@techreport{HoepnerSiers2015,
  author    = {Hoepner, Gert and Siers, Carsten},
  title     = {7. Studie Vertriebskompass 2015/2016 / durchgef{\"u}hrt von der FH Aachen und der Siers \& Collegen GmbH},
  publisher = {FH Aachen},
  address   = {Aachen},
  pages     = {42 Bl.},
  year      = {2015},
  language  = {de}
}
@book{HoepnerSchminke2012,
  author    = {Hoepner, Gert and Schminke, Lutz H.},
  title     = {Dialog-Marketing und E-Commerce : ein anwendungsorientiertes und konzeptionelles Kompendium f{\"u}r Praxis und Ausbildung},
  publisher = {Uni-ed. GmbH},
  address   = {Berlin},
  isbn      = {978-3-942171-23-6},
  pages     = {XXXI, 339 S.: graph. Darst.},
  year      = {2012},
  language  = {de}
}
@incollection{HoepnerSchminke2013,
  author    = {Hoepner, Gert and Schminke, Lutz H.},
  title     = {Dialog-Marketing - 2 in 1 - mehr als 3-fach erfolgreich},
  series = {Marketing in Forschung und Praxis : [Jubil{\"a}umsausgabe zum 40-j{\"a}hrigen Bestehen der Arbeitsgemeinschaft f{\"u}r Marketing] / hrsg. von G{\"u}nter Hofbauer ...},
  booktitle = {Marketing in Forschung und Praxis : [Jubil{\"a}umsausgabe zum 40-j{\"a}hrigen Bestehen der Arbeitsgemeinschaft f{\"u}r Marketing] / hrsg. von G{\"u}nter Hofbauer ...},
  publisher = {Uni-Ed.},
  address   = {Berlin},
  isbn      = {978-3-942171-98-4},
  pages     = {375 -- 396},
  year      = {2013},
  language  = {de}
}
@book{HoepnerJanzSiersetal.2008,
  author    = {Hoepner, Gert and Janz, Norbert and Siers, Carsten and Honert, Matthias},
  title     = {Zukunftsstudie Vertriebsnavigator / durchgef{\"u}hrt von der Fachhochschule Aachen und Axantos sales consultancy GmbH},
  publisher = {Axantos sales consultancy GmbH},
  address   = {D{\"u}sseldorf},
  pages     = {25 Bl. : graph. Darst.},
  year      = {2008},
  language  = {de}
}
@book{HoepnerJanzSiersetal.2008,
  author    = {Hoepner, Gert and Janz, Norbert and Siers, Carsten and Honert, Matthias},
  title     = {Zukunfts- und Benchmarkstudie Vertriebsnavigator / durchgef{\"u}hrt von der Fachhochschule Aachen und Axantos sales consultancy GmbH},
  publisher = {Axantos sales consultancy GmbH},
  address   = {D{\"u}sseldorf},
  pages     = {28 Bl. : graph. Darst.},
  year      = {2008},
  language  = {de}
}
@article{HoepnerJanz2008,
  author    = {Hoepner, Gert and Janz, Norbert},
  title     = {Ganzheit als schl{\"u}ssiges System},
  series = {Acquisa - Das Magazin f{\"u}r Marketing und Vertieb. 11 (2008), H. 1},
  journal   = {Acquisa - Das Magazin f{\"u}r Marketing und Vertieb. 11 (2008), H. 1},
  isbn      = {0938-7927},
  pages     = {44 -- 47},
  year      = {2008},
  language  = {de}
}
@book{Hoepner1994,
  author    = {Hoepner, Gert},
  title     = {Computereinsatz bei Befragungen},
  publisher = {Dt. Univ.-Verl.},
  address   = {Wiesbaden},
  isbn      = {3-8244-0206-8},
  pages     = {XX, 289 S. : graph. Darst.},
  year      = {1994},
  language  = {de}
}
@book{Hoepner2000,
  author    = {Hoepner, Gert},
  title     = {Unternehmensf{\"u}hrung : strategische Planung zur Unternehmenssimulation Ludus. 2. Aufl.},
  publisher = {Neinhaus},
  address   = {Stuttgart},
  isbn      = {3-87575-017-9},
  pages     = {VII, 101 S.},
  year      = {2000},
  language  = {de}
}
@article{Hoepner2004,
  author    = {Hoepner, Gert},
  title     = {Info-Web-Generation},
