@inproceedings{FuchsRitz2014, author = {Fuchs, Britta and Ritz, Thomas}, title = {Usability for Blended Shopping - Solving Major Flaws by Applying Usability Engineering and Proven Integration Technologies}, series = {Proceedings of the 11th International Conference on e-Business, ICE-B 2014, Vienna, Austria}, booktitle = {Proceedings of the 11th International Conference on e-Business, ICE-B 2014, Vienna, Austria}, isbn = {978-989-758-043-7}, doi = {10.5220/0005113502160223}, pages = {216 -- 223}, year = {2014}, language = {en} } @inproceedings{FuchsRitzHalbachetal.2011, author = {Fuchs, Britta and Ritz, Thomas and Halbach, Bastian and Hartl, Florian}, title = {Blended shopping : interactivity and individualization}, series = {Proceedings of the International Conference on e-Business : Seville, Spain, 18 - 21 July 2011 ; [... integrated in the ICETE (International Conference on e-Business and Telecommunications) joint conference]}, booktitle = {Proceedings of the International Conference on e-Business : Seville, Spain, 18 - 21 July 2011 ; [... integrated in the ICETE (International Conference on e-Business and Telecommunications) joint conference]}, editor = {Marca, David A.}, publisher = {SciTePress}, address = {[Lissabon]}, isbn = {978-989-8425-70-6}, pages = {47 -- 52}, year = {2011}, language = {en} }