@article{BiewendtBoehnertBlaschke2020, author = {Biewendt, Marcel and B{\"o}hnert, Arno and Blaschke, Florian}, title = {The repercussions of the digital twin in the automotive industry on the new marketing logic}, series = {European Journal of Marketing and Economics}, volume = {4}, journal = {European Journal of Marketing and Economics}, number = {1}, publisher = {Revistia}, address = {London}, issn = {2601-8659}, doi = {10.26417/229eim64f}, pages = {68 -- 73}, year = {2020}, abstract = {Rapid development of virtual and data acquisition technology makes Digital Twin Technology (DT) one of the fundamental areas of research, while DT is one of the most promissory developments for the achievement of Industry 4.0. 48\% percent of organisations implementing the Internet of Things are already using DT or plan to use DT in 2020. The global market for DT is expected to grow by 38 percent annually, reaching USD16 billion by 2023. In addition, the number of participating organisations using digital twins is expected to triple by 2022. DTs are characterised by the integration between physical and virtual spaces. The driving idea for DT is to develop, test and build our devices in a virtual environment. The objective of this paper is to study the impact of DT in the automotive industry on the new marketing logic. This paper outlines the current challenges and possible directions for the future DT in marketing. This paper will be helpful for managers in the industry to use the advantages and potentials of DT.}, language = {en} } @incollection{ChwallekGoezlerReichert2024, author = {Chwallek, Constanze and Goezler, Kaan and Reichert, Walter}, title = {Handling growth as a complexity driver at Faymonville}, series = {Hidden champions case compendium: Leading global markets - case studies and texts}, booktitle = {Hidden champions case compendium: Leading global markets - case studies and texts}, editor = {B{\"u}chler, Jan-Philipp and Hoon, Christina}, publisher = {Springer Fachmedien}, address = {Wiesbaden}, isbn = {978-3-658-44300-9}, doi = {10.1007/978-3-658-44300-9_14}, pages = {209 -- 221}, year = {2024}, abstract = {The FAYMONVILLE case study describes how the family-owned company Faymonville from eastern Belgium has succeeded in becoming one of the leading manufacturers in its sector. The targeted identification of new markets, the focus on relevant customer needs, and a consistent product policy with a coordinated manufacturing concept lay the foundations for success. In this case study, students can learn about how a company can successfully resolve the fundamental contradiction between economic and customized production.}, language = {en} } @inproceedings{EggertWeber2023, author = {Eggert, Mathias and Weber, Jannik}, title = {What drives the purchase decision in Instagram stores?}, series = {ECIS 2023 Research Papers}, booktitle = {ECIS 2023 Research Papers}, pages = {17 Seiten}, year = {2023}, abstract = {The popularity of social media and particularly Instagram grows steadily. People use the different platforms to share pictures as well as videos and to communicate with friends. The potential of social media platforms is also being used for marketing purposes and for selling products. While for Facebook and other online social media platforms the purchase decision factors are investigated several times, Instagram stores remain mainly unattended so far. The present research work closes this gap and sheds light into decisive factors for purchasing products offered in Instagram stores. A theoretical research model, which contains selected constructs that are assumed to have a significant influence on Instagram user´s purchase intention, is developed. The hypotheses are evaluated by applying structural equation modelling on survey data containing 127 relevant participants. The results of the study reveal that 'trust', 'personal recommendation', and 'usability' significantly influences user's buying intention in Instagram stores.}, language = {en} } @article{ChwallekFelden2006, author = {Chwallek, Constanze and Felden, Birgit}, title = {Existenzgr{\"u}ndung durch {\"U}bernahme / Felden, Birgit ; Chwallek, Constanze}, series = {Finanz-Betrieb : FB ; Zeitschrift f{\"u}r Unternehmensfinanzierung und Finanzmanagement. 8 (2006), H. 6}, journal = {Finanz-Betrieb : FB ; Zeitschrift f{\"u}r Unternehmensfinanzierung und Finanzmanagement. 