@masterthesis{Shah2023, type = {Bachelor Thesis}, author = {Shah, Akshat}, title = {Vita : Rehabilitation assistance for digital professionals}, publisher = {FH Aachen}, address = {Aachen}, pages = {125 Seiten}, year = {2023}, abstract = {Vita ist ein Produkt zur Unterst{\"u}tzung von Physiotherapie und Rehabilitation f{\"u}r moderne digitale Profis. Es hilft beim Aufsp{\"u}ren und Erkennen von Haltungsfehlern und gibt positives und sinnvolles Feedback. Ziel des Feedbacks ist es, ein Gef{\"u}hl des Vertrauens in den Genesungsprozess zu schaffen und durch die Nachahmung der menschlichen Ber{\"u}hrung neue, positive Haltungsgewohnheiten zu entwickeln und zu kultivieren.}, language = {de} } @article{ChwallekFelden2006, author = {Chwallek, Constanze and Felden, Birgit}, title = {Existenzgr{\"u}ndung durch {\"U}bernahme / Felden, Birgit ; Chwallek, Constanze}, series = {Finanz-Betrieb : FB ; Zeitschrift f{\"u}r Unternehmensfinanzierung und Finanzmanagement. 8 (2006), H. 6}, journal = {Finanz-Betrieb : FB ; Zeitschrift f{\"u}r Unternehmensfinanzierung und Finanzmanagement. 8 (2006), H. 6}, isbn = {1437-8981}, pages = {409 -- 418}, year = {2006}, language = {de} } @inproceedings{StapenhorstGessnerWoerd2017, author = {Stapenhorst, Carolin and Geßner, Stephan and Woerd, Jan Dirk van der}, title = {ArchitecTours - a close look on structures around us}, series = {Proceedings of IASS Annual Symposia}, booktitle = {Proceedings of IASS Annual Symposia}, editor = {B{\"o}gle, Annette and Grohmann, Manfred}, publisher = {IASS}, address = {Madrid}, issn = {2518-6582}, pages = {9 Seiten}, year = {2017}, abstract = {Architects and civil engineers work together regularly during their professional days and are irreplaceable for each other. This co-operation is sometimes made more difficult by the differences in their disciplinary languages and approaches. Structures are evaluated by architects on the basis of criteria such as spatial impact and usability, while civil engineers analyze them more closely by their bearing and deformation properties, as well as by constructive aspects. This diversity of assessment criteria and approaches is often continued in both academic disciplines in the view on structures. Within the framework of the Exploratory Teaching Space (ETS), a funding program to improve teaching at RWTH Aachen University and to promote new teaching concepts, a project was carried out jointly by the Junior Professorship of Tool-Culture at the Faculty of Architecture and the Institute of Structural Concrete at the Faculty of Civil Engineering. The aim of the project is to present buildings in such a way that the differences in perception between architects and civil engineers are reduced and the common understanding is promoted. The project develops a database, which contains a collection of striking buildings from Aachen and the surrounding area. The buildings are categorized according to terms that come from both disciplinary areas. The collection can be freely explored or crossed through learning trails. The medium of film plays a special role in presenting the buildings. The buildings are assigned to different categories of load bearing structures as linear, planar and spatial structures, and further to different types of material, functional programs and spatial characteristics. Since the buildings are located in the direct vicinity of Aachen, they can be visited by the students. This makes them more sensitive to their environment. Intrinsic motivation, as well as implicit learning is encouraged. The paper will provide a detailed report of the project, its implementation, the feedback of the students and the plans for further development.