  series = {Dm-compact : academic news for marketeers / Deutscher Direktmarketing Verband e. V.. 2 (2004), H. 3-4},
  journal   = {Dm-compact : academic news for marketeers / Deutscher Direktmarketing Verband e. V.. 2 (2004), H. 3-4},
  isbn      = {1573-3181},
  pages     = {14 -- 20},
  year      = {2004},
  language  = {en}
}
@article{Hoepner2006,
  author    = {Hoepner, Gert},
  title     = {Alumni-Arbeit an der FH Aachen},
  series = {Dokumentation / 11. Konferenz der Alumni-Organisationen 12.- 14. Mai 2006, Fachhochschule Aachen},
  journal   = {Dokumentation / 11. Konferenz der Alumni-Organisationen 12.- 14. Mai 2006, Fachhochschule Aachen},
  publisher = {alumni-clubs.net},
  address   = {Siegen},
  isbn      = {3-938048-07-7},
  pages     = {7 -- 17},
  year      = {2006},
  language  = {de}
}
@article{Hoepner2006,
  author    = {Hoepner, Gert},
  title     = {Die Erhebung aussagef{\"a}higer Daten ist kostenintensiv},
  series = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2006)},
  journal   = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2006)},
  isbn      = {0946-0446},
  pages     = {15 -- 15},
  year      = {2006},
  language  = {de}
}
@article{Hoepner2008,
  author    = {Hoepner, Gert},
  title     = {City-Cards vor neuem Boom - Erfolgsfaktoren regionaler Mehrwertesysteme},
  series = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2008)},
  journal   = {Direkt-Marketing : Zeitschrift f{\"u}r Dialogmarketing und Integrierte Kommunikation (2008)},
  isbn      = {0946-0446},
  pages     = {62 -- 65},
  year      = {2008},
  language  = {de}
}
@article{Hoepner2009,
  author    = {Hoepner, Gert},
  title     = {Ihr Statement bitte : [Vertrauen der Kunden]},
  series = {direkt plus (2009)},
  journal   = {direkt plus (2009)},
  pages     = {34},
  year      = {2009},
  language  = {de}
}
@misc{Hoepner2011,
  author    = {Hoepner, Gert},
  title     = {Hoepner-Marketing-Lexikon. 2011ff},
  year      = {2011},
  language  = {de}
}
@article{HirschKleebergSchmitz2018,
  author    = {Hirsch, Marko and Kleeberg, Jochen and Schmitz, Philipp},
  title     = {Dynamische Asset-Allocation- Strategien im Niedrigzinsumfeld},
  series = {Absolut|report : neue Perspektiven f{\"u}r institutionelle Investoren},
  journal   = {Absolut|report : neue Perspektiven f{\"u}r institutionelle Investoren},
  number    = {6},
  publisher = {Absolut Research},
  address   = {Hamburg},
  pages     = {52},
  year      = {2018},
  language  = {de}
}
@inproceedings{HerzwurmPietsch2013,
  author    = {Herzwurm, Georg and Pietsch, Wolfram},
  title     = {Introduction of RePriCo'13},
  series = {19th International Working Conference on Requirements Engineering: Foundation for Software Quality (REFSQ 2013) : proceedings of the REFSQ 2013 Workshops CreaRE, IWSPM, and RePriCo, the REFSQ 2013 Empirical Track (Empirical Live Experiment and Empirical Research Fair), the REFSQ 2013 Doctoral Symposium, and the REFSQ 2013 Poster Session. ICB-research report. No. 56},
  booktitle = {19th International Working Conference on Requirements Engineering: Foundation for Software Quality (REFSQ 2013) : proceedings of the REFSQ 2013 Workshops CreaRE, IWSPM, and RePriCo, the REFSQ 2013 Empirical Track (Empirical Live Experiment and Empirical Research Fair), the REFSQ 2013 Doctoral Symposium, and the REFSQ 2013 Poster Session. ICB-research report. No. 56},
