TY  - JOUR
A1  - Pietsch, Wolfram
T1  - Augmenting voice of the customer analysis by analysis of belief
JF  - QFD-Forum
Y1  - 2015
SN  - 1431-6951
IS  - 30
SP  - 1
EP  - 5
ER  - 
TY  - CHAP
A1  - Herzwurm, Georg
A1  - Pietsch, Wolfram
T1  - Introduction of RePriCo’13
T2  - 19th International Working Conference on Requirements Engineering: Foundation for Software Quality (REFSQ 2013) : proceedings of the REFSQ 2013 Workshops CreaRE, IWSPM, and RePriCo, the REFSQ 2013 Empirical Track (Empirical Live Experiment and Empirical Research Fair), the REFSQ 2013 Doctoral Symposium, and the REFSQ 2013 Poster Session. ICB-research report. No. 56
Y1  - 2013
SN  - ISSN 1860-2770 (Print ) ; ISSN 1866-5101 (Online)
SP  - 103
EP  - 105
PB  - Duisburg-Essen
CY  - Univ.
ER  - 
TY  - CHAP
A1  - Pietsch, Wolfram
T1  - A framework for strategic positioning of IT-products
T2  - Software business : from physical products to software services and solutions : 4th International Conference on Software Business, ICSOB 2013; Potsdam; Germany; 11 June 2013 through 14 June 2013. (Lecture notes in business information processing ; 150)
N2  - IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).
KW  - Strategic Business Planning
KW  - IT Products
KW  - Business Models
KW  - Product Management
Y1  - 2013
U6  - http://dx.doi.org/10.1007/978-3-642-39336-5_11
SP  - 102
EP  - 116
PB  - Springer
CY  - Berlin
ER  - 
TY  - JOUR
A1  - Herzwurm, Georg
A1  - Krams, Benedikt
A1  - Pietsch, Wolfram
A1  - Schockert, Sixten
T1  - Report from the 3rd international workshop on requirements prioritization for customer oriented software development (RePriCo’12)
JF  - ACM SIGSOFT Software Engineering Notes
N2  - Prioritization is an essential task within requirements engineering to cope with complexity and to establish focus properly. The 3rd Workshop on Requirements Prioritization for customer oriented Software Development (RePriCo’12) focused on requirements prioritization and adjacent themes in the context of customer oriented development of bespoke and standard software. Five submissions have been accepted for the proceedings and for presentation. The report summarizes and points out key findings.
KW  - Requirements relations
KW  - Discourse ethics
KW  - Tool support
KW  - Consensus
KW  - Requirements prioritization
Y1  - 2012
U6  - http://dx.doi.org/10.1145/2237796.2237817
SN  - 0163-5948
VL  - 37
IS  - 4
SP  - 32
EP  - 34
PB  - Association for Computing Machinery
CY  - New York
ER  - 
TY  - JOUR
A1  - Herzwurm, Georg
A1  - Fehlmann, Thomas
A1  - Pietsch, Wolfram
A1  - Schockert, Sixten
T1  - Der Qualität ein Haus. Best-Practice-Analyse des Quality Function Deployments
JF  - Qualität und Zuverlässigkeit : QZ
Y1  - 2011
SN  - 0720-1214
VL  - 56
IS  - 8
SP  - 23
EP  - 27
PB  - Hanser
CY  - München
ER  - 
TY  - CHAP
A1  - Herzwurm, Georg
A1  - Krams, Benedikt
A1  - Pietsch, Wolfram
T1  - Preisfindung von IT-Produkten durch retrograde Kalkulation
T2  - Multikonferenz Wirtschaftsinformatik : MKWI 2010, Göttingen, 23.-25.2.2010
Y1  - 2010
SP  - 529
EP  - 539
ET  - Online-Ausg.
ER  - 
TY  - BOOK
A1  - Pietsch, Wolfram
A1  - Herzwurm, Georg
T1  - Management von IT-Produkten : Geschäftsmodelle, Leitlinien und Werkzeugkasten für softwareintensive Systeme und Dienstleistungen / Herzwurm, Georg ; Pietsch, Wolfram
Y1  - 2009
SN  - 978-3-89864-562-1
PB  - Dpunkt-Verl
CY  - Heidelberg
ER  - 
TY  - JOUR
A1  - Pietsch, Wolfram
T1  - Der IT-Produktkompass - Ein Instrument für die Analyse von Geschäftsmodellen und die strategiekonforme Positionierung von IT-Produkten
JF  - Industrialisierung des Software-Managements
Y1  - 2008
SN  - 978-3-88579-233-8
N1  - Fachtagung Software-Management <7, 2008, Stuttgart>
SP  - 73
EP  - 88
PB  - Ges. für Informatik
CY  - Bonn
ER  - 
TY  - CHAP
A1  - Herzwurm, Georg
A1  - Pietsch, Wolfram
T1  - Guidelines for the analysis of IT business models and strategic positioning of IT-products
T2  - Second International Workshop on Software Product Management : IWSPM '08 : Barcelona, Catalunya, 09.09.2008
Y1  - 2008
SN  - 978-1-4244-4083-2 (Print) ; 978-0-7695-3625-5 (E-Book)
U6  - http://dx.doi.org/10.1109/IWSPM.2008.3
SP  - 1
EP  - 8
PB  - IEEE
CY  - Piscataway, NJ
ER  - 
TY  - JOUR
A1  - Pietsch, Wolfram
T1  - IT Service Deployment
JF  - QFD : transactions from International Symposium on QFD 2007 - Williamsburg, the Nineteenth Symposium on Quality Function Deployment ; September 7 - 8, 2007, Williamsburg, VA ; [companion document to the Thirteenth International and Nineteenth North American Symposium on Quality Function Deployment (ISQFD'07)] / [organized and hosted by the QFD Institute]
Y1  - 2007
SN  - 1-889477-19-2
N1  - QFD 2007, 19th Symposium on Quality Function Deployment, Williamsburg, VA, US, Sep 7-8, 2007
SP  - 203
EP  - 212
PB  - QFD Inst.
CY  - Ann Arbor, Mich.
ER  -