}, language = {en} } @masterthesis{Niederschmidt2021, type = {Bachelor Thesis}, author = {Niederschmidt, S{\"o}ren}, title = {Living product: ein Ansatz, lebendige Organismen mit einem Produkt zu vereinen und nutzbar zu machen}, publisher = {FH Aachen}, address = {Aachen}, pages = {57 Seiten}, year = {2021}, abstract = {Diese Arbeit setzt sich mit der Frage auseinander, in welcher Form sich lebendige Organismen - hier insbesondere Pilze - in die Produktwelt integrieren lassen. In welcher Art und Weise beeinflusst ein Organismus das Produkterlebnis? Im Rahmen dieser Arbeit sind vier verschiedene Produkte entstanden, die die St{\"a}rken des Materials Myzelium demonstrieren. Myzelium bezeichnet das sehr dichte Wurzelnetzwerk eines Pilzes. Dieses lebendige Netzwerk kann dazu genutzt werden, um organische Stoffe miteinander zu verwachsen und somit Formen entstehen zu lassen. Die so entstandenen Produkte sind in eine Konzeptumgebung eingebettet, in der der Verbrauchende die Natur durch naturn{\"a}here Produkte (Form, Material und gewachsene Strukturen) neu erlebt. Gezeigt wird ein Packaging f{\"u}r Einmachgl{\"a}ser, ein Kressebeet, ein Wandregal und ein Teelicht.}, language = {de} } @book{Stapenhorst2016, author = {Stapenhorst, Carolin}, title = {Concept : a dialogic instrument in architectural design}, publisher = {Jovis}, address = {Berlin}, isbn = {978-3-86859-364-8}, pages = {207 Seiten}, year = {2016}, abstract = {Concept - this is a key term in architectural discourse. However, all too often it is used imprecisely or merely for marketing purposes. What is a concept actually? This publication moves between design theory and design practice and follows the history of the definition of concept in architecture, leading to the formulation of a specifically instrumental and operative definition. It bases concept in architecture on its strategic potential in design decision-making processes. In the changing profession of the designing architect, decisions are increasingly made in multidisciplinary groups. Concept can serve as a dialogic instrument in the process, making it possible to process heterogeneous information from a range of spheres of knowledge. The effective presentation of selected information becomes a relevant interface in the design process, which has a significant influence on the quality of the design.}, language = {en} } @masterthesis{Kiutsukis2021, type = {Bachelor Thesis}, author = {Kiutsukis, Maria}, title = {KOMU: Entwicklung eines modularen Regalsystems}, publisher = {FH Aachen}, address = {Aachen}, pages = {213 Seiten}, year = {2021}, abstract = {KOMU entstand durch Analysieren der Ver{\"a}nderungen, die mit der Urbanisierung einhergehen - schnell schwindender Wohnraum, h{\"a}ufiges Umziehen und verschmolzene Raumnutzung. KOMU ist ein modulares Regalsystem, das erm{\"o}glicht, problemlos aus denselben Bestandteilen immer wieder verschiedene Wohn- und Raumsituationen zu schaffen. Das System ist komplett werkzeugfrei durch simples Ineinanderstecken aufzubauen. Weitere Add-Ons k{\"o}nnen {\"u}ber das gleiche Stecksystem in das Regal integriert werden, damit es perfekt an die Bed{\"u}rfnisse des Kunden anpasst werden kann. Durch klare Linien und eine cleane Designsprache f{\"u}gt sich KOMU nahtlos in seine Umgebung ein und hilft, eine f{\"u}r den Kunden ideale Umgebung zu schaffen. Ein Regal, das mitw{\"a}chst - vielf{\"a}ltig und individuell.}, language = {de} } @incollection{Stapenhorst2016, author = {Stapenhorst, Carolin}, title = {Grids. Projektdokumentationen als Denkinstrument}, series = {Manifestationen im Entwurf}, booktitle = {Manifestationen im Entwurf}, editor = {Schmitz, Thomas H. and H{\"a}ußling, Roger and Mareis, Claudia and Groninger, Hannah}, publisher = {Transcript}, address = {Bielefeld}, isbn = {978-3-8394-3160-3}, doi = {10.1515/9783839431603-009}, pages = {185 -- 216}, year = {2016}, language = {de} } @incollection{Stapenhorst2017, author = {Stapenhorst, Carolin}, title = {Robustheit}, series = {Hiatus. Architekturen f{\"u}r die gebrauchte Stadt}, booktitle = {Hiatus. Architekturen f{\"u}r die gebrauchte Stadt}, editor = {Frank, Ute and Lindenmayer, Verena and Loewenberg, Patrick and