  publisher = {Duisburg-Essen},
  address   = {Univ.},
  issn      = {ISSN 1860-2770 (Print ) ; ISSN 1866-5101 (Online)},
  pages     = {103 -- 105},
  year      = {2013},
  language  = {en}
}
@inproceedings{HerzwurmPietsch2008,
  author    = {Herzwurm, Georg and Pietsch, Wolfram},
  title     = {Guidelines for the analysis of IT business models and strategic positioning of IT-products},
  series = {Second International Workshop on Software Product Management : IWSPM '08 : Barcelona, Catalunya, 09.09.2008},
  booktitle = {Second International Workshop on Software Product Management : IWSPM '08 : Barcelona, Catalunya, 09.09.2008},
  publisher = {IEEE},
  address   = {Piscataway, NJ},
  organization    = {Institute of Electrical and Electronics Engineers},
  isbn      = {978-1-4244-4083-2 (Print) ; 978-0-7695-3625-5 (E-Book)},
  doi       = {10.1109/IWSPM.2008.3},
  pages     = {1 -- 8},
  year      = {2008},
  language  = {en}
}
@article{HerzwurmKramsPietschetal.2012,
  author    = {Herzwurm, Georg and Krams, Benedikt and Pietsch, Wolfram and Schockert, Sixten},
  title     = {Report from the 3rd international workshop on requirements prioritization for customer oriented software development (RePriCo'12)},
  series = {ACM SIGSOFT Software Engineering Notes},
  volume    = {37},
  journal   = {ACM SIGSOFT Software Engineering Notes},
  number    = {4},
  publisher = {Association for Computing Machinery},
  address   = {New York},
  issn      = {0163-5948},
  doi       = {10.1145/2237796.2237817},
  pages     = {32 -- 34},
  year      = {2012},
  abstract  = {Prioritization is an essential task within requirements engineering to cope with complexity and to establish focus properly. The 3rd Workshop on Requirements Prioritization for customer oriented Software Development (RePriCo'12) focused on requirements prioritization and adjacent themes in the context of customer oriented development of bespoke and standard software. Five submissions have been accepted for the proceedings and for presentation. The report summarizes and points out key findings.},
  language  = {en}
}
@inproceedings{HerzwurmKramsPietsch2010,
  author    = {Herzwurm, Georg and Krams, Benedikt and Pietsch, Wolfram},
  title     = {Preisfindung von IT-Produkten durch retrograde Kalkulation},
  series = {Multikonferenz Wirtschaftsinformatik : MKWI 2010, G{\"o}ttingen, 23.-25.2.2010},
  booktitle = {Multikonferenz Wirtschaftsinformatik : MKWI 2010, G{\"o}ttingen, 23.-25.2.2010},
  edition   = {Online-Ausg.},
  organization    = {Multikonferenz Wirtschaftsinformatik <2010, G{\"o}ttingen>},
  pages     = {529 -- 539},
  year      = {2010},
  language  = {de}
}
@article{HerzwurmFehlmannPietschetal.2011,
  author    = {Herzwurm, Georg and Fehlmann, Thomas and Pietsch, Wolfram and Schockert, Sixten},
  title     = {Der Qualit{\"a}t ein Haus. Best-Practice-Analyse des Quality Function Deployments},
  series = {Qualit{\"a}t und Zuverl{\"a}ssigkeit : QZ},
  volume    = {56},
  journal   = {Qualit{\"a}t und Zuverl{\"a}ssigkeit : QZ},
  number    = {8},
  publisher = {Hanser},
  address   = {M{\"u}nchen},
  issn      = {0720-1214},
  pages     = {23 -- 27},
  year      = {2011},
  language  = {de}
}