@article{Pietsch2015,
  author    = {Pietsch, Wolfram},
  title     = {Augmenting voice of the customer analysis by analysis of belief},
  series = {QFD-Forum},
  journal   = {QFD-Forum},
  number    = {30},
  issn      = {1431-6951},
  pages     = {1 -- 5},
  year      = {2015},
  language  = {en}
}
@inproceedings{HerzwurmPietsch2013,
  author    = {Herzwurm, Georg and Pietsch, Wolfram},
  title     = {Introduction of RePriCo'13},
  series = {19th International Working Conference on Requirements Engineering: Foundation for Software Quality (REFSQ 2013) : proceedings of the REFSQ 2013 Workshops CreaRE, IWSPM, and RePriCo, the REFSQ 2013 Empirical Track (Empirical Live Experiment and Empirical Research Fair), the REFSQ 2013 Doctoral Symposium, and the REFSQ 2013 Poster Session. ICB-research report. No. 56},
  booktitle = {19th International Working Conference on Requirements Engineering: Foundation for Software Quality (REFSQ 2013) : proceedings of the REFSQ 2013 Workshops CreaRE, IWSPM, and RePriCo, the REFSQ 2013 Empirical Track (Empirical Live Experiment and Empirical Research Fair), the REFSQ 2013 Doctoral Symposium, and the REFSQ 2013 Poster Session. ICB-research report. No. 56},
  publisher = {Duisburg-Essen},
  address   = {Univ.},
  issn      = {ISSN 1860-2770 (Print ) ; ISSN 1866-5101 (Online)},
  pages     = {103 -- 105},
  year      = {2013},
  language  = {en}
}
@incollection{Pietsch2013,
  author    = {Pietsch, Wolfram},
  title     = {A framework for strategic positioning of IT-products},
  series = {Software business : from physical products to software services and solutions : 4th International Conference on Software Business, ICSOB 2013; Potsdam; Germany; 11 June 2013 through 14 June 2013. (Lecture notes in business information processing ; 150)},
  booktitle = {Software business : from physical products to software services and solutions : 4th International Conference on Software Business, ICSOB 2013; Potsdam; Germany; 11 June 2013 through 14 June 2013. (Lecture notes in business information processing ; 150)},
  publisher = {Springer},
  address   = {Berlin},
  doi       = {10.1007/978-3-642-39336-5_11},
  pages     = {102 -- 116},
  year      = {2013},
  abstract  = {IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).},
  language  = {en}
}
@article{HerzwurmKramsPietschetal.2012,
  author    = {Herzwurm, Georg and Krams, Benedikt and Pietsch, Wolfram and Schockert, Sixten},
  title     = {Report from the 3rd international workshop on requirements prioritization for customer oriented software development (RePriCo'12)},
  series = {ACM SIGSOFT Software Engineering Notes},
  volume    = {37},
  journal   = {ACM SIGSOFT Software Engineering Notes},
  number    = {4},
  publisher = {Association for Computing Machinery},
  address   = {New York},
  issn      = {0163-5948},
  doi       = {10.1145/2237796.2237817},
  pages     = {32 -- 34},
  year      = {2012},
  abstract  = {Prioritization is an essential task within requirements engineering to cope with complexity and to establish focus properly. The 3rd Workshop on Requirements Prioritization for customer oriented Software Development (RePriCo'12) focused on requirements prioritization and adjacent themes in the context of customer oriented development of bespoke and standard software. Five submissions have been accepted for the proceedings and for presentation. The report summarizes and points out key findings.},
  language  = {en}
}
@article{HerzwurmFehlmannPietschetal.2011,
  author    = {Herzwurm, Georg and Fehlmann, Thomas and Pietsch, Wolfram and Schockert, Sixten},