Rocneanu, Carla}, publisher = {Birkh{\"a}user}, address = {Basel}, isbn = {978-3-0356-1386-5}, pages = {155 -- 164}, year = {2017}, language = {de} } @phdthesis{Stapenhorst2012, author = {Stapenhorst, Carolin}, title = {The concept as an operant instrument within the interdisciplinarity of the architectural design process}, publisher = {Politecnico di Torino}, address = {Turin}, pages = {242 Seiten}, year = {2012}, abstract = {In the introduction to their book "What is philosophy?" Gilles Deleuze and Felix Guattari deplore the inflationary and trivialised use of the term concept: "Finally, the most shameful moment came when computer science, marketing, design and advertising, all the disciplines of communication, seized hold of the word concept itself and said: 'This is our concern, we are the creative ones, we are the ideas men! We are the friends of the concept, we put in our computers.' " This doctoral thesis shares the concern of Gilles Deleuze and Felix Guattari, but still, it is a thesis in architecture and thus collocated within the field of the representatives of the "ideas men". It engages in architectural design theory, and refers in particular to the investigation of methodological approaches within the design process. Therefore, the thesis will not contribute to the philosophical dimension of the term, but intends to overcome its imprecise use within the architectural discourse, in compliance with Eug{\`e}ne Viollet-le-Duc's admonition relative to vague definitions: "Dans les arts, et dans l'architecture en particulier, les d{\´e}finitions vagues ont caus{\´e} bien des erreurs, ont laiss{\´e} germer bien des pr{\´e}jug{\´e}s, enraciner bien des id{\´e}es fausses. On met un mot en avant, chacun y attache un sens diff{\´e}rent." The term concept in architecture is very often used as pure marketing collateral, it serves to sell an idea, a product, a design. Its functional applicability is reduced to a special manner of illustration, produced as one of the various design presentation documents at the end of the design process. In contrast, the original contribution of this thesis aims to give a precise, instrumental dimension to the term concept: the concept is the expression of a specific logic, capable to guide the decisional sequences of the process and thus to improve the quality of the designed projects. The motivation to define a specific instrumentality of the concept is closely connected to the issue of interdisciplinarity in the architects' profession. The interdisciplinary character of the architectural field is widely accepted and discussed as such, but the thesis intends to give a more precise definition of the various kinds of competences involved by classifying them into either the internal or the external group. The traditional notion of interdisciplinarity, predominantly seen as collaboration between architects and technical experts, and, most notably, the historical, sometimes contentious, relationship between architects and engineers is described. Referring to recent developments, the transformation of the architect's role within the professional sphere, marked by an increasing importance of diverse influences and linked to a growing risk of marginalisation, is illustrated. The thesis describes different ways to adapt to this specific kind of interdisciplinarity, which generally requires the architect's ability to connect and to integrate various contents, different points of view and diverse scales. On the other hand, the big potential which is implicit in the interdisciplinary field is exposed: architects can inform their core competence, the design, by extracting contents of different disciplinary competences, pertaining or not pertaining to their own professional field. They have the possibility to cross fields of external competences in a selective way and by doing so they can build up a corpus of knowledge capable to generate and communicate guidelines and