@article{UmutluOrzadaKinneretal.2011, author = {Umutlu, Lale and Orzada, Stephan and Kinner, Sonja and Maderwald, Stefan and Bronte, Irina and Bitz, Andreas and Kraff, Oliver and Ladd, Susanne C. and Antoch, Gerald and Ladd, Mark E. and Quick, Harald H. and Lauenstein, Thomas C.}, title = {Renal imaging at 7 Tesla: preliminary results}, series = {European Radiology}, volume = {21}, journal = {European Radiology}, number = {4}, publisher = {Springer}, address = {Berlin}, issn = {1432-1084}, pages = {841 -- 849}, year = {2011}, abstract = {Objective To investigate the feasibility of 7T MR imaging of the kidneys utilising a custom-built 8-channel transmit/receive radiofrequency body coil. Methods In vivo unenhanced MR was performed in 8 healthy volunteers on a 7T whole-body MR system. After B0 shimming the following sequences were obtained: 1) 2D and 3D spoiled gradient-echo sequences (FLASH, VIBE), 2) T1-weighted 2D in and opposed phase 3) True-FISP imaging and 4) a T2-weighted turbo spin echo (TSE) sequence. Visual evaluation of the overall image quality was performed by two radiologists. Results Renal MRI at 7T was feasible in all eight subjects. Best image quality was found using T1-weighted gradient echo MRI, providing high anatomical details and excellent conspicuity of the non-enhanced vasculature. With successful shimming, B1 signal voids could be effectively reduced and/or shifted out of the region of interest in most sequence types. However, T2-weighted TSE imaging remained challenging and strongly impaired because of signal heterogeneities in three volunteers. Conclusion The results demonstrate the feasibility and diagnostic potential of dedicated 7T renal imaging. Further optimisation of imaging sequences and dedicated RF coil concepts are expected to improve the acquisition quality and ultimately provide high clinical diagnostic value.}, language = {en} } @article{Tran2011, author = {Tran, Duc Hung}, title = {Corporate Governance und Eigenkapitalkosten - Bestandsaufnahme des Schrifttums unter besonderer Ber{\"u}cksichtigung des Informationsaspektes und Forschungsperspektiven}, series = {Zeitschrift f{\"u}r Betriebswirtschaft}, volume = {81}, journal = {Zeitschrift f{\"u}r Betriebswirtschaft}, publisher = {Springer}, address = {Berlin}, issn = {1861-8928}, doi = {10.1007/s11573-011-0461-z}, pages = {551 -- 585}, year = {2011}, language = {de} } @article{ViethEisenbeiss2011, author = {Vieth, Matthias and Eisenbeiß, Maik}, title = {Die Geld-zur{\"u}ck-Garantie - Mehr als nur ein Qualit{\"a}tsindikator?}, series = {Zeitschrift f{\"u}r Betriebswirtschaft}, volume = {81}, journal = {Zeitschrift f{\"u}r Betriebswirtschaft}, number = {12}, publisher = {Springer}, address = {Berlin}, doi = {10.1007/s11573-011-0521-4}, pages = {1285 -- 1323}, year = {2011}, abstract = {Geld-zur{\"u}ck-Garantien erlangen in der Unternehmenspraxis eine immer gr{\"o}ßere Bedeutung, vor allem weil sie als probates Mittel zur Signalisierung hochwertiger Qualit{\"a}t angesehen werden - eine Annahme, die bislang wissenschaftlich ungepr{\"u}ft geblieben ist. Vor diesem Hintergrund wird im vorliegenden Beitrag eine umfassende empirische Untersuchung der kaufverhaltensrelevanten Wirkungen dieses Marketinginstrumentes vorgenommen. Die Ergebnisse verdeutlichen zum einen, dass eine Geld-zur{\"u}ck-Garantie nur unter bestimmten Bedingungen als Qualit{\"a}tssignal wirkt. Dies h{\"a}ngt neben der Art des Produktes (Erfahrungs- vs. Suchgut) insbesondere von der Auspr{\"a}gung des f{\"u}r die Qualit{\"a}tsbeurteilung besonders diagnostischen Merkmals Marke sowie von der Produktkenntnis der Konsumenten ab. Zum anderen zeigt sich aber auch, dass eine Geld-zur{\"u}ck-Garantie affektive Konsumentenreaktionen ausl{\"o}st, die die Kaufabsicht von Konsumenten zus{\"a}tzlich erh{\"o}hen k{\"o}nnen. Zusammenfassend stellen wir fest, dass eine Geld-zur{\"u}ck-Garantie - entgegen bisheriger Erwartungen aus der Praxis - nicht zwingend ein Qualit{\"a}tsindikator ist, stattdessen entfaltet sie aber bisher unbeachtete affektive Wirkungen, die insbesondere auf ihre absichernde Funktion von etwaigen Fehlentscheidungen beim Kauf zur{\"u}ckzuf{\"u}hren sind.}, language = {de} } @inproceedings{CzarneckiWinkelmannSpiliopoulou2011, author = {Czarnecki, Christian and Winkelmann, Axel and Spiliopoulou, Myra}, title = {Making business systems in the telecommunication industry more customer-oriented}, series = {Information Systems Development : Business Systems and Services: Modeling and Development}, booktitle = {Information Systems Development : Business Systems and Services: Modeling and Development}, editor = {Pokorny, Jaroslav and Repa, Vaclav and Richta, Karel and Wojtkowski, Wita and Linger, Henry and Barry, Chris and Lang, Michael}, publisher = {Springer}, address = {New York}, isbn = {978-1-4419-9645-9 (Print)}, doi = {10.1007/978-1-4419-9790-6_14}, pages = {169 -- 180}, year = {2011}, abstract = {Market changes have forced telecommunication companies to transform their business. Increased competition, short innovation cycles, changed usage patterns, increased customer expectations and cost reduction are the main drivers. Our objective is to analyze to what extend transformation projects have improved the orientation towards the end-customers. Therefore, we selected 38 real-life case studies that are dealing with customer orientation. Our analysis is based on a telecommunication-specific framework that aligns strategy, business processes and information systems. The result of our analysis shows the following: transformation projects that aim to improve the customer orientation are combined with clear goals on costs and revenue of the enterprise. These projects are usually directly linked to the customer touch points, but also to the development and provisioning of products. Furthermore, the analysis shows that customer orientation is not the sole trigger for transformation. There is no one-fits-all solution; rather, improved customer orientation needs aligned changes of business processes as well as information systems related to different parts of the company.}, language = {en} }