetenz wissenschaftlichen Arbeitens und bildet daher einen festen Ausbildungsbestandteil von Bachelor- und Masterstudieng{\"a}ngen. In entsprechenden Lehrveranstaltungen werden Studierende zwar mit den grundlegenden Hilfsmitteln zur Suche und Verwaltung von Literatur vertraut gemacht, allerdings werden die Potenziale textanalytischer Methoden und Anwendungssysteme (Text Mining, Text Analytics) dabei zumeist nicht abgedeckt. Folglich werden Datenkompetenzen, die zur systemgest{\"u}tzten Analyse und Erschließung von Literaturdaten erforderlich sind, nicht hinreichend ausgepr{\"a}gt. Um diese Kompetenzl{\"u}cke zu adressieren, ist an der Hochschule Osnabr{\"u}ck eine Lehrveranstaltung konzipiert und projektorientiert umgesetzt worden, die sich insbesondere an Studierende wirtschaftswissenschaftlicher Studieng{\"a}nge richtet. Dieser Beitrag dokumentiert die fachliche sowie technische Ausgestaltung dieser Veranstaltung und zeigt Potenziale f{\"u}r die k{\"u}nftige Weiterentwicklung auf.}, language = {de} } @misc{Czarnecki2020, author = {Czarnecki, Christian}, title = {Buchbesprechung : Anwendungsorientierte Wirtschaftsinformatik - Strategische Planung, Entwicklung und Nutzung von Informationssystemen}, series = {Anwendungen und Konzepte der Wirtschaftsinformatik (AKWI-Journal)}, journal = {Anwendungen und Konzepte der Wirtschaftsinformatik (AKWI-Journal)}, publisher = {Technische Hochschule Wildau}, address = {Wildau}, issn = {2296-4592}, doi = {10.26034/lu.akwi.2020.3264}, pages = {101 -- 101}, year = {2020}, language = {de} } @phdthesis{Czarnecki2013, author = {Czarnecki, Christian}, title = {Entwicklung einer referenzmodellbasierten Unternehmensarchitektur f{\"u}r die Telekommunikationsindustrie}, publisher = {Logos}, address = {Berlin}, isbn = {9783832535100}, pages = {230 Seiten}, year = {2013}, abstract = {Die Telekommunikationsindustrie hat in den letzten Jahrzehnten einen enormen Wandel vollzogen. F{\"u}r Telekommunikationsunternehmen erfordert dies fundamentale Umstrukturierungen von Strategie, Prozessen, Anwendungssystemen und Netzwerktechnologien. Dabei spielen Unternehmensarchitekturen und Referenzmodelle eine wichtige Rolle. Zwar existieren in der Praxis anerkannte Referenzmodelle, aber wie sind diese f{\"u}r eine systematische Transformation zu gestalten? Wie sieht eine konkrete L{\"o}sung f{\"u}r die Telekommunikationsindustrie aus? Als Antwort stellt Christian Czarnecki in seinem Buch eine referenzmodellbasierte Unternehmensarchitektur vor. Basierend auf einer umfangreichen Untersuchung von Transformationsprojekten werden Probleme und Anforderungen der Praxis identifiziert, f{\"u}r die mit Methoden der Unternehmenstransformation, Referenzmodellierung und Unternehmensarchitektur ein L{\"o}sungsvorschlag entwickelt und evaluiert wird. Dieser besteht u. a. aus detaillierten Anwendungsf{\"a}llen, Referenzprozessabl{\"a}ufen, einer Zuordnung von Prozessen zu Anwendungssystemen sowie Handlungsempfehlungen zur Virtualisierung. F{\"u}r Wissenschaftler und Studierende der Wirtschaftsinformatik zeigt das Buch neue Erkenntnisse einer anwendungsorientierten Referenzmodellierung. F{\"u}r Praktiker liefert es eine methodisch fundierte L{\"o}sung f{\"u}r die aktuellen Transformationsbedarfe der Telekommunikationsindustrie. Christian Czarnecki arbeitet seit 2004 als Unternehmensberater und hat viele Telekommunikationsunternehmen bei deren Transformation begleitet. In 2013 erfolgte die Promotion zum Doktoringenieur an der Otto-von-Guericke-Universit{\"a}t Magdeburg.}, language = {de} } @book{CzarneckiDietze2017, author = {Czarnecki, Christian and Dietze, Christian}, title = {Reference architecture for the telecommunications industry: Transformation of strategy, organization, processes, data, and applications}, publisher = {Springer}, address = {Cham}, isbn = {978-3-319-46755-9 (Print)}, doi = {10.1007/978-3-319-46757-3}, pages = {XXII, 253 Seiten}, year = {2017}, abstract = {This book reflects the tremendous changes in the telecommunications industry in the course of the past few decades - shorter innovation cycles, stiffer competition and new communication products. It analyzes the transformation of processes, applications and network