@inproceedings{EggertWeber2023, author = {Eggert, Mathias and Weber, Jannik}, title = {What drives the purchase decision in Instagram stores?}, series = {ECIS 2023 Research Papers}, booktitle = {ECIS 2023 Research Papers}, pages = {1 -- 17}, year = {2023}, abstract = {The popularity of social media and particularly Instagram grows steadily. People use the different platforms to share pictures as well as videos and to communicate with friends. The potential of social media platforms is also being used for marketing purposes and for selling products. While for Facebook and other online social media platforms the purchase decision factors are investigated several times, Instagram stores remain mainly unattended so far. The present research work closes this gap and sheds light into decisive factors for purchasing products offered in Instagram stores. A theoretical research model, which contains selected constructs that are assumed to have a significant influence on Instagram user´s purchase intention, is developed. The hypotheses are evaluated by applying structural equation modelling on survey data containing 127 relevant participants. The results of the study reveal that 'trust', 'personal recommendation', and 'usability' significantly influences user's buying intention in Instagram stores.}, language = {en} } @article{KemptFreyerNagel2022, author = {Kempt, Hendrik and Freyer, Nils and Nagel, Saskia K.}, title = {Justice and the normative standards of explainability in healthcare}, series = {Philosophy \& Technology}, volume = {35}, journal = {Philosophy \& Technology}, number = {Article number: 100}, publisher = {Springer Nature}, address = {Berlin}, doi = {10.1007/s13347-022-00598-0}, pages = {1 -- 19}, year = {2022}, abstract = {Providing healthcare services frequently involves cognitively demanding tasks, including diagnoses and analyses as well as complex decisions about treatments and therapy. From a global perspective, ethically significant inequalities exist between regions where the expert knowledge required for these tasks is scarce or abundant. One possible strategy to diminish such inequalities and increase healthcare opportunities in expert-scarce settings is to provide healthcare solutions involving digital technologies that do not necessarily require the presence of a human expert, e.g., in the form of artificial intelligent decision-support systems (AI-DSS). Such algorithmic decision-making, however, is mostly developed in resource- and expert-abundant settings to support healthcare experts in their work. As a practical consequence, the normative standards and requirements for such algorithmic decision-making in healthcare require the technology to be at least as explainable as the decisions made by the experts themselves. The goal of providing healthcare in settings where resources and expertise are scarce might come with a normative pull to lower the normative standards of using digital technologies in order to provide at least some healthcare in the first place. We scrutinize this tendency to lower standards in particular settings from a normative perspective, distinguish between different types of absolute and relative, local and global standards of explainability, and conclude by defending an ambitious and practicable standard of local relative explainability.}, language = {en} } @inproceedings{FreyerThewesMeinecke2023, author = {Freyer, Nils and Thewes, Dustin and Meinecke, Matthias}, title = {GUIDO: a hybrid approach to guideline discovery \& ordering from natural language texts}, series = {Proceedings of the 12th International Conference on Data Science, Technology and Applications DATA - Volume 1}, booktitle = {Proceedings of the 12th International Conference on Data Science, Technology and Applications DATA - Volume 1}, editor = {Gusikhin, Oleg and Hammoudi, Slimane and Cuzzocrea, Alfredo}, isbn = {978-989-758-664-4}, issn = {2184-285X}, doi = {10.5220/0012084400003541}, pages = {335 -- 342}, year = {2023}, abstract = {Extracting workflow nets from textual descriptions can be used to simplify guidelines or formalize textual descriptions of formal processes like business processes and algorithms. The task of manually extracting processes, however, requires domain expertise and effort. While automatic process model extraction is desirable, annotating texts with formalized process models is expensive. Therefore, there are only a few machine-learning-based extraction approaches. Rule-based approaches, in turn, require domain specificity to work well and can rarely distinguish relevant and irrelevant information in textual descriptions. In this paper, we present GUIDO, a hybrid approach to the process model extraction task that first, classifies sentences regarding their relevance to the process model, using a BERT-based sentence classifier, and second, extracts a process model from the sentences classified as relevant, using dependency parsing. The presented approach achieves significantly better resul ts than a pure rule-based approach. GUIDO achieves an average behavioral similarity score of 0.93. Still, in comparison to purely machine-learning-based approaches, the annotation costs stay low.}, language = {en} } @article{BruksleChwallekKrastina2023, author = {Bruksle, Ieva and Chwallek, Constanze and Krastina, Anzelika}, title = {Strengthening sustainability in entrepreneurship education - implications for shifting entrepreneurial thinking towards sustainability at universities}, series = {ACTA PROSPERITATIS}, volume = {14}, journal = {ACTA PROSPERITATIS}, number = {1}, publisher = {Sciendo}, issn = {1691-6077}, doi = {10.37804/1691-6077-2023-14-37-48}, pages = {37 -- 48}, year = {2023}, abstract = {By developing innovative solutions to social and environmental problems, sustainable ventures carry greatpotential. Entrepreneurship which focuses especially on new venture creation can be developed through education anduniversities, in particular, are called upon to provide an impetus for social change. But social innovations are associatedwith certain hurdles, which are related to the multi-dimensionality, i.e. the tension between creating social,environmental and economic value and dealing with a multiplicity of stakeholders. The already complex field ofentrepreneurship education has to face these challenges. This paper, therefore, aims to identify starting points for theintegration of sustainability into entrepreneurship education. To pursue this goal experiences from three differentproject initiatives between the partner universities: Lapland University of Applied Sciences, FH Aachen University ofApplied Sciences and Turiba University are reflected and findings are systematically condensed into recommendationsfor education on sustainable entrepreneurship.