@masterthesis{GarciaLange2023, type = {Bachelor Thesis}, author = {Garcia Lange, Ayari}, title = {FIELDPRO : Integrated equipment system for traveling journalists}, publisher = {FH Aachen}, address = {Aachen}, pages = {96 Seiten}, year = {2023}, abstract = {In today's ultra-connected world, the significance of audio-visual documentation is rapidly growing. Technological advancements have made it more accessible to obtain powerful and compact audio-visual equipment, thereby reducing the dependency on a larger team for the documentation process. This has favoured the development of what is known as backpack journalism. This project meets an unmet market need and presents an opportunity for innovative product development. It focuses on backpack journalists working in remote and challenging conditions with unpredictable transportation and working conditions. The proposed backpack design addresses both transport and working setups. Offering a robust and waterproof yet overall lightweight construction for easy equipment carrying, while also providing an extension of the workspace for essential gear.}, language = {de} } @masterthesis{Wild2021, type = {Bachelor Thesis}, author = {Wild, Lisa}, title = {UKIYO: Eine Neuinterpretation der fließenden Welt}, publisher = {FH Aachen}, address = {Aachen}, school = {Fachhochschule Aachen}, year = {2021}, abstract = {Ukiyo kommt aus dem Japanischen und bedeutet {\"u}bersetzt so viel wie: „Den Moment leben, ohne von den Sorgen des Lebens ber{\"u}hrt zu werden." Gerade in Zeiten der Pandemie verliert man oft den Blick f{\"u}r das Sch{\"o}ne im Leben. Der Fotoband „UKIYO" soll dazu anregen, allt{\"a}gliche Dinge aus einem neuen Blickwinkel zu betrachten und die Sch{\"o}nheit im Verg{\"a}nglichen zu erkennen. Die Fotografien sind inspiriert durch das japanische Kunstgenre Ukiyo-e, was w{\"o}rtlich {\"u}bersetzt etwa „Bilder der heiteren, fließenden Welt" heißt. Die Gestaltung des Bildbandes orientiert sich an verschiedenen japanischen Stilmitteln, wie zum Beispiel Wabi-Sabi (die Sch{\"o}nheit im Unvollkommenen) und Mono no aware (eine melancholische Mischung aus Freude, Trauer und Hinnahme). „UKIYO" nimmt die Betrachter mit auf eine kleine Reise durch die fließende Welt. }, language = {de} } @masterthesis{Kordes2024, type = {Bachelor Thesis}, author = {Kordes, Franka}, title = {Invisible Cities}, publisher = {FH Aachen}, address = {Aachen}, pages = {173 Seiten}, year = {2024}, abstract = {Diese Arbeit pr{\"a}sentiert eine Neuinterpretation des Romans "Invisible Cities" von Italo Calvino in einem handgefertigten, k{\"u}nstlerischen Buchobjekt. Seit der Erstver{\"o}ffentlichung des italienischen Literaturklassikers orientieren sich jegliche Neuauflagen an der Originalfassung. Die klassisch gestaltete Urversion wird der komplexen und eindrucksvollen Geschichte nicht mehr gerecht. Die Erz{\"a}hlung findet auf mehreren Ebenen statt, die durch verschiedene Papiersorten repr{\"a}sentiert werden. Die Lesenden wissen somit immer, wo sie sich auf ihrer Reise durch die traumhaften und surrealen St{\"a}dte befinden. Das Buch enth{\"a}lt mehrere Illustrationen auf Transparentpapierb{\"o}gen, welche die Stadtbeschreibungen begleiten. Der besondere Fokus der Arbeit lag in den Illustrationen und der technischen und handwerklichen Umsetzung der Bindung.}, language = {de} } @misc{BiewendtBlaschkeBoehnert2019, author = {Biewendt, Marcel and Blaschke, Florian and B{\"o}hnert, Arno}, title = {The rebound effect: a critical and systematic review on the current state of affairs}, series = {Abstracts of the International Conference on Sustainable Economy and Agriculture}, journal = {Abstracts of the International Conference on Sustainable Economy and Agriculture}, editor = {Koponicsne Gy{\"o}rke, Diana}, publisher = {Universit{\"a}t Kaposv{\´a}r}, address = {Kaposv{\´a}r}, isbn = {978-615-5599-72-9}, pages = {101 -- 101}, year = {2019}, language = {en} } @article{Biewendt2020, author = {Biewendt, Marcel}, title = {Sustainable development: A quantitative analysis regarding the impact of resource rents on state welfare from 2002 to 2017}, series = {SocioEconomic Challenges}, volume = {4}, journal = {SocioEconomic Challenges}, number = {4}, publisher = {ARMG Publishing}, address = {Sumy}, issn = {2520-6214}, doi = {10.21272/sec.4(4).119-131.2020}, pages = {119 -- 131}, year = {2020}, abstract = {This paper uses a quantitative analysis to examine the interdependence and impact of resource rents on socio-economic development from 2002 to 2017. Nigeria and Norway have been chosen as reference countries due to their abundance of natural resources by similar economic performance, while the ranking in the Human Development Index differs dramatically. As the Human Development Index provides insight into a country's cultural and socio-economic characteristics and development in addition to economic indicators, it allows a comparison of the two countries. The hypothesis presented and discussed in this paper was researched before. A qualitative research approach was used in the author's master's thesis "The Human Development Index (HDI) as a Reflection of Resource Abundance (using Nigeria and Norway as a case study)" in 2018. The management of scarce resources is an important aspect in the development of modern countries and those on the threshold of becoming industrialised nations. The effects of a mistaken resource management are not only of a purely economic nature but also of a social and socio-economic nature. In order to present a partial aspect of these dependencies and influences this paper uses a quantitative analysis to examine the interdependence and impact of resource rents on socio-economic development from 2002 to 2017. Nigeria and Norway have been chosen as reference countries due to their abundance of natural resources by similar economic performance, while the ranking in the Human Development Index differs significantly. As the Human Development Index provides insight into a country's cultural and socio-economic characteristics and development in addition to economic indicators, it allows a comparison of the two countries. This paper found out in a holistic perspective that (not or poorly managed) resource wealth in itself has a negative impact on socio-economic development and significantly reduces the productivity of the citizens of a state. This is expressed in particular for the years 2002 till 2017 in a negative correlation of GDP per capita and HDI value with the share respectively the size of resources in the GDP of a country.}, language = {en} } @phdthesis{Biewendt2022, author = {Biewendt, Marcel}, title = {Socio-Economic challenges in sustainability and resource management}, publisher = {Hungarian University of Agriculture and Life Sciences}, pages = {160 Seiten}, year = {2022}, abstract = {This dissertation uses in first stage a macroeconomic investigation to examine the dependence, influence and corruption of socio-economic development through effects of sustainability and resource management. The conducted research found that the state's dependence on its citizens decreases when the state's sources of revenue are largely detached and independent of the citizens' financial resources. In this case, financial resources are taxes and duties provided by the citizens. One possible consequence is the restriction of state investment in its citizens. Both the qualitative literature review and the quantitative data analysis revealed a negative correlation between socio-economic development and the resource economy's share of GDP for the period under study. The microeconomic investigation was primarily conducted through an intensive literature review. It was shown that the rebound effect as such is already very well researched. However, it also became clear that avoidance strategies for the rebound effect and links to sustainability initiatives are scarce or non-existent. The need for a redesign of the impact analysis with regard to technological innovations and their influence on resource consumption and resource management has become clear on the basis of the present study. Further, emerging and developing countries in particular, which will be confronted in the foreseeable future not only with the fundamental problems of resource abundance in the overall economic context, but also with the issues of their sustainable use, should be confronted with these problems as early as possible in order to find solutions in a timely manner.