@book{Hoepner2000,
  author    = {Hoepner, Gert},
  title     = {Unternehmensf{\"u}hrung : strategische Planung zur Unternehmenssimulation Ludus. 2. Aufl.},
  publisher = {Neinhaus},
  address   = {Stuttgart},
  isbn      = {3-87575-017-9},
  pages     = {VII, 101 S.},
  year      = {2000},
  language  = {de}
}
@article{Hoepner2004,
  author    = {Hoepner, Gert},
  title     = {Info-Web-Generation},
  series = {Dm-compact : academic news for marketeers / Deutscher Direktmarketing Verband e. V.. 2 (2004), H. 3-4},
  journal   = {Dm-compact : academic news for marketeers / Deutscher Direktmarketing Verband e. V.. 2 (2004), H. 3-4},
  isbn      = {1573-3181},
  pages     = {14 -- 20},
  year      = {2004},
  language  = {en}
}
@article{Hoepner2006,
  author    = {Hoepner, Gert},
  title     = {Alumni-Arbeit an der FH Aachen},
  series = {Dokumentation / 11. Konferenz der Alumni-Organisationen 12.- 14. Mai 2006, Fachhochschule Aachen},
  journal   = {Dokumentation / 11. Konferenz der Alumni-Organisationen 12.- 14. Mai 2006, Fachhochschule Aachen},
  publisher = {alumni-clubs.net},
  address   = {Siegen},
  isbn      = {3-938048-07-7},
  pages     = {7 -- 17},
  year      = {2006},
  language  = {de}
}
@article{Hoepner2006,
  author    = {Hoepner, Gert},
  title     = {Die Erhebung aussagef{\"a}higer Daten ist kostenintensiv},
  series = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2006)},
  journal   = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2006)},
  isbn      = {0946-0446},
  pages     = {15 -- 15},
  year      = {2006},
  language  = {de}
}
@article{Hoepner2008,
  author    = {Hoepner, Gert},
  title     = {City-Cards vor neuem Boom - Erfolgsfaktoren regionaler Mehrwertesysteme},
  series = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2008)},
  journal   = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2008)},
  isbn      = {0946-0446},
  pages     = {62 -- 65},
  year      = {2008},
  language  = {de}
}
@article{Hoepner2009,
  author    = {Hoepner, Gert},
  title     = {Ihr Statement bitte : [Vertrauen der Kunden]},
  series = {direkt plus (2009)},
  journal   = {direkt plus (2009)},
  pages     = {34},
  year      = {2009},
  language  = {de}
}
@misc{Hoepner2011,
  author    = {Hoepner, Gert},
  title     = {Hoepner-Marketing-Lexikon. 2011ff},
  year      = {2011},
  language  = {de}
}
@article{HirschKleebergSchmitz2018,
  author    = {Hirsch, Marko and Kleeberg, Jochen and Schmitz, Philipp},
  title     = {Dynamische Asset-Allocation- Strategien im Niedrigzinsumfeld},
  series = {Absolut|report : neue Perspektiven f{\"u}r institutionelle Investoren},
  journal   = {Absolut|report : neue Perspektiven f{\"u}r institutionelle Investoren},
  number    = {6},
  publisher = {Absolut Research},
  address   = {Hamburg},
  pages     = {52},
  year      = {2018},
  language  = {de}
}
@inproceedings{HerzwurmPietsch2013,
  author    = {Herzwurm, Georg and Pietsch, Wolfram},
  title     = {Introduction of RePriCo'13},
  series = {19th International Working Conference on Requirements Engineering: Foundation for Software Quality (REFSQ 2013) : proceedings of the REFSQ 2013 Workshops CreaRE, IWSPM, and RePriCo, the REFSQ 2013 Empirical Track (Empirical Live Experiment and Empirical Research Fair), the REFSQ 2013 Doctoral Symposium, and the REFSQ 2013 Poster Session. ICB-research report. No. 56},
  booktitle = {19th International Working Conference on Requirements Engineering: Foundation for Software Quality (REFSQ 2013) : proceedings of the REFSQ 2013 Workshops CreaRE, IWSPM, and RePriCo, the REFSQ 2013 Empirical Track (Empirical Live Experiment and Empirical Research Fair), the REFSQ 2013 Doctoral Symposium, and the REFSQ 2013 Poster Session. ICB-research report. No. 56},
  publisher = {Duisburg-Essen},
  address   = {Univ.},
  issn      = {ISSN 1860-2770 (Print ) ; ISSN 1866-5101 (Online)},
  pages     = {103 -- 105},
  year      = {2013},
  language  = {en}
}
@inproceedings{HerzwurmPietsch2008,
  author    = {Herzwurm, Georg and Pietsch, Wolfram},
  title     = {Guidelines for the analysis of IT business models and strategic positioning of IT-products},
  series = {Second International Workshop on Software Product Management : IWSPM '08 : Barcelona, Catalunya, 09.09.2008},
  booktitle = {Second International Workshop on Software Product Management : IWSPM '08 : Barcelona, Catalunya, 09.09.2008},
  publisher = {IEEE},
  address   = {Piscataway, NJ},
  organization    = {Institute of Electrical and Electronics Engineers},
  isbn      = {978-1-4244-4083-2 (Print) ; 978-0-7695-3625-5 (E-Book)},
  doi       = {10.1109/IWSPM.2008.3},
  pages     = {1 -- 8},
  year      = {2008},
  language  = {en}
}