@article{GoergensGreubelMoosdorf2013,
  author    = {G{\"o}rgens, Stefan and Greubel, Steffen and Moosdorf, Andreas},
  title     = {How to mobilize 20,000 people: Perspectives on retail and consumer goods},
  pages     = {52 -- 58},
  year      = {2013},
  language  = {en}
}