@article{CaroMazzonCaemmereretal.2011,
  author    = {Caro, Abrao and Mazzon, Jos{\´e} Afonso and Caemmerer, Barbara and Weßling, Matthias},
  title     = {Inovatividade, envolvimento, atitude e experiencia na adocao da compra on-line - Innovation, involvement, attitude and experience in buying online},
  series = {Revista de administra{\c{c}}{\~a}o de empr{\^e}sas : RAE},
  volume    = {51},
  journal   = {Revista de administra{\c{c}}{\~a}o de empr{\^e}sas : RAE},
  number    = {6},
  publisher = {-},
  address   = {S{\~a}o Paulo},
  issn      = {0034-7590},
  pages     = {568 -- 584},
  year      = {2011},
  language  = {de}
}