systematic methodologies for their design. At the end, the analysis of these two aspects allows the definition of a more specific professional profile of the architect as specialist of interdisciplinarity. The thesis is concerned with the theories around the design process. The design process is seen as open to inspection and critical evaluation, with major focus on the decisional sequences which characterise it. It concentrates on the process' descriptiveness and the degree of self-conscious approaches applied within it. The importance of regulative, strategic mechanisms is illustrated by testimonies taken from a series of design researches and leads to the functional definition of the figure of the concept as representation of a coherent set of ideas, as generator of a project-specific system of rules and as communicator of decisional strategies. The concept's function is furthermore defined as communicative interface which generates and transmits the system of rules authoritative for all the disciplinary competences involved in the design process, a communicative interface which constitutes a basis of shared convictions capable to increase the efficiency of collaboration. Furthermore, the concept's capacity to explore and elaborate the contents of external disciplines is identified as a possible methodological approach to innovative design thinking. The approach to a specific functional definition of the concept is continued by the description of a series of instruments that are simultaneously generating and communicating it. It is outlined to which degree the concept itself is already the result of an ideational process, collocated within the initial phase of the design proceedings, serving as a guideline to them, but still continuously evolving and adapting in its progression. In addition, it is illustrated how all the diverse instruments of the concept are operational media through which the knowledge transition between different disciplines can occur. The considerations about the concept as operational instrument of design are elaborated with regard to a number of examples of didactical applications that are particularly involved in the development and teaching of specific design methods. These examples illustrate the interrelations between design theory and design education. They are derived from very different schools of architecture and diverse mindsets, but all of them transmit models of conceptual design thinking.}, language = {en} } @masterthesis{Wolf2022, type = {Bachelor Thesis}, author = {Wolf, Nina}, title = {Koexistieren : Die Stufen der Mensch-Tier-Beziehung - Vom Nutztier bis zum Personenrecht}, publisher = {FH Aachen}, address = {Aachen}, pages = {114 Seiten}, year = {2022}, abstract = {Seit 2002 ist der Tierschutz fest im Grundgesetz verankert, jedoch herrscht immer noch ein enormes Ungleichgewicht bei der letztendlichen Durchsetzung gegen{\"u}ber der Tiernutzungsinteressen. Die Nichteinhaltung des Tierschutzes stellt nicht nur aus Tierwohlsicht, sondern auch aus Klimaschutzgr{\"u}nden eine ernst zu nehmende Problematik dar, welche wir nur gemeinsam angehen k{\"o}nnen. Die Gesellschaft sollte sich {\"u}ber das eigene Konsumverhalten bewusst werden, gleichermaßen m{\"u}ssen auch {\"u}berzeugende Alternativen aufgezeigt werden. Thematisch ist die Arbeit in drei Teile gegliedert. Die Geschichte, das Recht der Tiere und die Zukunftsaussichten stehen hier im Fokus. Wichtig ist es, den Istzustand neutral darzustellen, um die Fakten nicht zu harmonisieren. Die Publikation soll nicht abschrecken, vielmehr soll sie die Leser:innen motivieren, Dinge {\"a}ndern zu wollen. Denn nur miteinander k{\"o}nnen wir friedlich „koexistieren".