TY - CHAP A1 - Freyer, Nils A1 - Thewes, Dustin A1 - Meinecke, Matthias ED - Gusikhin, Oleg ED - Hammoudi, Slimane ED - Cuzzocrea, Alfredo T1 - GUIDO: a hybrid approach to guideline discovery & ordering from natural language texts T2 - Proceedings of the 12th International Conference on Data Science, Technology and Applications DATA - Volume 1 N2 - Extracting workflow nets from textual descriptions can be used to simplify guidelines or formalize textual descriptions of formal processes like business processes and algorithms. The task of manually extracting processes, however, requires domain expertise and effort. While automatic process model extraction is desirable, annotating texts with formalized process models is expensive. Therefore, there are only a few machine-learning-based extraction approaches. Rule-based approaches, in turn, require domain specificity to work well and can rarely distinguish relevant and irrelevant information in textual descriptions. In this paper, we present GUIDO, a hybrid approach to the process model extraction task that first, classifies sentences regarding their relevance to the process model, using a BERT-based sentence classifier, and second, extracts a process model from the sentences classified as relevant, using dependency parsing. The presented approach achieves significantly better resul ts than a pure rule-based approach. GUIDO achieves an average behavioral similarity score of 0.93. Still, in comparison to purely machine-learning-based approaches, the annotation costs stay low. KW - Natural Language Processing KW - Text Mining KW - Process Model Extraction KW - Business Process Intelligence Y1 - 2023 SN - 978-989-758-664-4 U6 - http://dx.doi.org/10.5220/0012084400003541 SN - 2184-285X N1 - Proceedings of the 12th International Conference on Data Science, Technology and Applications, July 11-13, 2023, in Rome, Italy. SP - 335 EP - 342 ER - TY - CHAP A1 - Eggert, Mathias A1 - Weber, Jannik T1 - What drives the purchase decision in Instagram stores? T2 - ECIS 2023 Research Papers N2 - The popularity of social media and particularly Instagram grows steadily. People use the different platforms to share pictures as well as videos and to communicate with friends. The potential of social media platforms is also being used for marketing purposes and for selling products. While for Facebook and other online social media platforms the purchase decision factors are investigated several times, Instagram stores remain mainly unattended so far. The present research work closes this gap and sheds light into decisive factors for purchasing products offered in Instagram stores. A theoretical research model, which contains selected constructs that are assumed to have a significant influence on Instagram user´s purchase intention, is developed. The hypotheses are evaluated by applying structural equation modelling on survey data containing 127 relevant participants. The results of the study reveal that ‘trust’, ‘personal recommendation’, and ‘usability’ significantly influences user’s buying intention in Instagram stores. KW - Instagram store KW - shopping behavior KW - purchase factor KW - PLS KW - structural equation model Y1 - 2023 N1 - ECIS 2023, European Conference on Information Systems, Kristiansand, Norway, June 11.-16. SP - 1 EP - 17 ER -