TY  - CHAP
A1  - Pietsch, Wolfram
T1  - A framework for strategic positioning of IT-products
T2  - Software business : from physical products to software services and solutions : 4th International Conference on Software Business, ICSOB 2013; Potsdam; Germany; 11 June 2013 through 14 June 2013. (Lecture notes in business information processing ; 150)
N2  - IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).
KW  - Strategic Business Planning
KW  - IT Products
KW  - Business Models
KW  - Product Management
Y1  - 2013
U6  - http://dx.doi.org/10.1007/978-3-642-39336-5_11
SP  - 102
EP  - 116
PB  - Springer
CY  - Berlin
ER  - 
TY  - CHAP
A1  - Herzwurm, Georg
A1  - Pietsch, Wolfram
T1  - Introduction of RePriCo’13
T2  - 19th International Working Conference on Requirements Engineering: Foundation for Software Quality (REFSQ 2013) : proceedings of the REFSQ 2013 Workshops CreaRE, IWSPM, and RePriCo, the REFSQ 2013 Empirical Track (Empirical Live Experiment and Empirical Research Fair), the REFSQ 2013 Doctoral Symposium, and the REFSQ 2013 Poster Session. ICB-research report. No. 56
Y1  - 2013
SN  - ISSN 1860-2770 (Print ) ; ISSN 1866-5101 (Online)
SP  - 103
EP  - 105
PB  - Duisburg-Essen
CY  - Univ.
ER  -