@article{BaatzKehrmann1981,
  author    = {Baatz, Udo and Kehrmann, H.},
  title     = {Neue Produkte - per Zufall oder mit System?},
  series = {Jahrbuch f{\"u}r F{\"u}hrungskr{\"a}fte},
  journal   = {Jahrbuch f{\"u}r F{\"u}hrungskr{\"a}fte},
  publisher = {Expert-Verl.},
  address   = {Grafenau, Z{\"u}rich},
  year      = {1981},
  language  = {de}
}