@article{BoehnertBlaschkeBiewendt2023,
  author    = {B{\"o}hnert, Arno and Blaschke, Florian and Biewendt, Marcel},
  title     = {Impact of sustainability on the strategic direction of luxury companies},
  series = {European Journal of Marketing and Economics},
  volume    = {6},
  journal   = {European Journal of Marketing and Economics},
  number    = {1},
  publisher = {Revistia},
  address   = {London},
  issn      = {2601-8659},
  pages     = {70 -- 85},
  year      = {2023},
  abstract  = {Today's society is undergoing a paradigm shift driven by the megatrend of sustainability. This undeniably affects all areas of Western life. This paper aims to find out how the luxury industry is dealing with this change and what adjustments are made by the companies. For this purpose, interviews were conducted with managers from the luxury industry, in which they were asked about specific measures taken by their companies as well as trends in the industry. In a subsequent evaluation, the trends in the luxury industry were summarized for the areas of ecological, social, and economic sustainability. It was found that the area of environmental sustainability is significantly more focused than the other sub-areas. Furthermore, the need for a customer survey to validate the industry-based measures was identified.},
  language  = {en}
}
@article{BiewendtBoehnertBlaschke2020,
  author    = {Biewendt, Marcel and B{\"o}hnert, Arno and Blaschke, Florian},
  title     = {The repercussions of the digital twin in the automotive industry on the new marketing logic},
  series = {European Journal of Marketing and Economics},
  volume    = {4},
  journal   = {European Journal of Marketing and Economics},
  number    = {1},
  publisher = {Revistia},
  address   = {London},
  issn      = {2601-8659},
  doi       = {10.26417/229eim64f},
  pages     = {68 -- 73},
  year      = {2020},
  abstract  = {Rapid development of virtual and data acquisition technology makes Digital Twin Technology (DT) one of the fundamental areas of research, while DT is one of the most promissory developments for the achievement of Industry 4.0. 48\% percent of organisations implementing the Internet of Things are already using DT or plan to use DT in 2020. The global market for DT is expected to grow by 38 percent annually, reaching USD16 billion by 2023. In addition, the number of participating organisations using digital twins is expected to triple by 2022. DTs are characterised by the integration between physical and virtual spaces. The driving idea for DT is to develop, test and build our devices in a virtual environment. The objective of this paper is to study the impact of DT in the automotive industry on the new marketing logic. This paper outlines the current challenges and possible directions for the future DT in marketing. This paper will be helpful for managers in the industry to use the advantages and potentials of DT.},
  language  = {en}
}