TY  - CHAP
A1  - Eggert, Mathias
A1  - Weber, Jannik
T1  - What drives the purchase decision in Instagram stores?
T2  - ECIS 2023 Research Papers
N2  - The popularity of social media and particularly Instagram grows steadily. People use the different platforms to share pictures as well as videos and to communicate with friends. The potential of social media platforms is also being used for marketing purposes and for selling products. While for Facebook and other online social media platforms the purchase decision factors are investigated several times, Instagram stores remain mainly unattended so far. The present research work closes this gap and sheds light into decisive factors for purchasing products offered in Instagram stores. A theoretical research model, which contains selected constructs that are assumed to have a significant influence on Instagram user´s purchase intention, is developed. The hypotheses are evaluated by applying structural equation modelling on survey data containing 127 relevant participants. The results of the study reveal that ‘trust’, ‘personal recommendation’, and ‘usability’ significantly influences user’s buying intention in Instagram stores.
KW  - Instagram store
KW  - shopping behavior
KW  - purchase factor
KW  - PLS
KW  - structural equation model
Y1  - 2023
N1  - ECIS 2023, European Conference on Information Systems, Kristiansand, Norway, June 11.-16.
SP  - 1
EP  - 17
ER  - 
TY  - CHAP
A1  - Eggert, Mathias
A1  - Zähl, Philipp M.
A1  - Wolf, Martin R.
A1  - Haase, Martin
ED  - Cooper, Kendra M.L.
ED  - Bucchiarone, Antonio
T1  - Applying leaderboards for quality improvement in software development projects
T2  - Software Engineering for Games in Serious Contexts
N2  - Software development projects often fail because of insufficient code quality. It is now well documented that the task of testing software, for example, is perceived as uninteresting and rather boring, leading to poor software quality and major challenges to software development companies. One promising approach to increase the motivation for considering software quality is the use of gamification. Initial research works already investigated the effects of gamification on software developers and come to promising. Nevertheless, a lack of results from field experiments exists, which motivates the chapter at hand. By conducting a gamification experiment with five student software projects and by interviewing the project members, the chapter provides insights into the changing programming behavior of information systems students when confronted with a leaderboard. The results reveal a motivational effect as well as a reduction of code smells.
KW  - Leaderboard
KW  - Gamification
KW  - Software testing
KW  - Software development
Y1  - 2023
SN  - 978-3-031-33337-8 (Print)
SN  - 978-3-031-33338-5 (Online)
U6  - http://dx.doi.org/10.1007/978-3-031-33338-5_11
SP  - 243
EP  - 263
PB  - Springer
CY  - Cham
ER  -