TY  - JOUR
A1  - Biewendt, Marcel
A1  - Böhnert, Arno
A1  - Blaschke, Florian
T1  - The repercussions of the digital twin in the automotive industry on the new marketing logic
JF  - European Journal of Marketing and Economics
N2  - Rapid development of virtual and data acquisition technology makes Digital Twin Technology (DT) one of the fundamental areas of research, while DT is one of the most promissory developments for the achievement of Industry 4.0. 48% percent of organisations implementing the Internet of Things are already using DT or plan to use DT in 2020. The global market for DT is expected to grow by 38 percent annually, reaching USD16 billion by 2023. In addition, the number of participating organisations using digital twins is expected to triple by 2022. DTs are characterised by the integration between physical and virtual spaces. The driving idea for DT is to develop, test and build our devices in a virtual environment. The objective of this paper is to study the impact of DT in the automotive industry on the new marketing logic. This paper outlines the current challenges and possible directions for the future DT in marketing. This paper will be helpful for managers in the industry to use the advantages and potentials of DT.
KW  - industry 4.0
KW  - marketing
KW  - automotive
KW  - digital twin
Y1  - 2020
U6  - https://doi.org/10.26417/229eim64f
SN  - 2601-8659
VL  - 4
IS  - 1
SP  - 68
EP  - 73
PB  - Revistia
CY  - London
ER  - 
TY  - JOUR
A1  - Raffeis, Iris
A1  - Adjei-Kyeremeh, Frank
A1  - Vroomen, Uwe
A1  - Westhoff, Elmar
A1  - Bremen, Sebastian
A1  - Hohoi, Alexandru
A1  - Bührig-Polaczek, Andreas
T1  - Qualification of a Ni-Cu alloy for the laser powder bed fusion process (LPBF): Its microstructure and mechanical properties
JF  - Applied Sciences
N2  - As researchers continue to seek the expansion of the material base for additive manufacturing, there is a need to focus attention on the Ni–Cu group of alloys which conventionally has wide industrial applications. In this work, the G-NiCu30Nb casting alloy, a variant of the Monel family of alloys with Nb and high Si content is, for the first time, processed via the laser powder bed fusion process (LPBF). Being novel to the LPBF processes, optimum LPBF parameters were determined, and hardness and tensile tests were performed in as-built conditions and after heat treatment at 1000 °C. Microstructures of the as-cast and the as-built condition were compared. Highly dense samples (99.8% density) were achieved after varying hatch distance (80 µm and 140 µm) with scanning speed (550 mm/s–1500 mm/s). There was no significant difference in microhardness between varied hatch distance print sets. Microhardness of the as-built condition (247 HV0.2) exceeded the as-cast microhardness (179 HV0.2.). Tensile specimens built in vertical (V) and horizontal (H) orientations revealed degrees of anisotropy and were superior to conventionally reported figures. Post heat treatment increased ductility from 20% to 31% (V), as well as from 16% to 25% (H), while ultimate tensile strength (UTS) and yield strength (YS) were considerably reduced.
Y1  - 2020
U6  - https://doi.org/10.3390/app10103401
SN  - 2076-3417
N1  - Special Issue Materials Development by Additive Manufacturing Techniques
VL  - 10
IS  - Art. 3401
SP  - 1
EP  - 15
PB  - MDPI
CY  - Basel
ER  -