}, language = {de} } @article{BoehnertBlaschkeBiewendt2023, author = {B{\"o}hnert, Arno and Blaschke, Florian and Biewendt, Marcel}, title = {Impact of sustainability on the strategic direction of luxury companies}, series = {European Journal of Marketing and Economics}, volume = {6}, journal = {European Journal of Marketing and Economics}, number = {1}, publisher = {Revistia}, address = {London}, issn = {2601-8659}, pages = {70 -- 85}, year = {2023}, abstract = {Today's society is undergoing a paradigm shift driven by the megatrend of sustainability. This undeniably affects all areas of Western life. This paper aims to find out how the luxury industry is dealing with this change and what adjustments are made by the companies. For this purpose, interviews were conducted with managers from the luxury industry, in which they were asked about specific measures taken by their companies as well as trends in the industry. In a subsequent evaluation, the trends in the luxury industry were summarized for the areas of ecological, social, and economic sustainability. It was found that the area of environmental sustainability is significantly more focused than the other sub-areas. Furthermore, the need for a customer survey to validate the industry-based measures was identified.}, language = {en} } @masterthesis{Tran2021, type = {Bachelor Thesis}, author = {Tran, Thuy Tien}, title = {Shaping the Future of E-Government: Design System zur Implementierung digitaler {\"o}ffentlicher Services}, publisher = {FH Aachen}, address = {Aachen}, school = {Fachhochschule Aachen}, pages = {235 Seiten}, year = {2021}, abstract = {Der digitale Transformationsprozess ist einer der gr{\"o}ßten gesellschaftlichen Umbr{\"u}che in der Geschichte der Menschheit. Aufgrund der Corona-Pandemie stieg die Nutzung von digitalen Kan{\"a}len bei den B{\"u}rger:innen wie nie zuvor und f{\"u}hrt zu einem sprunghaften Anstieg der Nachfrage nach {\"o}ffentlichen Services in digitaler Form. Das Ziel dieser Bachelorarbeit ist es, einen digitalen Raum zu gestalten, der den analogen Weg zum Amt gr{\"o}ßtenteils erspart. Mit geeigneten Kommunikationskan{\"a}len kann auf die Bed{\"u}rfnisse unterschiedlicher Gruppen eingegangen werden. Die Entwicklung der Anwendung IDport bietet sowohl private als auch staatliche Einsparpotenziale. B{\"u}rokratische Aufw{\"a}nde sollen durch eine neue Art des E-Government beseitigt werden. Die Konzeption ist infolge der aktuellen Gegebenheit in Deutschland weit entfernt von einer realit{\"a}tsnahen Umsetzung, weshalb es sich bei der Anwendung um eine revolution{\"a}re Zukunftsvision handelt.}, language = {de} } @masterthesis{Naujoks2024, type = {Bachelor Thesis}, author = {Naujoks, Christian}, title = {Tracking healthy habits : Digitale Anwendung zur F{\"o}rderung von gesunder Ern{\"a}hrung und Verhalten}, publisher = {FH Aachen}, address = {Aachen}, pages = {293 Seiten}, year = {2024}, abstract = {"Tracking healthy habits" ist eine App, die darauf abzielt, ges{\"u}ndere Essgewohnheiten und mehr Bewegung zu f{\"o}rdern, indem sie verschiedene messbare Metriken erfasst. Die Anwendung legt einen besonderen Schwerpunkt auf das Verfolgen von Kalorien, um Nutzer:innen dabei zu helfen, ihre t{\"a}gliche Kalorienaufnahme zu kontrollieren und ein besseres Verst{\"a}ndnis f{\"u}r Lebensmittel zu entwickeln. Ein {\"u}berm{\"a}ßiger Konsum ungesunder Lebensmittel und Bewegungsmangel k{\"o}nnen sich negativ auf den geistigen und k{\"o}rperlichen Zustand auswirken. Daher unterst{\"u}tzt diese App Nutzer:innen dabei, ges{\"u}ndere Gewohnheiten zu entwickeln und Disziplin zu f{\"o}rdern. Die Hauptziele von "Tracking Healthy Habits" sind die F{\"o}rderung ges{\"u}nderer Essgewohnheiten, die Unterst{\"u}tzung langfristiger Verhaltens{\"a}nderungen durch kontinuierliches Monitoring und die Verbesserung der k{\"o}rperlichen sowie geistigen Gesundheit.