TY - CHAP A1 - Fuchs, Britta A1 - Ritz, Thomas A1 - Halbach, Bastian A1 - Hartl, Florian ED - Marca, David A. T1 - Blended shopping : interactivity and individualization T2 - Proceedings of the International Conference on e-Business : Seville, Spain, 18 - 21 July 2011 ; [... integrated in the ICETE (International Conference on e-Business and Telecommunications) joint conference] Y1 - 2011 SN - 978-989-8425-70-6 SP - 47 EP - 52 PB - SciTePress CY - [Lissabon] ER - TY - JOUR A1 - Fuchs, Britta A1 - Ritz, Thomas T1 - Absatzkanäle kaum verknüpft JF - IT-Mittelstand : IT-Business im Mittelstand Y1 - 2011 VL - 2011 IS - 9 SP - 16 PB - Medienhaus-Verlag CY - Bergisch-Gladbach ER -