}, language = {de} } @article{StapenhorstZabekHildebrand2018, author = {Stapenhorst, Carolin and Zabek, Magdalena and Hildebrand, Linda}, title = {Communication process and information flow in the architectural planning context}, series = {Creativity game : theory and practice of spatial planning}, journal = {Creativity game : theory and practice of spatial planning}, number = {6}, publisher = {University of Ljubljana}, address = {Ljubljana}, doi = {10.15292/IU-CG.2018.06.066-073}, pages = {66 -- 73}, year = {2018}, abstract = {Against the background of growing data in everyday life, data processing tools become more powerful to deal with the increasing complexity in building design. The architectural planning process is offered a variety of new instruments to design, plan and communicate planning decisions. Ideally the access to information serves to secure and document the quality of the building and in the worst case, the increased data absorbs time by collection and processing without any benefit for the building and its user. Process models can illustrate the impact of information on the design- and planning process so that architect and planner can steer the process. This paper provides historic and contemporary models to visualize the architectural planning process and introduces means to describe today's situation consisting of stakeholders, events and instruments. It explains conceptions during Renaissance in contrast to models used in the second half of the 20th century. Contemporary models are discussed regarding their value against the background of increasing computation in the building process.}, language = {en} } @masterthesis{Schultheis2021, type = {Bachelor Thesis}, author = {Schultheis, Anna Laura}, title = {EmanziPardon: Sind die Aussagen von Simone de Beauvoir aus ‚Das andere Geschlecht' heute noch relevant?}, publisher = {FH Aachen}, address = {Aachen}, school = {Fachhochschule Aachen}, pages = {81 Seiten}, year = {2021}, abstract = {Simone de Beauvoir ver{\"o}ffentlichte 1949 ihr Werk ‚Das andere Geschlecht', in welchem sie die subjektiven und objektiven Einschr{\"a}nkungen, Belastungen und die Abh{\"a}ngigkeiten vom Mann darlegt, denen Frauen schon seit tausenden Jahren ausgesetzt waren und sind. Aber wie ist das heute? Sind diese Aussagen {\"u}berhaupt noch aktuell bzw. relevant? Innerhalb der Publikation werden Kernthesen aber auch Textausschnitte aus ihrem Werk aufgef{\"u}hrt sowie aktuelle Artikel, die sich mit der derzeitigen Lage befassen. Durch das gestalterische Konzept innerhalb der Publikation, haben die Lesenden die M{\"o}glichkeit, sich konkret mit genau den Themen zu befassen, die jeweils dem pers{\"o}nlichen Interesse entsprechen. Die Publikation dient als Erinnerung und als Nachschlagewerk, um immer wieder lesen k{\"o}nnen, welche K{\"a}mpfe hinsichtlich der Gleichstellung der Geschlechter bereits gek{\"a}mpft wurden und welche noch gek{\"a}mpft werden m{\"u}ssen.}, language = {de} } @masterthesis{Beil2021, type = {Bachelor Thesis}, author = {Beil, Franziska}, title = {Mobilit{\"a}t im Alter: der Rollator der n{\"a}chsten Generation}, publisher = {FH Aachen}, address = {Aachen}, school = {Fachhochschule Aachen}, pages = {73 Seiten}, year = {2021}, abstract = {Da die Gesellschaft in Deutschland immer {\"a}lter wird, steigt auch die Nachfrage nach Gehhilfen wie beispielsweise einem Rollator. Im Alter steigt das Erkrankungsrisiko f{\"u}r Krankheiten, die die Mobilit{\"a}t erschweren k{\"o}nnen. An diesem Punkt setzt der Rollator MORO an und bietet wieder Sicherheit beim Gehen. F{\"u}r den MORO sind Hindernisse wie Bordsteinkanten kein Problem, da er sie mit speziellen R{\"a}dern spielend {\"u}berwinden kann. Zus{\"a}tzlich bietet er ergonomische Handgriffe, die entsprechend der jeweiligen Krankheit angepasst und ausgetauscht werden k{\"o}nnen sowie einen Sitz und eine R{\"u}ckenlehne. Da der MORO aus Carbon hergestellt wird, ist er leicht in der Handhabung und somit wird die Mitnahme im Auto oder Bus und Bahn erleichtert. Durch seine verbesserte Ergonomie, individueller Anpassung und Leichtigkeit kann man wieder selbstst{\"a}ndig durch die Welt gehen.