}, language = {de} } @masterthesis{Giernich2024, type = {Bachelor Thesis}, author = {Giernich, Marie}, title = {Zookunft: Zoo der Zukunft}, publisher = {FH Aachen}, address = {Aachen}, pages = {93 Seiten}, year = {2024}, abstract = {Inmitten globaler Natur- und Artenschutzherausforderungen ist die Transformation zoologischer Einrichtungen entscheidend. "Zookunft" pr{\"a}sentiert ein innovatives Konzept f{\"u}r ein Tropenhaus im K{\"o}lner Zoo, das Natur und Augmented Reality einzigartig verkn{\"u}pft. Ziel ist ein Raumkonzept, welches den Besucher:innen ein tiefes Verst{\"a}ndnis f{\"u}r die Fauna und Flora des s{\"u}dostasiatischen Regenwaldes vermitteln soll. Durch die geschickte Integration von Augmented Reality entsteht eine innovative Lern- und Erlebniswelt, die Umweltschutz- und Artenschutzbem{\"u}hungen unterst{\"u}tzt und nachhaltige Bildung f{\"o}rdert. Besuchende tauchen aktiv in die faszinierende Welt des Regenwaldes ein, wenn Natur und Augmented Reality eine immersive Umgebung schaffen. "Zookunft" soll als Vorreiter f{\"u}r Zooumgestaltungen dienen, Mensch und Natur verbinden und nachhaltige Bildung f{\"o}rdern. Ein Raum, der Naturerlebnisse und Technologie beeindruckend kombiniert.}, language = {de} } @incollection{Stapenhorst2019, author = {Stapenhorst, Carolin}, title = {Heimat entwerfen?}, series = {Das Eigene und das Fremde - Heimat in Zeiten der Mobilit{\"a}t}, booktitle = {Das Eigene und das Fremde - Heimat in Zeiten der Mobilit{\"a}t}, editor = {Hasse, J{\"u}rgen}, publisher = {Karl Alber}, address = {Baden-Baden}, isbn = {978-3-495-49029-7 (print)}, doi = {10.5771/9783495817568}, pages = {215 -- 246}, year = {2019}, language = {de} } @masterthesis{Fohrer2024, type = {Bachelor Thesis}, author = {Fohrer, Emil}, title = {ARCHER : become the Arrow}, publisher = {FH Aachen}, address = {Aachen}, pages = {169 Seiten}, year = {2024}, abstract = {„Archer" ist ein Redesign des Freischwingers. Ein klassischer Freischwinger ist ein aus Rohr gebogener Stuhl ohne Hinterbeine. Das Konzept des Freischwingers macht sich die Elastizit{\"a}t des Stahlrohrs zunutze, um einen schwingenden Sitz zu produzieren. An dieses Konzept kn{\"u}pft „Archer" herstellungstechnisch an, erg{\"a}nzt jedoch ein paar Features. Der erste „USP" ist die R{\"u}ckenlehne, welche aus Nylonschnur gewoben ist. Die Lehne rahmt mehrdimensional eine Sattelfl{\"a}che ein, die sich {\"u}berraschend ergonomisch dem R{\"u}cken anpasst. Sie w{\"a}chst aus den Armlehnen von vorne hinter dem R{\"u}cken zusammen. Eine weitere Neuheit sind die Hinterbeine des Stuhls. Der Schwung soll nicht weg, sondern hin zu dem, was was vor den Nutzenden liegt. In Kombination mit der Lehne, die aus den Armlehnen w{\"a}chst und hinter dem R{\"u}cken schließt, ist das Gewicht {\"u}ber den Beinen gut ausbalanciert. In seinem Aufbau vereint Er ein reduziertes klares Stahlgestell mit dramatisch gewobener Schnur. Die zwei sichtbaren Materialien im Spiel miteinander werden optisch nur noch erg{\"a}nzt von einem aus Kupfer, Messing oder Edelstahl gedrehten Stopfen mit konischem InLay. Der v{\"o}llig eigene Aufbau mit Hinterbeinen und Armlehnen erlaubt federleichtes Schwingen, einfaches Aufstehen, neutralisiert Nervosit{\"a}t und f{\"a}ngt den Nutzer / die Nutzerin sanft auf. Die ineinander verwobenen Schn{\"u}re teilen das Gewicht gleichm{\"a}ßig unter sich auf. Industrielle Herstellungsmethoden in Kombination mit Handarbeit machen diesen Stuhl zu etwas besonderem und da dem Konzept farblich kein Ende gesetzt ist, hat jeder Stuhl das Potenzial, zu einem unverkennbaren Einzelst{\"u}ck zu werden.}, language = {de} } @masterthesis{Buhr2022, type = {Bachelor Thesis}, author = {Buhr, Amelie}, title = {Entschleunigen : warum unser Modekonsum verlangsamt werden muss}, publisher = {FH Aachen}, address = {Aachen}, pages = {141 Seiten}, year = {2022}, abstract = {In Zeiten von Schnelllebigkeit {\"a}ndern immer mehr Menschen bewusst ihren Umgang mit allt{\"a}glichen Dingen. Was dabei h{\"a}ufig in den Hintergrund r{\"u}ckt, ist das Thema "bewusste Kleidung". Beeinflusst durch sogenannte Fast-Fashion-Modeketten und Social Media leben wir in einer regelrechten Wegwerfgesellschaft. „Entschleunigen" besch{\"a}ftigt sich mit den Schattenseiten der Modeindustrie, zeigt aber ebenso (neue) Wege auf, die auf eine bessere Zukunft f{\"u}r uns und unsere Umwelt hoffen lassen. Aufgeteilt in zwei Kapitel gibt „Entschleunigen" einen Einblick in den {\"o}kologischen und sozialen Fußabdruck der Modeindustrie und stellt zum anderen die Gegenseite vor, bei der Wert auf faire Produktion und Nachhaltigkeit gelegt wird. Das Buch „Entschleunigen" soll {\"u}ber die Missst{\"a}nde in der Textilbranche informieren, jedoch im Umkehrschluss dazu motivieren, diese mit einfachen Mitteln zu verbessern.