@inproceedings{PuetzBaierBrauneretal.2022, author = {P{\"u}tz, Sebastian and Baier, Ralph and Brauner, Philipp and Brillowski, Florian and Dammers, Hannah and Liehner, Luca and Mertens, Alexander and Rodemann, Niklas and Schneider, Sebastian and Schollemann, Alexander and Steuer-Dankert, Linda and Vervier, Luisa and Gries, Thomas and Leicht-Scholten, Carmen and Nagel, Saskia K. and Piller, Frank T. and Schuh, G{\"u}nther and Ziefle, Martina and Nitsch, Verena}, title = {An interdisciplinary view on humane interfaces for digital shadows in the internet of production}, series = {2022 15th International Conference on Human System Interaction (HSI)}, booktitle = {2022 15th International Conference on Human System Interaction (HSI)}, publisher = {IEEE}, isbn = {978-1-6654-6823-7 (Print)}, issn = {2158-2246 (Print)}, doi = {10.1109/HSI55341.2022.9869467}, pages = {8 Seiten}, year = {2022}, abstract = {Digital shadows play a central role for the next generation industrial internet, also known as Internet of Production (IoP). However, prior research has not considered systematically how human actors interact with digital shadows, shaping their potential for success. To address this research gap, we assembled an interdisciplinary team of authors from diverse areas of human-centered research to propose and discuss design and research recommendations for the implementation of industrial user interfaces for digital shadows, as they are currently conceptualized for the IoP. Based on the four use cases of decision support systems, knowledge sharing in global production networks, human-robot collaboration, and monitoring employee workload, we derive recommendations for interface design and enhancing workers' capabilities. This analysis is extended by introducing requirements from the higher-level perspectives of governance and organization.}, language = {en} } @article{BiewendtBoehnertBlaschke2020, author = {Biewendt, Marcel and B{\"o}hnert, Arno and Blaschke, Florian}, title = {The repercussions of the digital twin in the automotive industry on the new marketing logic}, series = {European Journal of Marketing and Economics}, volume = {4}, journal = {European Journal of Marketing and Economics}, number = {1}, publisher = {Revistia}, address = {London}, issn = {2601-8659}, doi = {10.26417/229eim64f}, pages = {68 -- 73}, year = {2020}, abstract = {Rapid development of virtual and data acquisition technology makes Digital Twin Technology (DT) one of the fundamental areas of research, while DT is one of the most promissory developments for the achievement of Industry 4.0. 48\% percent of organisations implementing the Internet of Things are already using DT or plan to use DT in 2020. The global market for DT is expected to grow by 38 percent annually, reaching USD16 billion by 2023. In addition, the number of participating organisations using digital twins is expected to triple by 2022. DTs are characterised by the integration between physical and virtual spaces. The driving idea for DT is to develop, test and build our devices in a virtual environment. The objective of this paper is to study the impact of DT in the automotive industry on the new marketing logic. This paper outlines the current challenges and possible directions for the future DT in marketing. This paper will be helpful for managers in the industry to use the advantages and potentials of DT.}, language = {en} }