TY  - JOUR
A1  - Czarnecki, Christian
A1  - Winkelmann, Axel
A1  - Spiliopoulou, Myra
T1  - Services in electronic telecommunication markets: a framework for planning the virtualization of processes
JF  - Electronic Markets
N2  - The potential of electronic markets in enabling innovative product bundles through flexible and sustainable partnerships is not yet fully exploited in the telecommunication industry. One reason is that bundling requires seamless de-assembling and re-assembling of business processes, whilst processes in telecommunication companies are often product-dependent and hard to virtualize. We propose a framework for the planning of the virtualization of processes, intended to assist the decision maker in prioritizing the processes to be virtualized: (a) we transfer the virtualization pre-requisites stated by the Process Virtualization Theory in the context of customer-oriented processes in the telecommunication industry and assess their importance in this context, (b) we derive IT-oriented requirements for the removal of virtualization barriers and highlight their demand on changes at different levels of the organization. We present a first evaluation of our approach in a case study and report on lessons learned and further steps to be performed.
KW  - Telecommunication
KW  - Services
KW  - Process virtualization
KW  - Product bundling
KW  - Transformation
Y1  - 2010
U6  - http://dx.doi.org/10.1007/s12525-010-0045-8
SN  - 1422-8890
VL  - 20
IS  - 3-4
SP  - 197
EP  - 207
PB  - Springer
CY  - Berlin
ER  -