@incollection{Pietsch2013,
  author    = {Pietsch, Wolfram},
  title     = {A framework for strategic positioning of IT-products},
  series = {Software business : from physical products to software services and solutions : 4th International Conference on Software Business, ICSOB 2013; Potsdam; Germany; 11 June 2013 through 14 June 2013. (Lecture notes in business information processing ; 150)},
  booktitle = {Software business : from physical products to software services and solutions : 4th International Conference on Software Business, ICSOB 2013; Potsdam; Germany; 11 June 2013 through 14 June 2013. (Lecture notes in business information processing ; 150)},
  publisher = {Springer},
  address   = {Berlin},
  doi       = {10.1007/978-3-642-39336-5_11},
  pages     = {102 -- 116},
  year      = {2013},
  abstract  = {IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).},
  language  = {en}
}