@article{Baehr2012,
  author    = {B{\"a}hr, Brigitte},
  title     = {[Gert Hoepner] im Interview zum Thema ; Verpackungspolitik - mehr als H{\"u}lle},
  series = {Packaging journal : Technologie, Logistik, Marketing, Produkte},
  journal   = {Packaging journal : Technologie, Logistik, Marketing, Produkte},
  number    = {5},
  publisher = {Ella Verlag},
  address   = {H{\"u}rth},
  issn      = {1610-0336},
  pages     = {78 -- 80},
  year      = {2012},
  language  = {de}
}
@book{Vieth2008,
  author    = {Vieth, Matthias},
  title     = {Geld-zur{\"u}ck-Garantien: Eine empirische Wirkungsanalyse aus Konsumentensicht.},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-8349-1408-8},
  pages     = {217 Seiten},
  year      = {2008},
  language  = {de}
}
@article{Timme2019,
  author    = {Timme, Michael},
  title     = {Die Unwirksamkeit von auf {\"O}ffnungsklauseln in Gemeinschaftsordnungen fußenden Beschl{\"u}ssen},
  series = {Monatsschrift f{\"u}r deutsches Recht},
  journal   = {Monatsschrift f{\"u}r deutsches Recht},
  number    = {15},
  publisher = {Verlag Dr. Otto Schmidt},
  address   = {K{\"o}ln},
  issn      = {0340-1812},
  doi       = {10.9785/mdtr-2019-731509},
  pages     = {904 -- 905},
  year      = {2019},
  language  = {de}
}
@misc{Hoepner2011,
  author    = {Hoepner, Gert},
  title     = {Hoepner-Marketing-Lexikon. 2011ff},
  year      = {2011},
  language  = {de}
}
@incollection{KrollLudwigs2015,
  author    = {Kroll-Ludwigs, Kathrin},
  title     = {Kommentierung zu EU-EheG{\"u}terVO-E},
  series = {Europ{\"a}isches Zivilprozess- und Kollisionsrecht EuZPR/EuIPR, Band IV},
  booktitle = {Europ{\"a}isches Zivilprozess- und Kollisionsrecht EuZPR/EuIPR, Band IV},
  editor    = {Rauscher, Thomas},
  edition   = {4., neu bearbeitete Auflage},
  publisher = {Verlag Dr. Otto Schmidt},
  address   = {K{\"o}ln},
  isbn      = {978-3-504-38437-1},
  doi       = {10.9785/9783504384371-007},
  pages     = {1081 -- 1146},
  year      = {2015},
  language  = {de}
}
@article{ViethEisenbeiss2011,
  author    = {Vieth, Matthias and Eisenbeiß, Maik},
  title     = {Die Geld-zur{\"u}ck-Garantie - Mehr als nur ein Qualit{\"a}tsindikator?},
  series = {Zeitschrift f{\"u}r Betriebswirtschaft},
  volume    = {81},
  journal   = {Zeitschrift f{\"u}r Betriebswirtschaft},
  number    = {12},
  publisher = {Springer},
  address   = {Berlin},
  doi       = {10.1007/s11573-011-0521-4},
  pages     = {1285 -- 1323},
  year      = {2011},
  abstract  = {Geld-zur{\"u}ck-Garantien erlangen in der Unternehmenspraxis eine immer gr{\"o}ßere Bedeutung, vor allem weil sie als probates Mittel zur Signalisierung hochwertiger Qualit{\"a}t angesehen werden - eine Annahme, die bislang wissenschaftlich ungepr{\"u}ft geblieben ist. Vor diesem Hintergrund wird im vorliegenden Beitrag eine umfassende empirische Untersuchung der kaufverhaltensrelevanten Wirkungen dieses Marketinginstrumentes vorgenommen. Die Ergebnisse verdeutlichen zum einen, dass eine Geld-zur{\"u}ck-Garantie nur unter bestimmten Bedingungen als Qualit{\"a}tssignal wirkt. Dies h{\"a}ngt neben der Art des Produktes (Erfahrungs- vs. Suchgut) insbesondere von der Auspr{\"a}gung des f{\"u}r die Qualit{\"a}tsbeurteilung besonders diagnostischen Merkmals Marke sowie von der Produktkenntnis der Konsumenten ab. Zum anderen zeigt sich aber auch, dass eine Geld-zur{\"u}ck-Garantie affektive Konsumentenreaktionen ausl{\"o}st, die die Kaufabsicht von Konsumenten zus{\"a}tzlich erh{\"o}hen k{\"o}nnen. Zusammenfassend stellen wir fest, dass eine Geld-zur{\"u}ck-Garantie - entgegen bisheriger Erwartungen aus der Praxis - nicht zwingend ein Qualit{\"a}tsindikator ist, stattdessen entfaltet sie aber bisher unbeachtete affektive Wirkungen, die insbesondere auf ihre absichernde Funktion von etwaigen Fehlentscheidungen beim Kauf zur{\"u}ckzuf{\"u}hren sind.},
  language  = {de}
}
@article{FredebeulKreinSteingroever2014,
  author    = {Fredebeul-Krein, Markus and Steingr{\"o}ver, Markus},