}, language = {de} } @masterthesis{Dieter2021, type = {Bachelor Thesis}, author = {Dieter, Helen}, title = {Koji - Entwicklung eines h{\"o}henverstellbaren Tisches zur Nutzung in Wohn- und Essr{\"a}umen}, publisher = {FH Aachen}, address = {Aachen}, school = {Fachhochschule Aachen}, pages = {135 Seiten}, year = {2021}, abstract = {Um den immer komplexer werdenden Anspr{\"u}chen an Wohnraum gerecht zu werden, braucht es M{\"o}bel, die vielseitig und anpassbar sind. Koji ist ein Tisch, dessen Tischplatte unkompliziert in der H{\"o}he verstellt werden und so in diversen Wohnsituationen eingesetzt werden kann. Er kann als Esstisch genauso genutzt werden wie als Beistell- oder Couchtisch. Durch die Mechanik, die die H{\"o}henverstellbarkeit erm{\"o}glicht, bekommt der Tisch einen verspielten, beinahe lebendigen Charakter, der zur Interaktion einl{\"a}dt. Er ist mehr als ein stummer Begleiter des Alltags, sondern vielmehr Inspiration, seine Umgebung aktiv zu gestalten, um sie so f{\"u}r sich optimal einzurichten.}, language = {de} } @article{StapenhorstMotta2018, author = {Stapenhorst, Carolin and Motta, Luciano}, title = {Citt{\`a} Olivettiana in Ivrea, Italien}, series = {Bauwelt}, volume = {109}, journal = {Bauwelt}, number = {22}, publisher = {Bauverlag BV}, address = {G{\"u}tersloh}, issn = {0005-6855}, pages = {20 -- 31}, year = {2018}, language = {de} } @article{StapenhorstDutto2016, author = {Stapenhorst, Carolin and Dutto, Andrea Alberto}, title = {Notes on conceptual learning in architecture}, series = {Cartha - The Form of Form}, journal = {Cartha - The Form of Form}, address = {Basel}, year = {2016}, language = {en} } @article{AsarStapenhorst2020, author = {Asar, Hande and Stapenhorst, Carolin}, title = {Zvi Hecker: Drawing on drawing}, series = {Archives of Design Research}, volume = {33}, journal = {Archives of Design Research}, number = {3}, publisher = {Korean Society of Design Science}, address = {Seongnam}, issn = {1226-8046}, doi = {10.15187/adr.2020.08.33.3.45}, pages = {45 -- 53}, year = {2020}, abstract = {Background: Architectural representation, nurtured by the interaction between design thinking and design action, is inherently multi-layered. However, the representation object cannot always reflect these layers. Therefore, it is claimed that these reflections and layerings can gain visibility through 'performativity in personal knowledge', which basically has a performative character. The specific layers of representation produced during the performativity in personal knowledge permit insights about the 'personal way of designing' [1]. Therefore, the question, 'how can these layered drawings be decomposed to understand the personal way of designing', can be defined as the beginning of the study. On the other hand, performativity in personal knowledge in architectural design is handled through the relationship between explicit and tacit knowledge and representational and non-representational theory. To discuss the practical dimension of these theoretical relations, Zvi Hecker's drawing of the Heinz-Galinski-School is examined as an example. The study aims to understand the relationships between the layers by decomposing a layered drawing analytically in order to exemplify personal ways of designing. Methods: The study is based on qualitative research methodologies. First, a model has been formed through theoretical readings to discuss the performativity in personal knowledge. This model is used to understand the layered representations and to research the personal way of designing. Thus, one drawing of Hecker's Heinz-Galinski-School project is chosen. Second, its layers are decomposed to detect and analyze diverse objects, which hint to different types of design tools and their application. Third, Zvi Hecker's statements of the design process are explained through the interview data [2] and other sources. The obtained data are compared with each other. Results: By decomposing the drawing, eleven layers are defined. These layers are used to understand the relation between the design idea and its representation. They can also be thought of as a reading system. In other words, a method to discuss Hecker's performativity in personal knowledge is developed. Furthermore, the layers and their interconnections are described in relation to Zvi Hecker's personal way of designing. Conclusions: It can be said that layered representations, which are associated with the multilayered structure of performativity in personal knowledge, form the personal way of designing.