@inproceedings{CzarneckiWinkelmannSpiliopoulou2011,
  author    = {Czarnecki, Christian and Winkelmann, Axel and Spiliopoulou, Myra},
  title     = {Making business systems in the telecommunication industry more customer-oriented},
  series = {Information Systems Development : Business Systems and Services: Modeling and Development},
  booktitle = {Information Systems Development : Business Systems and Services: Modeling and Development},
  editor    = {Pokorny, Jaroslav and Repa, Vaclav and Richta, Karel and Wojtkowski, Wita and Linger, Henry and Barry, Chris and Lang, Michael},
  publisher = {Springer},
  address   = {New York},
  isbn      = {978-1-4419-9645-9 (Print)},
  doi       = {10.1007/978-1-4419-9790-6_14},
  pages     = {169 -- 180},
  year      = {2011},
  abstract  = {Market changes have forced telecommunication companies to transform their business. Increased competition, short innovation cycles, changed usage patterns, increased customer expectations and cost reduction are the main drivers. Our objective is to analyze to what extend transformation projects have improved the orientation towards the end-customers. Therefore, we selected 38 real-life case studies that are dealing with customer orientation. Our analysis is based on a telecommunication-specific framework that aligns strategy, business processes and information systems. The result of our analysis shows the following: transformation projects that aim to improve the customer orientation are combined with clear goals on costs and revenue of the enterprise. These projects are usually directly linked to the customer touch points, but also to the development and provisioning of products. Furthermore, the analysis shows that customer orientation is not the sole trigger for transformation. There is no one-fits-all solution; rather, improved customer orientation needs aligned changes of business processes as well as information systems related to different parts of the company.},
  language  = {en}
}
@inproceedings{Czarnecki2011,
  author    = {Czarnecki, Christian},
  title     = {Gestaltung von Customer Relationship Management {\"u}ber die Grenzen von Telekommunikationsunternehmen hinweg},
  series = {Tagungsband zum Doctoral Consortium der WI 2009},
  booktitle = {Tagungsband zum Doctoral Consortium der WI 2009},
  editor    = {Eymann, Torsten},
  publisher = {Universit{\"a}t Bayreuth Lehrstuhl f{\"u}r Wirtschaftsinformatik},
  address   = {Bayreuth},
  issn      = {1864-9300},
  url       = {http://nbn-resolving.de/urn:nbn:de:bvb:703-opus-5462},
  pages     = {11 -- 23},
  year      = {2011},
  abstract  = {Durch die Fragmentierung von Wertsch{\"o}pfungsketten ergeben sich neue Herausforderungen f{\"u}r das Management von Kundenbeziehungen. Die Dissertation untersucht die daraus resultierenden Anforderungen an eine {\"u}bergreifende Integration von Customer Relationship Management in der Telekommunikationsindustrie. Ziel ist es, durch Anwendung von Methoden eines Enterprise Architecture Framework eine {\"u}bergreifend L{\"o}sung zu gestalten. Grundlegende Pr{\"a}misse dabei ist, dass die {\"u}bergreifende Gestaltung eines Customer Relationship Management f{\"u}r alle an der Wertsch{\"o}pfung beteiligten Unternehmen vorteilhaft ist.},
  language  = {de}
}