technologies that are now expected to take place under enormous time pressure. The International Telecommunication Union (ITU) and the TM Forum have provided reference solutions that are broadly recognized and used throughout the value chain of the telecommunications industry, and which can be considered the de facto standard. The book describes how these reference solutions can be used in a practical context: it presents the latest insights into their development, highlights lessons learned from numerous international projects and combines them with well-founded research results in enterprise architecture management and reference modeling. The complete architectural transformation is explained, from the planning and set-up stage to the implementation. Featuring a wealth of examples and illustrations, the book offers a valuable resource for telecommunication professionals, enterprise architects and project managers alike.}, language = {en} } @inproceedings{CzarneckiHeuserSpiliopoulou2009, author = {Czarnecki, Christian and Heuser, Marcus and Spiliopoulou, Myra}, title = {How does the implementation of a next generation network influence a telecommunication company?}, series = {European and Mediterranean Conference on Information Systems}, booktitle = {European and Mediterranean Conference on Information Systems}, editor = {Irani, Zahir}, publisher = {Brunel University}, address = {London}, isbn = {9781902316697}, pages = {1 -- 11}, year = {2009}, abstract = {As the potential of a Next Generation Network (NGN) is recognized, telecommunication companies consider switching to it. Although the implementation of an NGN seems to be merely a modification of the network infrastructure, it may trigger or require changes in the whole company and even influence the company strategy. To capture the effects of NGN we propose a framework based on concepts of business engineering and technical recommendations for the introduction of NGN technology. The specific design of solutions for the layers "Strategy", "Processes" and "Information Systems" as well as their interdependencies are an essential characteristic of the developed framework. We have per-formed a case study on NGN implementation and observed that all layers captured by our framework are influenced by the introduction of an NGN.}, language = {en} } @inproceedings{Czarnecki2011, author = {Czarnecki, Christian}, title = {Gestaltung von Customer Relationship Management {\"u}ber die Grenzen von Telekommunikationsunternehmen hinweg}, series = {Tagungsband zum Doctoral Consortium der WI 2009}, booktitle = {Tagungsband zum Doctoral Consortium der WI 2009}, editor = {Eymann, Torsten}, publisher = {Universit{\"a}t Bayreuth Lehrstuhl f{\"u}r Wirtschaftsinformatik}, address = {Bayreuth}, issn = {1864-9300}, url = {http://nbn-resolving.de/urn:nbn:de:bvb:703-opus-5462}, pages = {11 -- 23}, year = {2011}, abstract = {Durch die Fragmentierung von Wertsch{\"o}pfungsketten ergeben sich neue Herausforderungen f{\"u}r das Management von Kundenbeziehungen. Die Dissertation untersucht die daraus resultierenden Anforderungen an eine {\"u}bergreifende Integration von Customer Relationship Management in der Telekommunikationsindustrie. Ziel ist es, durch Anwendung von Methoden eines Enterprise Architecture Framework eine {\"u}bergreifend L{\"o}sung zu gestalten. Grundlegende Pr{\"a}misse dabei ist, dass die {\"u}bergreifende Gestaltung eines Customer Relationship Management f{\"u}r alle an der Wertsch{\"o}pfung beteiligten Unternehmen vorteilhaft ist.}, language = {de} } @inproceedings{CzarneckiWinkelmannSpiliopoulou2011, author = {Czarnecki, Christian and Winkelmann, Axel and Spiliopoulou, Myra}, title = {Making business systems in the telecommunication industry more customer-oriented}, series = {Information Systems Development : Business Systems and Services: Modeling and Development}, booktitle = {Information Systems Development : Business Systems and Services: Modeling and Development}, editor = {Pokorny, Jaroslav and Repa, Vaclav and Richta, Karel and Wojtkowski, Wita and Linger, Henry and Barry, Chris and Lang, Michael}, publisher = {Springer}, address = {New York}, isbn = {978-1-4419-9645-9 (Print)}, doi = {10.1007/978-1-4419-9790-6_14}, pages = {169 -- 180}, year = {2011}, abstract = {Market changes have forced telecommunication companies to transform their business. Increased competition, short innovation cycles, changed usage patterns, increased customer expectations and cost reduction are the main drivers. Our objective is to analyze to what extend transformation projects have improved the orientation towards the end-customers. Therefore, we selected 38 real-life case studies that are dealing with customer orientation. Our analysis is based on a telecommunication-specific framework that aligns strategy, business processes and information systems. The result of our analysis shows the following: transformation projects that aim to improve the customer orientation are combined with clear goals on costs and revenue of the enterprise. These projects are usually directly linked to the customer touch points, but also to the development and provisioning of products. Furthermore, the analysis shows that customer orientation is not the sole trigger for transformation. There is no one-fits-all solution; rather, improved customer orientation needs aligned changes of business processes as well as information systems related to different parts of the company.}, language = {en} } @inproceedings{CzarneckiWinkelmannSpiliopoulou2012, author = {Czarnecki, Christian and Winkelmann, Axel and Spiliopoulou, Myra}, title = {Transformation in Telecommunication - Analyse und Clustering von Real-life Projekten}, series = {Multikonferenz Wirtschaftsinformatik 2012}, booktitle = {Multikonferenz Wirtschaftsinformatik 2012}, editor = {Mattfeld, Dirk Christian and Robra-Bissantz, Susanne}, publisher = {Gito}, address = {Berlin}, isbn = {9783942183635}, pages = {985 -- 998}, year = {2012}, abstract = {Die Ver{\"a}nderungen des Telekommunikationsmarktes haben in der Praxis zu einer Vielzahl von Transformationsprojekten gef{\"u}hrt. Was geh{\"o}rt aber zu einem "Transformationsprojekt", welche Prozesse und Systeme werden ver{\"a}ndert? Zur Beantwortung dieser Frage haben wir 184 Berichte zu Projekten analysiert, die als "Transformationsprojekte" bezeichnet waren. F{\"u}r die Analyse haben wir einen Kodierungsrahmen konzipiert und anhand dessen die Berichte mit einem hierarchischen Clustering-Verfahren in Themen gruppiert. Die Ergebnisse liefern Hinweise {\"u}ber die in der Praxis gesetzten Schwerpunkte und Priorit{\"a}ten. Sie k{\"o}nnen somit als Unterst{\"u}tzung f{\"u}r Unternehmen dienen, die ein Transformationsprojekt planen. Sie weisen zudem darauf hin, in welchen Bereichen eines Unternehmens Unterst{\"u}tzung durch wissenschaftlich erprobte Werkzeuge und Modelle n{\"o}tig ist.}, language = {de} } @inproceedings{NursinskiStolbergGangatharanCzarnecki2016, author = {Nursinski-Stolberg, Andr{\´e} and Gangatharan, Kiritharan and Czarnecki, Christian}, title = {Development of a subject-oriented reference process model for the telecommunications industry}, series = {GI Edition Proceedings Band 259 INFORMATIK 2016}, booktitle = {GI Edition Proceedings Band 259 INFORMATIK 2016}, editor = {Mayr, Heinrich C. and Pinzger, Martin}, publisher = {Gesellschaft f{\"u}r Informatik e.V.}, address = {Bonn}, isbn = {9783885796534}, issn = {1617-5468}, pages = {699 -- 712}, year = {2016}, abstract = {Generally the usage of reference models can be structured top-down or bottom-up. The practical need of agile change and flexible organizational implementation requires a consistent mapping to an operational level. In this context, well-established reference process models are typically structured top-down. The subject-oriented Business Process Management (sBPM) offers a modeling concept that is structured bottom-up and concentrates on the process actors on an operational level. This paper applies sBPM to the enhanced Telecom Operations Map (eTOM), a well-accepted reference process model in the telecommunications industry. The resulting design artifact is a concrete example for a combination of a bottom-up and top-down developed reference model. The results are evaluated and confirmed in practical context through the involvement of the industry body TMForum.}, language = {en} }