@incollection{WolfFraentz2013,
  author    = {Wolf, Martin and Fr{\"a}ntz, Birgit},
  title     = {Erfolgreiches IT-Marketing},
  series = {Erfolgreiches IT-Marketing in Zeiten von Social Media, Cloud \& Co. - (CIO-Handbuch ; 2)},
  booktitle = {Erfolgreiches IT-Marketing in Zeiten von Social Media, Cloud \& Co. - (CIO-Handbuch ; 2)},
  edition   = {1. Auflage},
  publisher = {Symposion Publishing},
  address   = {D{\"u}sseldorf},
  isbn      = {978-3-86329-612-4},
  pages     = {123 -- 140},
  year      = {2013},
  language  = {de}
}