@incollection{SchneiderWisselinkNoelleetal.2020,
  author    = {Schneider, Dominik and Wisselink, Frank and N{\"o}lle, Nikolai and Czarnecki, Christian},
  title     = {Influence of artificial intelligence on commercial interactions in the consumer market},
  series = {Automatisierung und Personalisierung von Dienstleistungen : Methoden - Potenziale - Einsatzfelder},
  booktitle = {Automatisierung und Personalisierung von Dienstleistungen : Methoden - Potenziale - Einsatzfelder},
  editor    = {Bruhn, Manfred and Hadwich, Karsten},
  publisher = {Springer Gabler},
  address   = {Wiesbaden},
  isbn      = {978-3-658-30167-5 (Print)},
  doi       = {10.1007/978-3-658-30168-2_7},
  pages     = {183 -- 205},
  year      = {2020},
  abstract  = {Recently, novel AI-based services have emerged in the consumer market. AI-based services can affect the way consumers take commercial decisions. Research on the influence of AI on commercial interactions is in its infancy. In this chapter, a framework creating a first overview of the influence of AI on commercial interactions is introduced. This framework summarizes the findings of comparing numerous customer journeys of novel AI-based services with corresponding non-AI equivalents.},
  language  = {en}
}