}, language = {en} } @book{DrummScheuermannWeidner2024, author = {Drumm, Christian and Scheuermann, Bernd and Weidner, Stefan}, title = {Introduction to SAP S/4HANA® : The official companion book based on model company Global Bike-for learning, teaching, and training}, publisher = {Espresso Tutorials}, address = {Gleichen}, isbn = {9783960122685}, pages = {619 Seiten}, year = {2024}, abstract = {This easy-to-understand introduction to SAP S/4HANA guides you through the central processes in sales, purchasing and procurement, finance, production, and warehouse management using the model company Global Bike. Familiarize yourself with the basics of business administration, the relevant organizational data, master data, and transactional data, as well as a selection of core business processes in SAP. Using practical examples and tutorials, you will soon become an SAP S/4HANA professional! Tutorials and exercises for beginners, advanced users, and experts make it easy for you to practice your new knowledge. The prerequisite for this book is access to an SAP S/4HANA client with Global Bike version 4.1. - Business fundamentals and processes in the SAP system - Sales, purchasing and procurement, production, finance, and warehouse management - Tutorials at different qualification levels, exercises, and recap of case studies - Includes extensive download material for students, lecturers, and professors}, language = {en} } @article{BiewendtBlaschkeBoehnert2021, author = {Biewendt, Marcel and Blaschke, Florian and B{\"o}hnert, Arno}, title = {A review of contemporary challenges in business culture}, series = {International Journal of Applied Research in Business and Management}, volume = {2}, journal = {International Journal of Applied Research in Business and Management}, number = {1}, publisher = {Wohllebe \& Ross Publishing}, address = {Hamburg}, issn = {2700-8983}, doi = {10.51137/ijarbm.2021.2.1.1}, pages = {1 -- 12}, year = {2021}, abstract = {The following article deals with the basic principles of intercultural management and possible improvements in terms of cultural, ethnic and gender diversification. The results are exemplarily applied to a bank located in Germany. The aim of this paper is to find out to what extent intercultural management could improve the productivity of Relatos-Bank in dealing with foreign employees or employees with a different cultural background. To achieve this goal, the authors con-duct a literature research. The main sources of information are books, journal articles and internet sources. It becomes clear that especially the different perceptions of different generations have a potential for conflict, which can be counteracted by applying presented scientific models. Equalizing the salaries of female and male employees and equalizing the rights and distribution of power could also be the key to becoming an open-minded, dynamic and fair organization that is pre-pared for the rapidly changing environment in which it operates.}, language = {en} } @article{Biewendt2020, author = {Biewendt, Marcel}, title = {Sustainable development: A quantitative analysis regarding the impact of resource rents on state welfare from 2002 to 2017}, series = {SocioEconomic Challenges}, volume = {4}, journal = {SocioEconomic Challenges}, number = {4}, publisher = {ARMG Publishing}, address = {Sumy}, issn = {2520-6214}, doi = {10.21272/sec.4(4).119-131.2020}, pages = {119 -- 131}, year = {2020}, abstract = {This paper uses a quantitative analysis to examine the interdependence and impact of resource rents on socio-economic development from 2002 to 2017. Nigeria and Norway have been chosen as reference countries due to their abundance of natural resources by similar economic performance, while the ranking in the Human Development Index differs dramatically. As the Human Development Index provides insight into a country's cultural and socio-economic characteristics and development in addition to economic indicators, it allows a comparison of the two countries. The hypothesis presented and discussed in this paper was researched before. A qualitative research approach was used in the author's master's thesis "The Human Development Index (HDI) as a Reflection of Resource Abundance (using Nigeria and Norway as a case study)" in 2018. The management of scarce resources is an important aspect in the development of modern countries and those on the threshold of becoming industrialised nations. The effects of a mistaken resource management are not only of a purely economic nature but also of a social and socio-economic nature. In order to present a partial aspect of these dependencies and influences this paper uses a quantitative analysis to examine the interdependence and impact of resource rents on socio-economic development from 2002 to 2017. Nigeria and Norway have been chosen as reference countries due to their abundance of natural resources by similar economic performance, while the ranking in the Human Development Index differs significantly. As the Human Development Index provides insight into a country's cultural and socio-economic characteristics and development in addition to economic indicators, it allows a comparison of the two countries. This paper found out in a holistic perspective that (not or poorly managed) resource wealth in itself has a negative impact on socio-economic development and significantly reduces the productivity of the citizens of a state. This is expressed in particular for the years 2002 till 2017 in a negative correlation of GDP per capita and HDI value with the share respectively the size of resources in the GDP of a country.