}, language = {de} } @masterthesis{Kuck2023, type = {Bachelor Thesis}, author = {Kuck, Fabian}, title = {Commuter Zone : R{\"u}ckzugsort f{\"u}r Pendelnde zum Ausgleich ihrer Reisezeit}, publisher = {FH Aachen}, address = {Aachen}, pages = {103 Seiten}, year = {2023}, abstract = {Die „Commuter Zone" setzt sich mit dem Zeitverlust Pendelnder auseinander. Berufliche Ziele treiben immer mehr Menschen an, l{\"a}ngere Strecken zur{\"u}ckzulegen. Dabei b{\"u}ßen sie den Zeitaufwand an privater Stelle ein. Als R{\"u}ckzugsort f{\"u}r Alleinreisende schafft die „Commuter Zone" ein effektiv nutzbares Zeitfenster. Dazu wird die R{\"u}cksichtnahme der Routinierten zueinander genutzt und gef{\"o}rdert. Sitz- und Arbeitsfl{\"a}chen lassen sich zur{\"u}ckklappen und erleichtern das Aussteigen. Der begrenzte Raum wird intensiv genutzt. So entsteht Komfort durch die Zuversicht, einen Sitzplatz zu erhalten. Und dank der Zusammensetzung der Sitzkonstellation bleibt das Arbeitsgeschehen privat. Letztlich bietet die „Commuter Zone" den zunehmend selbstbestimmenden Besch{\"a}ftigten neue M{\"o}glichkeiten zur Arbeitseinteilung und schafft Qualit{\"a}tszeit im Privaten.}, language = {de} } @incollection{EbertSchneiderStapenhorst2022, author = {Ebert, Carola and Schneider, Tatjana and Stapenhorst, Carolin}, title = {Undergraduate Research in Architecture}, series = {The Cambridge Handbook of Undergraduate Research}, booktitle = {The Cambridge Handbook of Undergraduate Research}, editor = {Mieg, Harald A. and Ambos, Elizabeth and Brew, Angela and Galli, Dominique and Lehmann, Judith}, publisher = {Cambridge University Press}, address = {Cambridge}, isbn = {9781108869508}, doi = {10.1017/9781108869508.049}, pages = {355 -- 362}, year = {2022}, abstract = {Architecture is a university subject with educational roots in both the technical university and art/specialized architecture schools, yet it lacks a strong research orientation and is focused on professional expertise. This chapter explores the particular role of research within architectural education in general by discussing two different cases for the implementation of undergraduate research in architecture: during the late 1990s and early 2000s at the University of Sheffield, UK, and during the 2010s at RWTH Aachen University, Germany. These examples illustrate the asynchronous beginnings of similar developments, and also contextualize differences in disciplinary habitus and pedagogical approaches between Sheffield, where research impulses stemmed from within the Architectural Humanities, and Aachen with its strong tradition as a technical university.}, language = {en} } @inproceedings{EggertSchwarz2024, author = {Eggert, Matthias and Schwarz, Jakob}, title = {What do enterprise collaboration systems afford to digital startups?}, series = {ECIS 2024 Proceedings}, booktitle = {ECIS 2024 Proceedings}, year = {2024}, abstract = {In recent years, more and more digital startups have been founded and many of them work remotely by applying enterprise collaboration systems (ECS). The study investigates the functional affordances of ECS, particularly Slack, and examines its potential as a virtual office environment for cultural development in digital startups. Through a case study and based on affordance theoretical considerations, the paper explores how ECS facilitates remote collaboration, communication, and socialization within digital startups. The findings comprise material properties of ECS (synchrony and asynchrony communication), functional affordances (virtual office and culture development affordances) as well as its realization (through communication practices, openness, and inter-company accessibility) and are conceptualized as a model for ECS affordances in digital startups.}, language = {en} } @incollection{Stapenhorst2023, author = {Stapenhorst, Carolin}, title = {The didactic experimentation on housing modules for cycle travellers}, series = {MAACC. Modulo abitativo autosufficiente per cicloviaggiatori e camminatori.}, booktitle = {MAACC. Modulo abitativo autosufficiente per cicloviaggiatori e camminatori.