@article{Hoepner2006,
  author    = {Hoepner, Gert},
  title     = {Alumni-Arbeit an der FH Aachen},
  series = {Dokumentation / 11. Konferenz der Alumni-Organisationen 12.- 14. Mai 2006, Fachhochschule Aachen},
  journal   = {Dokumentation / 11. Konferenz der Alumni-Organisationen 12.- 14. Mai 2006, Fachhochschule Aachen},
  publisher = {alumni-clubs.net},
  address   = {Siegen},
  isbn      = {3-938048-07-7},
  pages     = {7 -- 17},
  year      = {2006},
  language  = {de}
}
@article{Hoepner2008,
  author    = {Hoepner, Gert},
  title     = {City-Cards vor neuem Boom - Erfolgsfaktoren regionaler Mehrwertesysteme},
  series = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2008)},
  journal   = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2008)},
  isbn      = {0946-0446},
  pages     = {62 -- 65},
  year      = {2008},
  language  = {de}
}
@article{Hoepner2006,
  author    = {Hoepner, Gert},
  title     = {Die Erhebung aussagef{\"a}higer Daten ist kostenintensiv},
  series = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2006)},
  journal   = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2006)},
  isbn      = {0946-0446},
  pages     = {15 -- 15},
  year      = {2006},
  language  = {de}
}
@article{HoepnerJanz2008,
  author    = {Hoepner, Gert and Janz, Norbert},
  title     = {Ganzheit als schl{\"u}ssiges System},
  series = {Acquisa - Das Magazin f{\"u}r Marketing und Vertieb. 11 (2008), H. 1},
  journal   = {Acquisa - Das Magazin f{\"u}r Marketing und Vertieb. 11 (2008), H. 1},
  isbn      = {0938-7927},
  pages     = {44 -- 47},
  year      = {2008},
  language  = {de}
}
@article{Hoepner2009,
  author    = {Hoepner, Gert},
  title     = {Ihr Statement bitte : [Vertrauen der Kunden]},
  series = {direkt plus (2009)},
  journal   = {direkt plus (2009)},
  pages     = {34},
  year      = {2009},
  language  = {de}
}
@article{Hoepner2004,
  author    = {Hoepner, Gert},
  title     = {Info-Web-Generation},
  series = {Dm-compact : academic news for marketeers / Deutscher Direktmarketing Verband e. V.. 2 (2004), H. 3-4},
  journal   = {Dm-compact : academic news for marketeers / Deutscher Direktmarketing Verband e. V.. 2 (2004), H. 3-4},
  isbn      = {1573-3181},
  pages     = {14 -- 20},
  year      = {2004},
  language  = {en}
}
@article{SiersSoegtropBorrmannetal.2011,
  author    = {Siers, Carsten and S{\"o}gtrop, Christian and Borrmann, Arne and Hoepner, Gert},
  title     = {Vernetzung von Kultur und Struktur},
  series = {Sales-Business : der Navigator f{\"u}r Vertrieb, Verkauf und Strategie},
  volume    = {20},
  journal   = {Sales-Business : der Navigator f{\"u}r Vertrieb, Verkauf und Strategie},
  number    = {5},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  issn      = {1616-7902},
  doi       = {10.1365/s35141-011-0093-5},
  pages     = {32 -- 34},
  year      = {2011},
  language  = {de}
}
@article{SiersHoepner2015,
  author    = {Siers, Carsten and Hoepner, Gert},
  title     = {Vertriebskompass 2016 - die Herausforderungen},
  series = {Vertriebsmanager : Magazin f{\"u}r modernes Vertriebsmanagement},
  volume    = {2015},
  journal   = {Vertriebsmanager : Magazin f{\"u}r modernes Vertriebsmanagement},
  publisher = {Quadriga Media Berlin GmbH},
  address   = {Berlin},
  issn      = {1610-5060 ; 2199-1588},
  year      = {2015},
  language  = {de}
}