TY  - JOUR
A1  - Biewendt, Marcel
A1  - Böhnert, Arno
A1  - Blaschke, Florian
T1  - The repercussions of the digital twin in the automotive industry on the new marketing logic
JF  - European Journal of Marketing and Economics
N2  - Rapid development of virtual and data acquisition technology makes Digital Twin Technology (DT) one of the fundamental areas of research, while DT is one of the most promissory developments for the achievement of Industry 4.0. 48% percent of organisations implementing the Internet of Things are already using DT or plan to use DT in 2020. The global market for DT is expected to grow by 38 percent annually, reaching USD16 billion by 2023. In addition, the number of participating organisations using digital twins is expected to triple by 2022. DTs are characterised by the integration between physical and virtual spaces. The driving idea for DT is to develop, test and build our devices in a virtual environment. The objective of this paper is to study the impact of DT in the automotive industry on the new marketing logic. This paper outlines the current challenges and possible directions for the future DT in marketing. This paper will be helpful for managers in the industry to use the advantages and potentials of DT.
KW  - industry 4.0
KW  - marketing
KW  - automotive
KW  - digital twin
Y1  - 2020
U6  - https://doi.org/10.26417/229eim64f
SN  - 2601-8659
VL  - 4
IS  - 1
SP  - 68
EP  - 73
PB  - Revistia
CY  - London
ER  - 
TY  - JOUR
A1  - Bernecker, Andreas
A1  - Boyer, Pierre C.
A1  - Gathmann, Christina
T1  - The Role of Electoral Incentives for Policy Innovation: Evidence from the US Welfare Reform
JF  - American Economic Journal: Economic Policy
Y1  - 2021
U6  - https://doi.org/10.1257/pol.20190690
SN  - 1945-774X
VL  - 13
IS  - 2
SP  - 26
EP  - 57
PB  - American Economic Association
CY  - Nashville, Tenn.
ER  - 
TY  - RPRT
A1  - Bernecker, Andreas
A1  - Boyer, Pierre
A1  - Gathmann, Christina
T1  - The Role of Electoral Incentives for Policy Innovation: Evidence from the US Welfare Reform
T2  - CESifo Working Paper
Y1  - 2018
SN  - ISSN 2364‐1428 (electronic version)
IS  - No. 6964
ER  - 
TY  - CHAP
A1  - Eggert, Mathias
A1  - Chwallek, Constanze
A1  - Wollf, Frederik
T1  - The role of environmental factors for the success of digital start-ups
T2  - ECIS 2022 Research Papers
N2  - Digital start-ups are perceived as an engine for innovation and job promotor. While success factors for non-IT start-ups have already been extensively researched, this study sheds light on digital entrepreneurs, whose business model relies primarily on services based on digital technologies. Applying the Grounded Theory method, we identify relevant environmental success factors for digital entrepreneurs. The study’s research contribution is threefold. First, we provide 16 relevant and less relevant environmental success factors, which enables a comparison with prior identified factors. We found out that several prior environmental success factors, such as accessibility to transportation or the availability of land and facilities are less relevant for a digital entrepreneur. Second, we derive and discuss hypotheses for the influence of these factors on digital start-up success. Third, we present a theoretical model that lays the foundation for explaining the environmental influence on digital
entrepreneurship success.
KW  - Digital start-up
KW  - Entrepreneurship
KW  - Success Factors
KW  - Environment
KW  - Grounded Theory
Y1  - 2022
N1  - Thirtieth European Conference on Information Systems (ECIS 2022), 18.06.2022 - 24.06.2022, Timișoara, Romania.
Paper Number 1045
SP  - 1
EP  - 16
ER  - 
TY  - JOUR
A1  - Mackenstein, Hans
T1  - The role of Germany, Japan and the United States on the ECU-bond markets / Hans Wilhelm Mackenstein
JF  - De pecunia. 3 (1991), H. 1
Y1  - 1991
SN  - 1015-6283
SP  - 113
EP  - 150
ER  - 
TY  - JOUR
A1  - Jacobs, Stephan
T1  - The Teamwork Approach in Requirements Engineering
JF  - The nature of requirements engineering / Matthias Jarke ... (Hrsg.)
Y1  - 1999
SN  - 3-8265-6174-0
PB  - Shaker
CY  - Aachen
ER  - 
TY  - CHAP
A1  - Ernhardt, Selina
A1  - Drumm, Christian
A1  - van Gog, Tamara
A1  - Brand-Gruwel, Saskia
A1  - Jarodzka, Halszka
T1  - Through the eyes of a programmer : a research project on how to foster programming education with eye-tracking technology
T2  - Tagungsband zur 32. AKWI-Jahrestagung vom 15.09.2019 bis 18.09.2019 an der Fachhochschule für Angewandte Wissenschaften Aachen
Y1  - 2019
SN  - 978-3-944330-62-4
SP  - 42
EP  - 47
PB  - Mana-Buch
CY  - Heide
ER  - 
TY  - BOOK
A1  - Janz, Norbert
A1  - Bähr, Ulrike
T1  - Tobin's Q und betriebliche Investitionen : eine empirische analyse alternativer Berechnungsverfahren auf Basis von Jahresabschlußdaten / von Ulrike Bähr und Norbert Janz
Y1  - 1994
N1  - Arbeiten aus dem Institut für Statistik und Ökonometrie der Universität Kiel ; 75
CY  - Kiel
ER  - 
TY  - CHAP
A1  - Becker, Jörg
A1  - Eggert, Mathias
A1  - Winkelmann, Axel
A1  - Knackstedt, Ralf
T1  - Towards a Contingency Theory based Model of the Influence of Regulation on MIS
T2  - Proceedings of the Seventeenth Americas Conference on Information Systems, Detroit, Michigan August 4th -7 th 2011
Y1  - 2011
ER  - 
TY  - JOUR
A1  - Jacobs, Stephan
A1  - Grob, Robert
A1  - Kethers, Stefanie
T1  - Towards CIS in Quality Management - Integration of Agents and Methods / Robert Grob, Stephan Jacobs, Stefanie Kethers
JF  - Proceedings of the Second International Conference on Cooperative Information Systems : May 17 - 20, 1994, Toronto, Canada / sponsored by the University of Toronto. Editors: Michael Brodie
Y1  - 1994
N1  - International Conference on Cooperative Information Systems ; (2 : ; 1994.05.17-20 : ; Toronto)
PB  - University of Toronto Press
CY  - Toronto
ER  -