8 (2006), H. 6}, isbn = {1437-8981}, pages = {409 -- 418}, year = {2006}, language = {de} } @inproceedings{YanStreseChwallek2018, author = {Yan, Zexiong and Strese, Steffen and Chwallek, Constanze}, title = {Explorer CEOs: The effect of CEO career variety on large firms' relative exploration orientation}, series = {G-Forum Jahreskonferenz 2018}, booktitle = {G-Forum Jahreskonferenz 2018}, pages = {42 Seiten}, year = {2018}, abstract = {Prior studies demonstrate that firms need to make smart trade-off decisions between exploration and exploitation activities in order to increase performance. Chief executive officers (CEOs) are principal decision makers of a firm's strategic posture. In this study, we theorize and empirically examine how relative exploration orientation of large publicly listed firms varies based on the career variety of their CEOs - that is, how diverse the professional experiences of executives were prior to them becoming CEOs. We further argue that the heterogeneity and structure of the top management team moderates the impact of CEO career variety on firms' relative exploration orientation. Based on multisource secondary data for 318 S\&P 500 firms from 2005 to 2015, we find that CEO career variety is positively associated with relative exploration orientation. Interestingly, CEOs with high career varieties appear to be less effective in pursuing exploration, when they work with highly heterogeneous and structurally interdependent top management teams.}, language = {en} } @inproceedings{HunsdiekChwallek2019, author = {Hunsdiek, Niklas J.A. and Chwallek, Constanze}, title = {External venturing activities and the influence of the chief technology officer}, series = {G-Forum Jahreskonferenz 2019}, booktitle = {G-Forum Jahreskonferenz 2019}, pages = {6 Seiten}, year = {2019}, language = {en} } @inproceedings{EggertChwallekWollf2022, author = {Eggert, Mathias and Chwallek, Constanze and Wollf, Frederik}, title = {The role of environmental factors for the success of digital start-ups}, series = {ECIS 2022 Research Papers}, booktitle = {ECIS 2022 Research Papers}, pages = {16 Seiten}, year = {2022}, abstract = {Digital start-ups are perceived as an engine for innovation and job promotor. While success factors for non-IT start-ups have already been extensively researched, this study sheds light on digital entrepreneurs, whose business model relies primarily on services based on digital technologies. Applying the Grounded Theory method, we identify relevant environmental success factors for digital entrepreneurs. The study's research contribution is threefold. First, we provide 16 relevant and less relevant environmental success factors, which enables a comparison with prior identified factors. We found out that several prior environmental success factors, such as accessibility to transportation or the availability of land and facilities are less relevant for a digital entrepreneur. Second, we derive and discuss hypotheses for the influence of these factors on digital start-up success. Third, we present a theoretical model that lays the foundation for explaining the environmental influence on digital entrepreneurship success.}, language = {de} } @incollection{ChwallekGoelzerReichert2018, author = {Chwallek, Constanze and G{\"o}lzer, Kaan and Reichert, Walter}, title = {Faymonville - Wachstum als Komplexit{\"a}tstreiber}, series = {Fallstudienkompendium Hidden Champions - Innovationen f{\"u}r den Weltmarkt}, booktitle = {Fallstudienkompendium Hidden Champions - Innovationen f{\"u}r den Weltmarkt}, publisher = {Springer Gabler}, isbn = {978-3-658-17829-1}, doi = {10.1007/978-3-658-17829-1_18}, pages = {299 -- 312}, year = {2018}, abstract = {Die Fallstudie FAYMONVILLE besch{\"a}ftigt sich damit, wie es dem Familienunternehmen Faymonville aus Ostbelgien gelungen ist, sich zu einem der f{\"u}hrenden Hersteller in seiner Branche zu entwickeln. Die gezielte Identifizierung neuer M{\"a}rkte, die Fokussierung auf die relevanten Kundenbed{\"u}rfnisse und eine konsistente Produktpolitik mit einem abgestimmten Fertigungskonzept legen die Grundsteine f{\"u}r den Erfolg. Das vorliegende Fallbeispiel zeigt anschaulich, wie es gelingen kann, den prinzipiellen Widerspruch zwischen wirtschaftlicher und kundenindividueller Fertigung erfolgreich aufzul{\"o}sen.}, language = {de} } @article{ChwallekEngelenOswaldetal.2012, author = {Chwallek, Constanze and Engelen, Andreas and Oswald, Monika and Brettel, Malte}, title = {Die Wir­kung des F{\"u}h­rungs­ver­hal­tens des Top-Ma­nage­ments auf die un­ter­neh­me­ri­sche Ori­en­tie­rung - ein 5-L{\"a}n­der-Ver­gleich}, series = {Zfbf : Schmalenbachs Zeitschrift f{\"u}r betriebswirtschaftliche Forschung}, journal = {Zfbf : Schmalenbachs Zeitschrift f{\"u}r betriebswirtschaftliche Forschung}, number = {2}, publisher = {Springer Fachmedien}, address = {Wiesbaden}, issn = {0341-2687}, pages = {138 -- 165}, year = {2012}, language = {de} } @article{ChwallekFrohn2016, author = {Chwallek, Constanze and Frohn, Sandra}, title = {Den Mitarbeitern den R{\"u}cken st{\"a}rken}, series = {Personalwirtschaft}, journal = {Personalwirtschaft}, number = {5}, publisher = {F.A.Z. Business Media}, address = {Frankfurt a.M.}, issn = {0341-4698}, pages = {46 -- 48}, year = {2016}, abstract = {Ein Drittel der Mitarbeiter der Saint-Gobain Glass Deutschland GmbH hat drei Jahre lang regelm{\"a}ßig seinen R{\"u}cken trainiert. Mit Erfolg, wie eine abschließende Evaluation in Zusammenarbeit mit der FH Aachen zeigt. Die Fehltage der Trainingsteilnehmer sind enorm zur{\"u}ckgegangen, w{\"a}hrend die untrainierten Kollegen weiterhin unter R{\"u}ckenbeschwerden leiden.}, language = {de} }