  title     = {Wholesale broadband access to IPTV in an NGA environment : how to deal with it from a regulatory perspective?},
  series = {Telecommunications Policy},
  volume    = {38},
  journal   = {Telecommunications Policy},
  number    = {3},
  publisher = {Elsevier},
  address   = {Amsterdam},
  issn      = {0308-5961 (Print)},
  doi       = {doi:10.1016/j.telpol.2013.04.002},
  pages     = {264 -- 277},
  year      = {2014},
  language  = {en}
}
@article{DrummEmhardtKoketal.2020,
  author    = {Drumm, Christian and Emhardt, Selina N. and Kok, Ellen M. and Jarodzka, Halzka and Brand-Gruwel, Saskia and van Gog, Tamara},
  title     = {How Experts Adapt Their Gaze Behavior When Modeling a Task to Novices},
  series = {Cognitive science},
  volume    = {44},
  journal   = {Cognitive science},
  number    = {9},
  publisher = {Wiley},
  address   = {Weinheim},
  issn      = {1551-6709},
  doi       = {10.1111/cogs.12893},
  pages     = {26},
  year      = {2020},
  abstract  = {Domain experts regularly teach novice students how to perform a task. This often requires them to adjust their behavior to the less knowledgeable audience and, hence, to behave in a more didactic manner. Eye movement modeling examples (EMMEs) are a contemporary educational tool for displaying experts' (natural or didactic) problem-solving behavior as well as their eye movements to learners. While research on expert-novice communication mainly focused on experts' changes in explicit, verbal communication behavior, it is as yet unclear whether and how exactly experts adjust their nonverbal behavior. This study first investigated whether and how experts change their eye movements and mouse clicks (that are displayed in EMMEs) when they perform a task naturally versus teach a task didactically. Programming experts and novices initially debugged short computer codes in a natural manner. We first characterized experts' natural problem-solving behavior by contrasting it with that of novices. Then, we explored the changes in experts' behavior when being subsequently instructed to model their task solution didactically. Experts became more similar to novices on measures associated with experts' automatized processes (i.e., shorter fixation durations, fewer transitions between code and output per click on the run button when behaving didactically). This adaptation might make it easier for novices to follow or imitate the expert behavior. In contrast, experts became less similar to novices for measures associated with more strategic behavior (i.e., code reading linearity, clicks on run button) when behaving didactically.},
  language  = {en}
}
@article{Sillius2014,
  author    = {Sillius, Sarah},
  title     = {„Viele machen gutes Marketing, ohne es zu wissen" : zwei Experten von FH [Prof. Dr. Gert Hoepner] und RWTH Aachen [Prof. Dr. Daniel Mentzel] erkl{\"a}ren, wie Unternehmen ihre Zielgruppe besser erreichen},
  series = {Wirtschaftliche Nachrichten : das Magazin f{\"u}r Unternehmen / Industrie- und Handelskammer Aachen},
  volume    = {2014},
  journal   = {Wirtschaftliche Nachrichten : das Magazin f{\"u}r Unternehmen / Industrie- und Handelskammer Aachen},
  number    = {3},
  publisher = {IHK Aachen},
  address   = {Aachen},
  pages     = {16 -- 18},
  year      = {2014},
  language  = {de}
}
@inproceedings{Jacobs2007,
  author    = {Jacobs, Stephan},
  title     = {Towards integration driven design : experience report},
  series = {Software Engineering 2007 : Beitr{\"a}ge zu den Workshops ; Fachtagung des GI-Fachbereichs Softwaretechnik ; 27. - 30.03.2007 in Hamburg. - (GI-Edition : Proceedings ; 106)},
  booktitle = {Software Engineering 2007 : Beitr{\"a}ge zu den Workshops ; Fachtagung des GI-Fachbereichs Softwaretechnik ; 27. - 30.03.2007 in Hamburg. - (GI-Edition : Proceedings ; 106)},
  editor    = {Bleek, Wolf-Gideon},
  publisher = {Ges. f{\"u}r Informatik},
  address   = {Bonn},
  isbn      = {978-3-88579-200-0},
  pages     = {143 -- 150},
  year      = {2007},
  language  = {en}
}