  title     = {Der Qualit{\"a}t ein Haus. Best-Practice-Analyse des Quality Function Deployments},
  series = {Qualit{\"a}t und Zuverl{\"a}ssigkeit : QZ},
  volume    = {56},
  journal   = {Qualit{\"a}t und Zuverl{\"a}ssigkeit : QZ},
  number    = {8},
  publisher = {Hanser},
  address   = {M{\"u}nchen},
  issn      = {0720-1214},
  pages     = {23 -- 27},
  year      = {2011},
  language  = {de}
}
@inproceedings{HerzwurmKramsPietsch2010,
  author    = {Herzwurm, Georg and Krams, Benedikt and Pietsch, Wolfram},
  title     = {Preisfindung von IT-Produkten durch retrograde Kalkulation},
  series = {Multikonferenz Wirtschaftsinformatik : MKWI 2010, G{\"o}ttingen, 23.-25.2.2010},
  booktitle = {Multikonferenz Wirtschaftsinformatik : MKWI 2010, G{\"o}ttingen, 23.-25.2.2010},
  edition   = {Online-Ausg.},
  organization    = {Multikonferenz Wirtschaftsinformatik <2010, G{\"o}ttingen>},
  pages     = {529 -- 539},
  year      = {2010},
  language  = {de}
}
@book{PietschHerzwurm2009,
  author    = {Pietsch, Wolfram and Herzwurm, Georg},
  title     = {Management von IT-Produkten : Gesch{\"a}ftsmodelle, Leitlinien und Werkzeugkasten f{\"u}r softwareintensive Systeme und Dienstleistungen / Herzwurm, Georg ; Pietsch, Wolfram},
  publisher = {Dpunkt-Verl},
  address   = {Heidelberg},
  isbn      = {978-3-89864-562-1},
  pages     = {XVII, 370 S. : graph. Darst.},
  year      = {2009},
  language  = {de}
}
@article{Pietsch2008,
  author    = {Pietsch, Wolfram},
  title     = {Der IT-Produktkompass - Ein Instrument f{\"u}r die Analyse von Gesch{\"a}ftsmodellen und die strategiekonforme Positionierung von IT-Produkten},
  series = {Industrialisierung des Software-Managements},
  journal   = {Industrialisierung des Software-Managements},
  publisher = {Ges. f{\"u}r Informatik},
  address   = {Bonn},
  isbn      = {978-3-88579-233-8},
  pages     = {73 -- 88},
  year      = {2008},
  language  = {de}
}
@inproceedings{HerzwurmPietsch2008,
  author    = {Herzwurm, Georg and Pietsch, Wolfram},
  title     = {Guidelines for the analysis of IT business models and strategic positioning of IT-products},
  series = {Second International Workshop on Software Product Management : IWSPM '08 : Barcelona, Catalunya, 09.09.2008},
  booktitle = {Second International Workshop on Software Product Management : IWSPM '08 : Barcelona, Catalunya, 09.09.2008},
  publisher = {IEEE},
  address   = {Piscataway, NJ},
  organization    = {Institute of Electrical and Electronics Engineers},
  isbn      = {978-1-4244-4083-2 (Print) ; 978-0-7695-3625-5 (E-Book)},
  doi       = {10.1109/IWSPM.2008.3},
  pages     = {1 -- 8},
  year      = {2008},
  language  = {en}
}
@article{Pietsch2007,
  author    = {Pietsch, Wolfram},
  title     = {IT Service Deployment},
  series = {QFD : transactions from International Symposium on QFD 2007 - Williamsburg, the Nineteenth Symposium on Quality Function Deployment ; September 7 - 8, 2007, Williamsburg, VA ; [companion document to the Thirteenth International and Nineteenth North American Symposium on Quality Function Deployment (ISQFD'07)] / [organized and hosted by the QFD Institute]},
  journal   = {QFD : transactions from International Symposium on QFD 2007 - Williamsburg, the Nineteenth Symposium on Quality Function Deployment ; September 7 - 8, 2007, Williamsburg, VA ; [companion document to the Thirteenth International and Nineteenth North American Symposium on Quality Function Deployment (ISQFD'07)] / [organized and hosted by the QFD Institute]},
  publisher = {QFD Inst.},
  address   = {Ann Arbor, Mich.},
  isbn      = {1-889477-19-2},
  pages     = {203 -- 212},
  year      = {2007},
  language  = {en}
}