@article{Ritz2002,
  author    = {Ritz, Thomas},
  title     = {Mass Customized Production of Information Services - The combination of economies-of-scale with economies-of-scope},
  series = {Media firms : structures, operations, and performance ; [World Media Economics Conference, 5th : 2002 : Turku, Finland] / ed. by Robert G. Picard},
  journal   = {Media firms : structures, operations, and performance ; [World Media Economics Conference, 5th : 2002 : Turku, Finland] / ed. by Robert G. Picard},
  publisher = {Erlbaum},
  address   = {Mahwah, NJ [u.a.]},
  isbn      = {0-8058-4165-2},
  pages     = {267 S. : graph. Darst.},
  year      = {2002},
  language  = {en}
}