}, editor = {Callegari, Guido and De Giorgi, Claudia and Occelli, Chiara L.M. and Palma, Riccardo}, publisher = {LetteraVentidue Edizioni Srl}, address = {Siracusa}, isbn = {978-88-6242-778-4}, pages = {40 -- 44}, year = {2023}, language = {en} } @article{StapenhorstDutto2020, author = {Stapenhorst, Carolin and Dutto, Andrea Alberto}, title = {Turin: Industriedenkmal wird Kulturzentrum wird Lazarett}, series = {Bauwelt}, volume = {111}, journal = {Bauwelt}, number = {13}, publisher = {Bauverlag BV}, address = {G{\"u}tersloh}, issn = {0005-6855}, pages = {56 -- 59}, year = {2020}, language = {de} } @article{BiewendtBlaschkeBoehnert2020, author = {Biewendt, Marcel and Blaschke, Florian and B{\"o}hnert, Arno}, title = {An evaluation of corporate sustainability in context of the Jevons paradox}, series = {SocioEconomic Challenges}, volume = {4}, journal = {SocioEconomic Challenges}, number = {3}, publisher = {ARMG Publishing}, address = {Sumy}, issn = {2520-6214}, doi = {10.21272/sec.4(3).46-65.2020}, pages = {46 -- 65}, year = {2020}, abstract = {The successful implementation and continuous development of sustainable corporate-level solutions is a challenge. These are endeavours in which social, environmental, and financial aspects must be weighed against each other. They can prove difficult to handle and, in some cases, almost unrealistic. Concepts such as green controlling, IT, and manufacturing look promising and are constantly evolving. This paper aims to achieve a better understanding of the field of corporate sustainability (CS). It will evaluate the hypothesis by which Corporate Sustainability thrives, via being efficient, increasing the performance, and raising the value of the input of the enterprises to the resources used. In fact, Corporate Sustainability on the surface could seem to contradict the idea, which supports the understanding that it encourages the reduction of the heavy reliance on the use of natural resources, the overall environmental impact, and above all, their protection. To understand how the contradictory notion of CS came about, in this part of the paper, the emphasis is placed on providing useful insight to this regard. The first part of this paper summarizes various definitions, organizational theories, and measures used for CS and its derivatives like green controlling, IT, and manufacturing. Second, a case study is given that combines the aforementioned sustainability models. In addition to evaluating the hypothesis, the overarching objective of this paper is to demonstrate the use of green controlling, IT, and manufacturing in the corporate sector. Furthermore, this paper outlines the current challenges and possible directions for CS in the future.}, language = {en} } @article{BiewendtBoehnertBlaschke2020, author = {Biewendt, Marcel and B{\"o}hnert, Arno and Blaschke, Florian}, title = {The repercussions of the digital twin in the automotive industry on the new marketing logic}, series = {European Journal of Marketing and Economics}, volume = {4}, journal = {European Journal of Marketing and Economics}, number = {1}, publisher = {Revistia}, address = {London}, issn = {2601-8659}, doi = {10.26417/229eim64f}, pages = {68 -- 73}, year = {2020}, abstract = {Rapid development of virtual and data acquisition technology makes Digital Twin Technology (DT) one of the fundamental areas of research, while DT is one of the most promissory developments for the achievement of Industry 4.0. 48\% percent of organisations implementing the Internet of Things are already using DT or plan to use DT in 2020. The global market for DT is expected to grow by 38 percent annually, reaching USD16 billion by 2023. In addition, the number of participating organisations using digital twins is expected to triple by 2022. DTs are characterised by the integration between physical and virtual spaces. The driving idea for DT is to develop, test and build our devices in a virtual environment. The objective of this paper is to study the impact of DT in the automotive industry on the new marketing logic. This paper outlines the current challenges and possible directions for the future DT in marketing. This paper will be helpful for managers in the industry to use the advantages and potentials of DT.}, language = {en} }