TY  - CHAP
A1  - Rosemann, Michael
A1  - Eggert, Mathias
A1  - Voigt, Matthias
A1  - Beverungen, Daniel
T1  - Leveraging Social Network Data for Analytical CRM Strategies - The Introduction of Social BI.
T2  - ECIS 2012 Proceedings
Y1  - 2012
N1  - European Conference on Information Systems
(ECIS), 2012
ER  - 
TY  - JOUR
A1  - Beverungen, Daniel
A1  - Eggert, Mathias
A1  - Voigt, Matthias
A1  - Rosemann, Michael
T1  - Augmenting Analytical CRM Strategies with Social BI
JF  - International Journal of Business Intelligence Research (IJBIR)
Y1  - 2013
U6  - http://dx.doi.org/10.4018/ijbir.2013070103
SN  - 1947-3591
VL  - 4
IS  - 3
SP  - 32
EP  - 49
PB  - IGI Global
CY  - Hershey
ER  -