@book{Call1997,
  author    = {Call, Guido},
  title     = {Entstehung und Markteinf{\"u}hrung von Produktneuheiten},
  publisher = {Gabler},
  address   = {Wiesbaden},
  isbn      = {3409136975},
  pages     = {XX, 290 S.: graph. Darst.},
  year      = {1997},
  language  = {de}
}