TY  - CHAP
A1  - Hoepner, Gert
A1  - Schminke, Lutz H.
T1  - Dialog-Marketing – 2 in 1 – mehr als 3-fach erfolgreich
T2  - Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing] / hrsg. von Günter Hofbauer ...
Y1  - 2013
SN  - 978-3-942171-98-4
SP  - 375
EP  - 396
PB  - Uni-Ed.
CY  - Berlin
ER  - 
TY  - CHAP
A1  - Pietsch, Wolfram
T1  - A framework for strategic positioning of IT-products
T2  - Software business : from physical products to software services and solutions : 4th International Conference on Software Business, ICSOB 2013; Potsdam; Germany; 11 June 2013 through 14 June 2013. (Lecture notes in business information processing ; 150)
N2  - IT Products are viewed and managed differently depending on the perspectives and the stage within the life cycle. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf (license), license plus service, project, and system service (incl. cloud computing).
KW  - Strategic Business Planning
KW  - IT Products
KW  - Business Models
KW  - Product Management
Y1  - 2013
U6  - http://dx.doi.org/10.1007/978-3-642-39336-5_11
SP  - 102
EP  - 116
PB  - Springer
CY  - Berlin
ER  - 
TY  - CHAP
A1  - Kirsch, Hans-Jürgen
A1  - Bassen, Yasmine
T1  - IGW RS HFA 21 : konzeptionelle Lösung oder Einzelfall? ; Erfolg bei Spenden sammelnden Organisationen ; eine bilanztheoretische Untersuchung
T2  - Jahrbuch für Controlling und Rechnungswesen. Vol. 29
Y1  - 2013
SP  - 355
EP  - 369
PB  - LexisNexis, ARD Orac
CY  - Wien
ER  -