}, language = {en} } @masterthesis{Theisen2021, type = {Bachelor Thesis}, author = {Theisen, Paul}, title = {Die {\"a}sthetische Tonalit{\"a}t des Jazz : Immersion durch 3D-Visualisierung und musikalische Interaktion}, publisher = {FH Aachen}, address = {Aachen}, school = {Fachhochschule Aachen}, pages = {111 Seiten}, year = {2021}, abstract = {Das Ausstellungskonzept »Free Jazz: A Collective Improvisation« widmet sich der {\"a}sthetischen Tonalit{\"a}t des gleichnamigen Albums von Ornette Coleman. Das besagte Album bildete den Grundstein f{\"u}r die Etablierung des Free Jazz - einer Musikform, die sich durch ihre schrille, hierarchiefreie Klangwelt sowie ein freies Improvisationsspiel auszeichnet und mit den g{\"a}ngigen Konventionen des Jazz bricht. Zu jedem der 8 Musiker, welche gemeinsam das von Coleman zusammengestellte Doppelquartett ergeben, wurden individuell abgestimmte, animierte und interaktive 3D-Gebilde konzipiert. Diese reagieren auf den Sound der jeweiligen Instrumente sowie die Position der Besuchenden und erm{\"o}glichen einen audiovisuellen, immersiven Zugang zum Album. Die Interaktion zwischen dem Publikum und den Gebilden schafft Raum f{\"u}r eine kollektive Improvisation auf sowohl der visuellen als auch auditiven Ebene.}, language = {de} } @masterthesis{Nelles2022, type = {Bachelor Thesis}, author = {Nelles, Charlene}, title = {Brain Hack}, publisher = {FH Aachen}, address = {Aachen}, pages = {77 Seiten}, year = {2022}, abstract = {Protagonistin des Films ist Cassandra Becker, eine 25-j{\"a}hrige Informatikstudentin und Mitglied der Hackerorganisation PFABW (Progress For a Better World). Sie hat es sich zum Ziel gesetzt, die Welt zu einem besseren Ort zu machen. Sie legt sich allerdings mit den falschen Leuten an und wird f{\"u}r die Verbreitung eines zerst{\"o}rerischen Computervirus verantwortlich gemacht, der gesundheitliche Folgen f{\"u}r den Menschen mit sich bringt. Sie und ihr bester Freund Jake Fischer haben bei einem PFABW-Mitglied Zuflucht gefunden. Dort versuchen sie gemeinsam herauszufinden, was es mit dem mysteri{\"o}sen Virus auf sich hat.}, language = {de} } @masterthesis{Zaunbrecher2021, type = {Bachelor Thesis}, author = {Zaunbrecher, Fabienne}, title = {Living Spaces - By OASE: Konzeption eines Flagship-Stores mit Wohlf{\"u}hl- und Erlebnis-Spaces}, publisher = {FH Aachen}, address = {Aachen}, pages = {175 Seiten}, year = {2021}, abstract = {Konzeption eines Flagship-Stores mit Wohlf{\"u}hl- und Erlebnis-Spaces Die Bed{\"u}rfnisse von Besuchern und Kunden eines Gesch{\"a}fts haben sich {\"u}ber die letzten Jahre stark ver{\"a}ndert. Sie m{\"o}chten das ihr Kauf zum Erlebnis wird. Auf Basis dieser Erkenntnis wurde im Rahmen dieser Arbeit zusammen mit den Produkten des Weltmarktf{\"u}hrers f{\"u}r Teichtechnik und Aquaristik „OASE - Living Water" ein Storekonzept geschaffen. Dieses verbindet den Verkaufsraum mit unterschiedlichen Erlebniswelten, welche auf die jeweilig ausgestellte Produktkategorie abgestimmt sind. Zus{\"a}tzlich er{\"o}ffnet ein diverser und aufregend gestalteter Gartenbereich der zum Entspannen und Verweilen einl{\"a}dt. Der herausstechende Aspekt des Konzepts ist, dass die Produkte sowohl als reines Produkt, als auch in verbauter Version in Aktion zu sehen sind. Auf diese Art bietet die Marke „OASE - Living Water" ein neues Kauf-Erlebnis an.}, language = {de} }