}, language = {en} } @article{BoehnertBlaschkeBiewendt2023, author = {B{\"o}hnert, Arno and Blaschke, Florian and Biewendt, Marcel}, title = {Impact of sustainability on the strategic direction of luxury companies}, series = {European Journal of Marketing and Economics}, volume = {6}, journal = {European Journal of Marketing and Economics}, number = {1}, publisher = {Revistia}, address = {London}, issn = {2601-8659}, pages = {70 -- 85}, year = {2023}, abstract = {Today's society is undergoing a paradigm shift driven by the megatrend of sustainability. This undeniably affects all areas of Western life. This paper aims to find out how the luxury industry is dealing with this change and what adjustments are made by the companies. For this purpose, interviews were conducted with managers from the luxury industry, in which they were asked about specific measures taken by their companies as well as trends in the industry. In a subsequent evaluation, the trends in the luxury industry were summarized for the areas of ecological, social, and economic sustainability. It was found that the area of environmental sustainability is significantly more focused than the other sub-areas. Furthermore, the need for a customer survey to validate the industry-based measures was identified.}, language = {en} } @article{BiewendtBlaschkeBoehnert2021, author = {Biewendt, Marcel and Blaschke, Florian and B{\"o}hnert, Arno}, title = {Motivational factors in organisational change}, series = {SocioEconomic Challenges}, volume = {5}, journal = {SocioEconomic Challenges}, number = {3}, publisher = {ARMG}, address = {Sumy}, issn = {2520-6214}, doi = {10.21272/sec.5(3).15-27.2021}, pages = {15 -- 27}, year = {2021}, abstract = {The presented paper gives an overview of the most important and most common theories and concepts from the economic field of organisational change and is also enriched with quantitative publication data, which underlines the relevance of the topic. In particular, the topic presented is interwoven in an interdisciplinary way with economic psychological models, which are underpinned within the models with content from leading scholars in the field. The pace of change in companies is accelerating, as is technological change in our society. Adaptations of the corporate structure, but also of management techniques and tasks, are therefore indispensable. This includes not only the right approaches to employee motivation, but also the correct use of intrinsic and extrinsic motivational factors. Based on the hypothesis put forward by the scientist and researcher Rollinson in his book "Organisational behaviour and analysis" that managers believe motivational resources are available at all times, socio-economic and economic psychological theories are contrasted here in order to critically examine this statement. In addition, a fictitious company was created as a model for this work in order to illustrate the effects of motivational deficits in practice. In this context, the theories presented are applied to concrete problems within the model and conclusions are drawn about their influence and applicability. This led to the conclusion that motivation is a very individual challenge for each employee, which requires adapted and personalised approaches. On the other hand, the recommendations for action for supervisors in the case of motivation deficits also cannot be answered in a blanket manner, but can only be solved with the help of professional, expert-supported processing due to the economic-psychological realities of motivation. Identifying, analysing and remedying individual employee motivation deficits is, according to the authors, a problem and a challenge of great importance, especially in the context of rapidly changing ecosystems in modern companies, as motivation also influences other factors such as individual productivity. The authors therefore conclude that good motivation through the individual and customised promotion and further training of employees is an important point for achieving important corporate goals in order to remain competitive on the one hand and to create a productive and pleasant working environment on the other.}, language = {en} } @article{BiewendtBoehnertBlaschke2020, author = {Biewendt, Marcel and B{\"o}hnert, Arno and Blaschke, Florian}, title = {The repercussions of the digital twin in the automotive industry on the new marketing logic}, series = {European Journal of Marketing and Economics}, volume = {4}, journal = {European Journal of Marketing and Economics}, number = {1}, publisher = {Revistia}, address = {London}, issn = {2601-8659}, doi = {10.26417/229eim64f}, pages = {68 -- 73}, year = {2020}, abstract = {Rapid development of virtual and data acquisition technology makes Digital Twin Technology (DT) one of the fundamental areas of research, while DT is one of the most promissory developments for the achievement of Industry 4.0. 48\% percent of organisations implementing the Internet of Things are already using DT or plan to use DT in 2020. The global market for DT is expected to grow by 38 percent annually, reaching USD16 billion by 2023. In addition, the number of participating organisations using digital twins is expected to triple by 2022. DTs are characterised by the integration between physical and virtual spaces. The driving idea for DT is to develop, test and build our devices in a virtual environment. The objective of this paper is to study the impact of DT in the automotive industry on the new marketing logic. This paper outlines the current challenges and possible directions for the future DT in marketing. This paper will be helpful for managers in the industry to use the advantages and potentials of DT.}, language = {en} }